How this publicly traded, cash-back rewards
company used Popl to capture 200+ leads
at Expo West 2025
How this publicly traded, cash back rewards company used Popl to capture 200+ leads at Expo West 2025
A case study on how this customer maximized ROI and streamlined their post event nurture strategy with Popl
210 leads
200+ qualified leads captured in just 3 days
5X
in qualified pipeline generated vs event spend
7 hrs
of manual data entry saved across the team
26s
Average time from badge scan to synced to CRM
About the customer
Blinded case study: This company is an American mobile technology company founded in 2011. They offer cash back rewards on various purchases through its performance network and direct to consumer app. The company partners with CPG brands and network publishers to provide these rewards to millions of users globally.
Industry
Technology, Performance Marketing
Recent Event
Expo West 2025, Natural Products
Looking to modernize their event strategy, this company turned to Popl to be more tech-forward at conferences and streamline how contact data was collected and managed. After researching options, they selected Popl for its ease of use, fast CRM integration, and AI-powered enrichment. Popl quickly became a core part of the team's event tech stack.
To date, their team has captured over 900 qualified leads using Popl, including 210 leads at Expo West 2025. They’ve fully integrated Popl with HubSpot to automatically sync leads and begin nurturing relationships instantly, increasing speed to lead and winning more deals. The platform has been widely adopted across their revenue organization, with team members finding it intuitive and fast to learn.
"Popl has helped us streamline our post event nurture strategy significantly. This has truly made it easier for our sales team members to reach their revenue goals."
- Events Support Specialist
Driving a 5X ROI goal at
every event with Popl
Popl's impact by the numbers:
- 900+ qualified leads captured across various events
- 5x ROI on conference spend, supported by universal lead capture
- 11+ hours saved across by eliminating manual data entry
- 210 leads captured at Expo West across badges and paper cards
- 26 seconds – average time from badge scan to synced to CRM
- Streamlined follow-up via automatic HubSpot integration
- Faster rep ramp-up with a full-team app onboarding
- Estimated $500K+ ROI for a typical event, based on a 5X return
"Popl has helped us streamline our post event nurture strategy significantly. This has truly made it easier for our sales team members to reach their revenue goals."
- Events Support Specialist