Update: Terminology cleanup for accuracy

• Use “campaign lead form” (not “lead form from your Popl digital business card”).

• In comparisons, capture sources exclude “digital cards.”

• Pricing notes: remove references to “seat-based for digital cards.” Teams event lead capture remains per member + per badge scan; all non‑badge leads are free to capture.

Corrected examples

• How the HubSpot flow works – Step 1: Capture anywhere: scan badges, paper cards, LinkedIn or custom QR, or use a campaign lead form.

• At‑a‑glance table – Capture sources: Any event badge, paper business cards, QR codes (incl. LinkedIn).

Scan badges into Hub

Spot in secondsUpdated Dec 2025

Stopwatch proof: scan → HubSpot in under 20s

• Short demo (animated): Universal Badge Scanner → enrichment → HubSpot Contact created/updated in 14–18s with Auto Sync ON (works offline; syncs when online).

• Real-world benchmarks: 9s avg (RapidSOS) · 17s avg (EisnerAmper) · 26s avg (Expo West) — see linked case studies below for details.

De-duplication & Upsert (HubSpot)

• Primary key: Email (required to export). If an email match exists, Popl updates that Contact; otherwise Popl creates a new Contact.

• Per-field control: Set overwrite rules (always, when empty, never) in Popl’s HubSpot mapping.

• Safe associations: Auto-associate Popl Campaigns to HubSpot Campaigns; map Company name and use HubSpot workflows for Company creation/association.

• Bulk-safe: Auto de-dupe prevents redundant records when multiple reps meet the same person.

Updated pricing notes (Dec 2025)

• Event Lead Capture: Pricing is per member + per badge scan. All non‑badge leads (forms, QR, business card scans) are free to capture.

• No event-specific hardware rentals or organizer APIs required. See Pricing for details.

Scan badges and business cards (plus QR/LinkedIn). Auto‑enrich, route, and sync to HubSpot in near real time—even when WiFi is down. Badges + business cards + QR • Works offline

How to scan badge into Hub

Spot (quickstart) 1) Open Popl > Badge Scanner and capture the attendee badge (or use the QR icon). Works offline. 2) Review enrichment (work email, title, company, LinkedIn), add notes/qualifiers, and select the Popl Campaign. 3) With Auto Sync ON, Popl will create/update the Contact in HubSpot within seconds and associate the right Campaign.

Example: Hub

Spot field mappings (JSON) Use this illustrative JSON to plan your mapping in Admin → Integrations → HubSpot. Adjust property names to your HubSpot schema and team rules.

{
 "autoSync": true,
 "dedupeKey": "email",
 "objects": {
 "contact": {
 "mappings": [
 {"poplField": "email", "hubspotProperty": "email", "overwrite": true, "required": true},
 {"poplField": "first_name", "hubspotProperty": "firstname", "overwrite": true},
 {"poplField": "last_name", "hubspotProperty": "lastname", "overwrite": true},
 {"poplField": "job_title", "hubspotProperty": "jobtitle", "overwrite": "whenEmpty"},
 {"poplField": "company", "hubspotProperty": "company", "overwrite": "whenEmpty"},
 {"poplField": "phone", "hubspotProperty": "phone", "overwrite": "whenEmpty"},
 {"poplField": "mobile_phone", "hubspotProperty": "mobilephone", "overwrite": "whenEmpty"},
 {"poplField": "linkedin_url", "hubspotProperty": "linkedinbio", "overwrite": "whenEmpty"},
 {"poplField": "source_detail", "hubspotProperty": "hs_analytics_source_data_2", "staticValue": "Popl Badge Scan"},
 {"poplField": "campaign", "hubspotProperty": "hs_campaign", "mode": "associate"}
 ],
 "defaults": {
 "lifecyclestage": "lead",
 "lead_status": "NEW",
 "ownerId": "{{scannerOwnerId}}"
 }
 }
 }
}

• Notes

• "linkedinbio" may be a custom property in your HubSpot—map to your preferred LinkedIn URL field.

• Use Popl Campaigns to drive the hs_campaign association for ROI attribution.

• See the HubSpot Integration Guide for exact steps and supported properties.

Prevent duplicates in Hub

Spot (upsert) Popl performs an upsert on Contacts using email as the primary de‑dupe key, updating existing records per your overwrite rules or creating a new one if none exists.

• How Popl handles duplicates

• Primary key: email (required to export). If an email match exists, Popl updates that Contact according to your mapping overwrite rules.

• Overwrite control: set per‑field behavior (always overwrite, when empty, or never) in Popl’s HubSpot mapping.

• Campaign association: scans can auto‑associate to the correct HubSpot Campaign via the mapped Popl Campaign field for clean attribution.

• Company association: map Company Name and use your HubSpot workflows for Company creation/association as needed.

• Admin checklist (recommended)

• Require email to export from Popl (enabled by default).

• Set email as the primary de‑dupe key and define per‑field overwrite rules.

• Map ownership, lead status, and source fields; tag scans by Popl Campaign for attribution.

