Popl transforms simple name + company lists into CRM-ready, enriched contacts through an advanced, AI-driven waterfall process. After importing your CSV or badge-captured list, each lead navigates through 20+ trusted data providers. When one source doesn’t provide the needed data, it "flows" to the next, improving accuracy and boosting match rates up to 90%.

Our proprietary AI agents and intelligent email prediction fill in gaps, while built-in validation filters out invalid or outdated information. Finally, the clean, enriched data, including firmographics and custom context, syncs seamlessly to your CRM, ready to power personalized outreach and pipeline acceleration.

Our enrichment data can come from one of our 20+ different premium data partners or be sourced by our very own AI algorithms, which we consider enriched by Popl. In either case, before returning anything, we run all emails, phone numbers, and company data through a verification process.

Any email we return from enrichment is certified deliverable, meaning if you email it, the message will not bounce.

For data points beyond email, such as phone numbers, verification is more challenging. While some numbers may not always be accurate, we use location-based checks and filtering to ensure the highest quality possible.

Under ideal conditions, when leads are captured using Popl’s tools and waterfall enrichment is fully leveraged, match rates can reach as high as 90%. However, results ultimately depend on the data available for each individual and the industry.

Popl AI enrichment draws from a curated network of 20+ premium data providers and augments those results with real-time web research and intelligent email prediction.

This allows the system to fill in gaps that traditional databases miss, especially when it comes to contact details like email addresses. The result is a deeper, more complete profile that helps sales teams move faster with greater confidence.

Yes. With PopAgent, you can request specific information about a lead, like their department, decision-making role, or recent company news. This allows you to enrich profiles with context that’s relevant to your sales or marketing goals.

Popl AI enrichment can save your team hours every week by automating the most time-consuming parts of lead research and data entry.

Instead of manually looking up emails, job titles, or LinkedIn profiles, your reps get fully enriched contact records synced directly to your CRM and ready for outreach. With Popl’s real-time, AI-powered waterfall enrichment, your team spends less time on admin and more time on what actually drives revenue.