Popl transforms simple name + company lists into CRM-ready, enriched contacts through an advanced, AI-driven waterfall process. After importing your CSV or badge-captured list, each lead navigates through 20+ trusted data providers. When one source doesn’t provide the needed data, it "flows" to the next, improving accuracy and boosting match rates up to 90%.

Our proprietary AI agents and intelligent email prediction fill in gaps, while built-in validation filters out invalid or outdated information. Finally, the clean, enriched data, including firmographics and custom context, syncs seamlessly to your CRM, ready to power personalized outreach and pipeline acceleration.

Our enrichment data can come from one of our 20+ different premium data partners or be sourced by our very own AI algorithms, which we consider enriched by Popl. In either case, before returning anything, we run all emails, phone numbers, and company data through a verification process.

Any email we return from enrichment is certified deliverable, meaning if you email it, the message will not bounce.

For data points beyond email, such as phone numbers, verification is more challenging. While some numbers may not always be accurate, we use location-based checks and filtering to ensure the highest quality possible.

When leads are captured through Popl’s tools and our full waterfall enrichment is applied, match rates can reach up to 90%, among the highest in the industry. That said, accuracy depends on the available data for each individual and industry.

Like all enrichment solutions, Popl won’t capture 100% of emails or phone numbers—but we consistently deliver industry-leading results and make sure to set clear expectations with customers from the start.

Popl’s enrichment combines 20+ hand-picked premium data providers with AI agents that perform real-time web research and intelligent email prediction, filling gaps that traditional databases often miss.

Our set of premium data providers is proprietary to us and we never share this information externally.

Yes! With our AI research agent, PopAgent, you can request specific information about any lead or company, like SOC 2 compliance, NPI numbers, lead location, length of tenure, and more. The possibilities are endless.

Popl's AI enrichment allows you to enrich both leads and accounts with context that’s relevant to your goals and industry.