List Enrichment | Make Event Lists Actionable

Enrich your lead lists, and turn rows into actionable contacts

Import and enrich pre-show attendee lists,
post-show captured leads, exhibitor lists, and more...

Welcome to the AI-powered enrichment platform built for in-person use cases. Before the event, enrich attendee lists to identify key contacts and start outreach so you can arrive with conversations already in motion and meetings booked. Afterwards, Popl cleans, enriches, and syncs your lead lists with ease.

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Integrates instantly with HubSpot, Salesforce, Marketo, and more

90% of Fortune 500 rely on Popl for the highest coverage of B2B data

How you can benefit from
Popl's list enrichment

How you can benefit from Popl's list enrichment

Send Pre-Event
Outreach

Turn attendee lists into booked meetings before the event even starts. Enrich pre-show data so your team can reach out early and stay ahead of competitors.

Identify Key
Accounts

Our enrichment reveals detailed company insights so you can pinpoint ICP accounts and lock in time with the right people before the floor gets busy.

Arrive Fully
Prepared

Show up with a plan, not a guess. Arrive at every event knowing who to meet, when, and why—while competitors are still scrambling to figure it out.

Universal Badge
Scanning

Give your reps GTM super powers. Our universal badge scanner works across every event, providing clean, standardized, and validated data.

Real-Time
Enrichment

We've built the world's first AI lead scanner that returns enriched data in literal seconds, while other scanning providers usually take hours or days to return data.

100% Email
Matching

Upload an attendee list before the event and allow our scanner to get 100% of emails, while providing lead and company enrichment data on top.

Enrich Captured
Lead Lists

Attended a conference but didn't use Popl? No problem! Use our list enrichment to fill in the missing gaps of any lead list, even if it's not from an event.

Clean, format,
assign

Our list enrichment automatically cleans CSV files, converts rows into leads, and assigns owners at scale—eliminating hours wasted on manual list cleanup.

Sync Data
to CRM

All lists uploaded to Popl for enrichment can be synced to CRMs and marketing platforms using the same configurations you used for your event.

Pre-Event

During Event

Post-Event

Universal Lead Capture

To start, import lead lists via CSV upload or scan event badges with our AI universal badge scanner.

20+ Data Partners

Next, we check our 20+ data partners for verified contact and company data on each lead. Our waterfall partners specialize in full enrichment from just a name and company input.

AI Agents

Then, we deploy AI agents that are each extremely good at performing one task. Our AI agents search for various data points in real-time and help bring our enrichment coverage from 65% to 90%.

Data Validation

As a final step, we validate every email and all company data to ensure all returned info is accurate, trusted, and deliverable. This includes our proprietary letter-matching algorithm and email verification system.

Universal Lead Capture

To start, import lead lists via CSV upload or scan event badges with our AI universal badge scanner.

20+ Data Partners

Next, we check our 20+ data partners for verified contact and company data on each lead. Our waterfall partners specialize in full enrichment from just a name and company input.

AI Agents

Then, we deploy AI agents that are each extremely good at performing one task. Our AI agents search for various data points in real-time and help bring our enrichment coverage from 65% to 90%.

Data Validation

20+ Data Partners

Why rely on just one database when you can access them all?

Any lead without an email, phone, or LinkedIn is a dead end. Popl’s waterfall enrichment delivers up-to-date, validated contact and company data at an industry-leading 90% match rate—so your team can follow up first and win deals competitors can’t.

eliminate manual research

Get unique data points that your competitors miss

Access the complete picture on every lead, contact and account, from direct contact info to detailed company and firmographic insights—all validated and enriched in real time.

Contact info

Get verified work emails, phone numbers, job titles, and LinkedIn profiles so every lead is instantly actionable. We even deliver accurate lead locations—one of the hardest data points to find. All data is fetched in real time, in seconds, not hours.

Company info

Popl enrichment provides detailed company firmographics like company size, industry, annual revenue, last funding round, NAICS codes, HQ locations, and more to better qualify every lead and account.

AI research agent

Need to research certain data for each lead? Our AI research agent, PopAgent, will automatically gather any hard-to-get data, and deliver it back at scale. No more wasting hours digging through websites or databases.

Standardized outputs

Define and standardize enrichment outputs so every AI enrichment answer maps seamlessly to your CRM and marketing tools. Choose from output types like text, number, true/false, multi-select, email, address, and more.

AI enrichment

PopAgent: An AI research agent
that can answer anything

PopAgent: An AI research agent that can answer anything

What is this doctor's NPI number?

What is the company's annual revenue?

How many roles is this company hiring for?

What is the company's main contact email?

Is the company SOC2 compliant?

