# Popl Popl is the in-person GTM platform for B2B sales and marketing teams driving revenue from trade shows, conferences, and live events. Popl enables teams to scan badges, capture and enrich leads, book meetings on the show floor, and sync everything directly to their CRM — eliminating manual data entry and measuring true event ROI. Popl serves enterprise and mid-market companies across industries including technology, insurance, financial services, and healthcare. Core use cases: event lead capture, badge scanning, lead enrichment, event intelligence, in-person pipeline generation, and digital business cards for field teams. ## Brand - [Popl Homepage](https://popl.co/): The in-person GTM platform for B2B teams driving revenue from events and conferences. - [About Popl](https://popl.co/pages/about-us): Popl's company story, mission, culture, and team. - [Why Popl](https://popl.co/pages/why-popl): How Popl helps event and field sales teams generate more pipeline from in-person programs. - [Meet the Executive Team](https://popl.co/pages/meet-the-executive-team): Connect with Popl's leadership and thought leaders in event marketing. - [Partner Program](https://popl.co/pages/solutions-partner-program): Refer Popl to clients and earn commissions on event lead capture deals. - [Pricing](https://popl.co/pages/pricing): Plans and pricing for event lead capture teams of all sizes. - [Download Popl App](https://popl.co/pages/download-popl): Install the Popl app for iOS or Android to start capturing leads at events. - [Popl Slack Community](https://popl.co/pages/popl-slack-community): Join 1,000+ event marketers sharing best practices and event strategy. ## Products & Features - [Event Lead Capture](https://popl.co/pages/event-lead-capture): Popl's core platform — capture, enrich, qualify, and sync leads from any trade show or conference to your CRM in real time. - [Universal Badge Scanner](https://popl.co/pages/badge-scanner): Scan any badge at any event without proprietary hardware. Works with all major event badge formats. - [Event Lead Enrichment](https://popl.co/pages/list-enrichment): Bulk enrich event lead lists with verified B2B contact and firmographic data after the event. - [Event Intelligence](https://popl.co/pages/event-intelligence): Identify and prioritize high-value buyers attending your events before you arrive on the show floor. - [Calendar Booking](https://popl.co/pages/calendar-booking): Book qualified meetings and product demos directly from the show floor — lock in next steps before the event ends. - [Ask Popl — AI Assistant](https://popl.co/pages/ask-popl-ai-assistant): Native AI connector for events — pre-show prospecting, post-show analysis, and ROI reporting available directly in your preferred AI platform. - [AI Prompt Library](https://popl.co/pages/ai-prompt-library): Ready-to-use AI prompts for event marketers and field sales teams — covering pre-show research, on-floor qualification, post-event follow-up, and ROI reporting. - [Popl Data Engine](https://popl.co/pages/our-data): AI-native B2B data enrichment platform with 95%+ match rates, powered by millions of badge scans and 20+ data partners. - [In-Person GTM Strategy](https://popl.co/pages/in-person-gtm): Framework and resources for building a repeatable go-to-market motion around in-person events. - [Digital Business Cards](https://popl.co/pages/digital-business-card): Digital business cards for field sales and marketing teams — enables contactless contact sharing alongside event lead capture workflows. ## Integrations - [All Integrations](https://popl.co/pages/integrations): Popl connects natively with 30+ CRMs and marketing automation platforms. - [Salesforce Integration](https://popl.co/pages/salesforce-integration): Sync event leads directly into Salesforce — contacts, leads, campaigns, and custom fields. - [HubSpot Integration](https://popl.co/pages/hubspot-integration): Push event leads into HubSpot CRM and marketing workflows automatically. - [Marketo Integration](https://popl.co/pages/marketo-integration): Sync event leads into Marketo for automated nurture and program attribution. ## Social Proof & Case Studies - [Customer Reviews](https://popl.co/pages/reviews): G2, Capterra, and customer reviews of Popl's event lead capture platform. - [Case Studies](https://popl.co/pages/case-studies): How enterprise and mid-market teams use Popl to drive pipeline from events. - [Safeware Case Study](https://popl.co/pages/safeware-case-study): How Safeware increased lead volume and reduced post-event data work with Popl. - [FrankCrum Case Study](https://popl.co/pages/frankcrum-case-study): How FrankCrum captures and acts on event leads