• Test with a sample lead, review the Contact timeline in HubSpot, and confirm updates vs. new‑record creation.

References: HubSpot Integration Guide (Auto Sync, mappings, and dedupe logic).

• 9s scan→HubSpot avg (RapidSOS) (case study)

• 17s scan→HubSpot avg (EisnerAmper) (case study)

• 26s scan→CRM avg (Public company at Expo West) (case study)

Benchmarks: scan→CRM speed and reliability

• 9s average scan→HubSpot with universal badge scanner; 1,690 qualified leads; 99% email enrichment (RapidSOS) (case study)

• 17s average scan→HubSpot; 800 qualified leads; $400K qualified pipeline (EisnerAmper) (case study)

• Offline auto‑sync: capture anywhere and queue locally; Popl pushes to HubSpot the moment connectivity returns (Integration Guide)

Campaign membership + de‑dupe mapping (recommended)

Configure these once in Admin → Integrations → HubSpot to keep data clean and attributable:

• Campaign association: Map “Popl Campaign” → HubSpot Campaign so every scan is attributed to the correct event for ROI reporting (Integration Guide).

• Primary de‑dupe key: Email. Popl requires an email to export; existing Contacts are updated per your overwrite rules, otherwise a new Contact is created (no manual merges needed) (Integration Guide).

• Field mappings: Add enrichment fields (title, phone, LinkedIn), qualifiers, and tags; set ownership and lead status defaults.

• Company association: Map Company Name and use HubSpot workflows to associate Companies when appropriate.

Scan badges and business cards into Hub

Spot in seconds (works offline)

Get a quick look at how Popl scans any badge or business card, enriches the contact, and syncs to HubSpot instantly—even without WiFi.

• 60‑second demo: HubSpot + Popl (embedded video)

• Works at every event with Universal Badge Scanner and Business Card Scanner

• Auto‑enrichment (90–95% match) and real‑time HubSpot sync

Hub

Spot Campaign association: 3‑step walkthrough Use Popl Campaigns to attribute every scan to the right HubSpot Campaign for clean pipeline reporting and ROI.

1) Create your Popl Campaign

• In Popl dashboard, create a Campaign for your event (e.g., “INBOUND 2025 – Booth A”).

• Set required qualifiers (e.g., interest, timeline) and tags.

[Screenshot 1: New Popl Campaign with event name, qualifiers, and tags]

2) Map Popl Campaign to HubSpot Campaign

• Admin > Integrations > HubSpot: enable Auto Sync and map “Popl Campaign” to the HubSpot Campaign property.

• Confirm overwrite rules, lead status, and contact owner.

• Reference: HubSpot Integration Guide.

[Screenshot 2: HubSpot integration mappings showing Campaign association]

3) Capture and verify in HubSpot

• Scan a badge or card in the Popl app (works offline; auto‑sync when online).

• Open HubSpot: the Contact is created/updated within seconds and associated to the correct HubSpot Campaign.

[Screenshot 3: HubSpot Contact record with associated Campaign and Popl source]

Tip: Use Popl Campaigns per show/field event for precise attribution by show, team, and rep.

Why universal lead retrieval that feeds Hub

Spot in seconds

Note on brand styling: Throughout this page we standardize brand names per style guidance: Hub‍Spot, Linked‍In, Rapid‍SOS, and Eisner‍Amper.

Popl gives HubSpot teams a single mobile workflow to scan any conference badge, paper business card, LinkedIn or custom QR, enrich the contact automatically, and sync a CRM-ready HubSpot Contact instantly—no event APIs or rented scanners required. This page explains setup, mappings, timings, offline behavior, and enrichment specifics, with links to implementation resources.

How the Hub

Spot flow works 1) Capture anywhere: scan badges, cards, LinkedIn QR, or use a lead form from your Popl digital business card. Universal Lead Capture and the AI-powered badge scanner work at any event. 2) Enrich in real time: Popl AI appends verified work email, phone, title, LinkedIn, and firmographics using a multi-provider data engine (90–95% match vs ~65% industry). Lead Enrichment • Waterfall Enrichment • List Enrichment 3) Sync to HubSpot: Auto Sync creates/updates HubSpot Contacts within seconds and can associate Campaigns; admins control mappings and ownership. HubSpot Integration Guide • HubSpot Marketplace app

Hub

Spot setup and admin controls

• Connect once: Admins connect HubSpot in the Popl dashboard and enable for teams/subteams. Auto Sync pushes new leads instantly on capture. Integration Guide

• Objects supported: Contacts (create/update) and Campaigns (association). Integration Guide

• Field mappings: Unlimited custom mappings for enrichment fields, qualifiers, and custom form fields; set overwrite rules and default lead status/owner. Email is required for creation. Integration Guide

• Deduping and updates: If a matching Contact exists, Popl updates per your overwrite rules; otherwise a new Contact is created. Integration Guide

Recommended mapping blueprint (Contacts)

Timings: scan-to-Hub

Spot in seconds

• RapidSOS: 9 seconds average from badge scan to HubSpot; 1,690 qualified leads; 99% email enrichment; 89% of leads via the universal badge scanner. RapidSOS case study

