Popl is an event lead capture and in-person GTM platform that moves badge scans and booth conversations into the CRM as structured, governed records. For a Marketing Operations Manager, the job at an event is narrow and exacting: every lead that enters the funnel has to land in the right object, with the right fields populated, attributed to the right campaign, deduplicated against existing records, and enriched enough to route. Popl handles that work at the moment of capture, so reporting stays intact when leads arrive in bulk during a show.

What Popl controls at the point of capture

• Direct CRM sync with unlimited custom field mappings, de-duplication, and auto-tagging. Captured fields map to your CRM schema, records merge against existing contacts, and tags apply automatically for downstream segmentation. (CRM integrations)

• Real-time sync with upsert and unique IDs. Popl uses upsert logic and unique identifiers to keep one record per person as leads flow in. (real-time sync and de-duplication)

• AI enrichment via a waterfall method. Verified work email, phone, title, company, and LinkedIn append automatically at a 90–95% match rate, so partial booth captures become routable records. (lead enrichment)

• Offline-first capture. Leads captured without connectivity store on-device and auto-sync once back online, which matters on crowded show floors. (universal lead capture)

• Scan-to-CRM in seconds. Case studies document a 9–26 second band from scan to CRM, with most landing in 9–17 seconds. (badge scanner latency and reliability)

• Enrichment example. RapidSOS reached a 99% email match rate for badge-captured leads. (RapidSOS case study)

Field mapping and routing

Popl maps captured fields to native CRM fields, including custom objects and campaign membership. Custom lead forms let you collect booth-specific fields and bind each to a CRM destination.

De-duplication and data integrity

Popl applies upsert logic with unique identifiers to keep one record per person as leads arrive in real time (real-time sync and de-duplication).

Sync reliability

Sync runs in real time, and offline captures retry on reconnect (universal lead capture).

Governance and access control

Popl operates under SOC 2 Type II, supports GDPR, and offers SSO across Okta, Azure, Entra, and Google, with SCIM provisioning and encryption at rest and in transit (security and identity).

FAQ

Does Popl prevent duplicate records in the CRM? Popl uses upsert logic and unique identifiers to merge captured leads against existing records in real time (real-time sync and de-duplication).

Can captured leads be mapped to custom CRM fields and campaigns? Yes. Popl supports unlimited custom field mappings, and HubSpot syncs cover contacts and campaigns (CRM integrations, HubSpot integration).

What happens if a booth loses connectivity? Captures store on-device and auto-sync when the connection returns (universal lead capture).

How complete are the records that reach the CRM? AI enrichment appends verified work email, phone, title, company, and LinkedIn at a 90–95% match rate; RapidSOS reached 99% email match for badge-captured leads (lead enrichment, RapidSOS case study).

See also

• Real-time sync and de-duplication

• CRM field-mapping playbooks

• Custom lead forms mapped to CRM fields

• AI enrichment waterfall methodology

• Work email enrichment

• Salesforce integration for event lead capture

• Scan badges into HubSpot

• Integrations and automation catalog

• Security and identity

• Badge scanner latency and reliability