in real time with Popl. - [Event Lead Capture at Expo](https://popl.co/pages/event-lead-capture-case-study): Results from deploying Popl's lead capture platform at a major trade show. ## Resources & Blog - [Knowledge Hub](https://popl.co/blogs/all): Event lead capture strategy, in-person GTM insights, and B2B event marketing resources. - [Lead Capture vs. Lead Retrieval](https://popl.co/blogs/all/understanding-the-difference-between-lead-capture-and-lead-retrieval): What separates modern lead capture from legacy lead retrieval systems at events. - [Offline Lead Generation at Events](https://popl.co/blogs/all/offline-lead-generation-at-events-5-tools-that-never-fail): Five tools that consistently drive lead volume at in-person events. - [AI-Powered Lead Capture for Sales](https://popl.co/blogs/all/5-ways-ai-powered-digital-business-cards-boost-sales-conversions): How AI-assisted lead capture improves qualification and conversion rates for field sales. - [Popl vs. iCapture Feature Comparison](https://popl.co/blogs/all/popl-vs-icapture-a-feature-comparison): Side-by-side breakdown of Popl and iCapture event lead capture features. - [How Events Fit Into Your GTM Strategy](https://popl.co/blogs/all/gtm-lead-capture-how-events-fit-into-your-strategy): How in-person events function as a GTM channel and where lead capture fits into the broader go-to-market motion. - [In-Person vs. Digital-Only GTM Platforms](https://popl.co/blogs/all/go-to-market-software-comparison-in-person-vs-digital-only-platforms): Comparison of in-person GTM platforms versus digital-only tools for pipeline generation and revenue attribution. - [Trade Show Lead Capture Apps: 2026 Guide](https://popl.co/blogs/all/comparing-trade-show-lead-capture-apps-the-ultimate-guide-for-2026): Comprehensive comparison of owned lead capture platforms versus show-provided systems for enterprise GTM teams in 2026. - [HubSpot Attribution Reporting with Popl](https://popl.co/blogs/all/popl-hubspot-attribution-reporting-guide): How to build an event ROI dashboard in HubSpot using Popl — attributing leads, pipeline, and revenue to in-person events. - [Why Most Event Lead Capture Tools Fail](https://popl.co/blogs/all/event-lead-capture-problems-why-most-tools-fail-and-what-to-do-instead): Common failure modes in event lead capture tooling and how modern platforms solve them. - [How Popl Achieves 95% Enrichment Match Rates](https://popl.co/blogs/all/how-popls-list-enrichment-engine-achieves-95-match-rates): Technical and methodological breakdown of Popl's list enrichment engine and its data accuracy. - [7 AI Lead Capture Tools for Event ROI in 2026](https://popl.co/blogs/all/7-ai-lead-capture-tools-dominate-event-roi-2026): Roundup of the top AI-powered lead capture tools helping GTM teams generate measurable ROI from events in 2026. - [Data Security in Lead Capture Apps](https://popl.co/blogs/all/how-to-know-your-data-is-protected-within-an-app): What to look for when evaluating data security in event lead capture software. ## Trust & Legal - [SOC 2 Type II Certification](https://popl.co/blogs/all/popl-soc-2-security): Popl is SOC 2 Type II certified — enterprise-grade security for event lead data. - [Data Protection Addendum](https://popl.co/pages/dpa): Popl's DPA covering GDPR and CCPA compliance for enterprise customers. - [Terms of Service](https://popl.co/pages/terms-of-service): Full terms governing use of Popl's platform and products. - [Refund Policy](https://popl.co/pages/refund-policy): Popl's refund and return policy for physical and digital products. - [Patents & Intellectual Property](https://popl.co/pages/patents): Popl's patent and trademark portfolio. - [Support Center](https://support.popl.co/en/): Help documentation, onboarding guides, and support resources for Popl users. - [Agent Instructions](https://popl.co/agents.md): Guidelines for AI agents interacting with Popl's platform. - [Full LLM Reference](https://popl.co/llms-full.txt): Extended Popl platform reference for LLM indexing and AI assistants. ## Competitor Comparisons - [Compare Popl to Alternatives](https://popl.co/pages/compare-popl-alternatives): How Popl compares to other event lead capture and digital business card platforms. - [Popl vs. iCapture](https://popl.co/pages/popl-vs-icapture): Popl vs. iCapture — event lead capture features, integrations, and pricing compared. - [Popl vs. Captello](https://popl.co/pages/popl-vs-captello-compare-features-in-detail): Popl vs. Captello — detailed feature comparison for enterprise event lead capture teams. - [Popl vs. Blinq](https://popl.co/pages/popl-vs-blinq): Popl vs. Blinq — event lead capture depth vs. digital card-first approach compared.