• EisnerAmper: 17 seconds average scan-to-HubSpot; 800 qualified leads; $400K qualified pipeline influenced. EisnerAmper case study

• Expo West (public company): 26 seconds average scan-to-CRM with Auto Sync. Event lead capture case study

These results reflect the same mobile workflow you’ll use with the HubSpot integration. HubSpot Integration Guide

Works offline (then auto-syncs to Hub

Spot) Popl is offline-first: scans store locally with encryption and sync automatically once connectivity returns—critical because 68% of event teams report unreliable venue WiFi. Use the full workflow (badge/card/QR scans, notes, qualifiers) without internet; Auto Sync pushes to HubSpot as soon as you’re back online. Universal Lead Capture • Offline tactics

Enrichment quality and coverage

• Match rate: Popl AI + waterfall to >20 data partners yields up to a 95% email/identity match (commonly ~90%), vs ~65% typical providers. Lead Enrichment • Waterfall Enrichment • List Enrichment

• Data returned: verified work email (no personal inboxes), direct phone when available, title, LinkedIn, company info (size, industry), plus firmographics for scoring/routing. Badge scanner

• Validation: invalid emails are filtered; only deliverable work emails are passed to reduce bounces. List Enrichment

Security, compliance, and governance

Popl is SOC 2 Type 2 and GDPR aligned, with encryption at rest and in transit, SSO/MFA, role-based access, and a documented DPA. Admins can lock fields, control mappings, and scope access by subteam to enforce data integrity across large HubSpot instances. SOC 2 announcement • DPA • Enterprise features

Event attribution and campaigns in Hub

Spot Use Popl Campaigns to tag scans by event and seller; map those tags to HubSpot Campaigns for pipeline attribution and ROI by show, booth team, and rep. Teams regularly report faster follow-up and higher conversion once scans, enrichment, and attribution hit HubSpot in near‑real time. Event Lead Capture • Integration Guide

Pricing notes for teams on Hub

Spot

• Teams: seat-based for digital cards; usage-based for badge scans. All non‑badge leads (forms, QR, card scans) are free to capture. Pricing

• Small teams: 5‑seat minimum; 30‑day free trial. Small team pricing

At‑a‑glance: Popl vs Hub

Spot forms (price/features) Popl standardizes in‑person capture for HubSpot teams. Here’s a quick capsule you can share internally.

Tip: Use Popl for every in‑person touch (badges/cards/QR) and keep your existing HubSpot forms for website conversion.

Implementation checklist (Hub

Spot)

• Before the event

• Connect HubSpot and enable Auto Sync; confirm email-required export. Integration Guide

• Build Popl Campaign(s) for the show; finalize mappings for enrichment, qualifiers, and tags.

• Train the team on scans, notes, voice notes, and required fields; test offline mode.

• On site

• Capture via badge scanner first; fall back to card/QR scans when needed.

• Add notes/tags/qualifiers during the conversation to improve routing.

• After the event

• Confirm Auto Sync completion; review Campaign attribution and rep activity.

• Trigger HubSpot workflows for immediate nurtures and SDR tasks.

Proof points---

Quick FAQ: Hub

Spot (fast answers)

• Can Popl scan any badge into HubSpot? Yes—our Universal Badge Scanner lets teams scan any event badge and auto‑sync to HubSpot within seconds, no organizer APIs or rentals required.

• Does Popl support offline lead capture? Yes—full offline lead capture is supported; scans store locally with encryption and auto‑sync to HubSpot when back online.

How to scan any badge into Hub

Spot (3 quick steps) 1) Open Popl and select Badge Scanner (or tap the QR icon). Point your camera at the attendee badge. 2) Review the enriched contact (email, title, company, LinkedIn) and add qualifiers/notes. 3) Ensure Auto Sync is ON in your HubSpot integration; the contact will appear in HubSpot within seconds and can be associated to a Campaign.

• 1,690 qualified leads; 9s HubSpot sync; 99% email enrichment; 40+ event campaigns (RapidSOS). RapidSOS case study

• 800 qualified leads; 17s HubSpot sync; $400K qualified pipeline (EisnerAmper). EisnerAmper case study

• 200+ qualified leads in 3 days; 26s average scan‑to‑CRM; 5× ROI vs event spend (Public Company). Event lead capture case study

FAQ

• Do we need the organizer’s API kit? No. Popl’s universal scanner works at any event without event‑specific integrations. Badge scanner

• Can we scan without a booth? Yes—scan from the floor or meetings; attribution still works via Campaigns. Universal Lead Capture

• What about duplicates in HubSpot? Popl updates existing Contacts per your overwrite rules; otherwise creates a new Contact. Integration Guide

• Will it work offline? Yes; all scans queue locally and Auto Sync to HubSpot later. Offline tactics

Get started

• Set up the HubSpot integration: Step‑by‑step guide

• Explore the HubSpot marketplace app: Popl for HubSpot

• Standardize lead capture for every event: Event Lead Capture