Is this company's revenue higher than $10M?

Is this a public or private company?

Describe what this
company does.

Is this company a B2B
or B2C company?

What is this doctor's NPI number?

What is the company's annual revenue?

How many roles is this company hiring for?

What is the company's main contact email?

Is the company SOC2 compliant?

Is this company's revenue higher than $10M?

Is this a public or private company?

Describe what this
company does.

Is this company a B2B
or B2C company?

Sync your lists to your CRM
or marketing platform

Import, enrich, segment, assign, sync ✨

Popl makes uploading lists of thousands of records, easy and effortless. No manual cleanup, no juggling multiple tools—just clean, validated data flowing where it needs to go. Faster speed to lead, smarter routing, and more pipeline, all from one simple, GTM platform.

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Built-in data validation

If we enrich it, you can email it

Our enrichment engine verifies every work email so your contacts are always accurate, up-to-date, and ready to be contacted. Outdated or invalid emails add no value—so we never return them, ensuring your outreach stays efficient and scalable.

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All we need is name & company

Upload lists of 10K+ rows

As long as your list has rows with a name and company, our enrichment handles the rest. Our engine specializes in name + company -> full contact and company data, whether its from an uploaded lead list or an event badge scan.

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Industry leading coverage

Replace tools like ZoomInfo, Clay, and Apollo

Yes, Popl AI enrichment pulls from over 20+ leading data sources—but we don’t stop there. Our proprietary engine leverages advanced AI agents and intelligent email prediction to boost enrichment match rates from the industry standard of 65% to an unprecedented 95%.

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ALl-In-One platform

Consolidate your marketing platforms

Data enrichment + lead capture + digital business cards

Streamline your marketing with one, unified platform. Popl combines data enrichment, event lead capture, , and digital business cards into one seamless system - eliminating fragmented workflows, reducing costs, and accelerating execution. Empower your team to focus on results, not admin.

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The leader in lead capture

100Mdigital interactions
2Mhappy users worldwide
150+countries with users

G2 Lead Capture Best Estimated ROI Badge

G2 Lead Retrieval Easiest Setup Badge Spring 2025

G2 Lead Capture High Performer Enterprise Badge Spring 2025

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24/7 customer support

Frequently Asked Questions

See All FAQs

How does Popl's list enrichment work?

Popl transforms simple name + company lists into CRM-ready, enriched contacts through an advanced, AI-driven waterfall process. After importing your CSV or badge-captured list, each lead navigates through 20+ trusted data providers. When one source doesn’t provide the needed data, it "flows" to the next, improving accuracy and boosting match rates up to 90%.

Our proprietary AI agents and intelligent email prediction fill in gaps, while built-in validation filters out invalid or outdated information. Finally, the clean, enriched data, including firmographics and custom context, syncs seamlessly to your CRM, ready to power personalized outreach and pipeline acceleration.

How accurate is Popl's data?

Our enrichment data can come from one of our 20+ different premium data partners or be sourced by our very own AI algorithms, which we consider enriched by Popl. In either case, before returning anything, we run all emails, phone numbers, and company data through a verification process.

Any email we return from enrichment is certified deliverable, meaning if you email it, the message will not bounce.

For data points beyond email, such as phone numbers, verification is more challenging. While some numbers may not always be accurate, we use location-based checks and filtering to ensure the highest quality possible.

Will every contact be enriched?

When leads are captured through Popl’s tools and our full waterfall enrichment is applied, match rates can reach up to 90%, among the highest in the industry. That said, accuracy depends on the available data for each individual and industry.

Like all enrichment solutions, Popl won’t capture 100% of emails or phone numbers—but we consistently deliver industry-leading results and make sure to set clear expectations with customers from the start.

Where does the enrichment data come from?

Popl’s enrichment combines 20+ hand-picked premium data providers with AI agents that perform real-time web research and intelligent email prediction, filling gaps that traditional databases often miss.

Our set of premium data providers is proprietary to us and we never share this information externally.

Can I customize the data that Popl AI enrichment looks for?

Yes! With our AI research agent, PopAgent, you can request specific information about any lead or company, like SOC 2 compliance, NPI numbers, lead location, length of tenure, and more. The possibilities are endless.

Popl's AI enrichment allows you to enrich both leads and accounts with context that’s relevant to your goals and industry.

90% of Fortune 500 rely on Popl for the highest coverage of B2B data

90% of Fortune 500 rely on Popl for the highest coverage of B2B data

How you can benefit from
Popl's list enrichment

How you can benefit from Popl's list enrichment

Get unique data points that your competitors miss

PopAgent: An AI research agent
that can answer anything