How to license Popl for digital business cards and event lead capture

Popl supports two common buying motions:

1. Digital Business Cards for everyday sharing, contact capture, and basic CRM-connected networking.

2. Event Lead Capture for badge scanning, event campaigns, qualifiers, lead routing, and event-specific reporting.

This page is for teams that want a simple answer to one question:

Who needs Digital Business Cards, who needs Event Lead Capture, and who needs both?

The simplest rule

• Choose Digital Business Cards only if someone mainly shares their card, captures contacts in everyday networking, and does not need badge scanning or event campaigns.

• Choose Event Lead Capture only if someone only uses Popl at events and needs badge scanning, qualifiers, event campaigns, and event-specific CRM routing.

• Choose both if someone does both jobs: year-round networking and event-floor lead capture.

Good fit for Digital Business Cards only

Use this for:

• account executives sharing their card in meetings

• executives and business development leaders doing relationship-building

• recruiting, partnerships, or customer-facing teams that mainly exchange contact details

• teams that want a branded digital card plus basic lead forms and CRM sync

This is usually the right choice when the user does not need:

• badge scanning

• event campaigns

• lead qualifiers tied to events

• event-specific routing and ROI reporting

Good fit for Event Lead Capture only

Use this for:

• booth staff and temporary event workers

• field marketers running trade shows and roadshows

• SDRs or event teams who need to scan badges and push structured leads into CRM

• teams that only need Popl during events

This is usually the right choice when the user needs:

• badge scanning

• event campaigns

• lead qualifiers

• hidden fields for attribution

• event-specific routing and reporting

Good fit for both

Choose both when the same person needs to:

• share a digital card in normal sales activity

• capture and qualify leads at conferences

• work one consistent workflow across events and everyday networking

This is common for:

• field sales reps

• event-heavy AEs

• GTM leaders who attend conferences and also share cards year-round

Recommended buying patterns

Pattern 1: Broad GTM rollout with a smaller event team

• Most users: Digital Business Cards

• Event staff and field reps: Event Lead Capture

Pattern 2: Conference-heavy field sales team

• Field reps: both

• Back-office or non-event-facing users: Digital Business Cards only

Pattern 3: Lean event team with temporary booth staff

• Core reps: both or Digital Business Cards + Event Lead Capture depending on role

• Temporary staff: Event Lead Capture only

Questions to answer before you buy

1. Which users need badge scanning?

2. Which users only need year-round digital card sharing?

3. Which users need both everyday networking and event-floor capture?

4. Do you want one app habit across events and non-events for the same reps?

5. Which users need event-specific qualifiers, routing, and reporting?

A simple decision table

Final recommendation

Buy based on the job the user is doing, not just the department they sit in.

If someone only needs everyday card sharing, keep them on Digital Business Cards. If someone only needs event-floor capture, keep them on Event Lead Capture. If someone does both, license them for both so they can use one consistent Popl workflow across events and everyday networking.