Event Lead Capture | Scan, Enrich and Sync Leads to CRM

Maximize revenue from in-person with
AI-powered lead capture that works
at every event & activation.

Maximize revenue from your events with AI-powered, universal lead capture

Inconsistent lead capture prevents your team from delivering maximum results. Popl standardizes your entire event workflow, turning event chaos into a repeatable, revenue-driving system.

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built for gtm teams

'Real-Time Lead Sync,' 'Customizable Workflows,'' and 'Advanced Analytics.''

Speed

Handshake to CRM in seconds, not days. Accelerate your speed to lead.

Consistency

Standardize your lead capture process across every rep and every event.

Growth

Collect more qualified leads with validated, AI-enriched contact & company data.

Visibility

Prove event results with full-funnel transparency and attribution.

Speed

Handshake to CRM in seconds, not days. Accelerate your speed to lead.

Consistency

Standardize your lead capture process
across every rep and every event.

Growth

Collect more qualified leads with validated, AI-enriched contact & company data.

Visibility

Prove event results with full-funnel
transparency and attribution.

Get more out of your events

Lead capture,
optimized for teams

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One seamless flow from
badge scan to CRM

One seamless flow from
badge scan to CRM

Capture, enrich, qualify, sync & more

Manual lead capture is a bottleneck. Popl eliminates it. With our easy-to-use mobile app, your team instantly captures enriched, validated contact info, qualifies the lead, syncs it to your CRM, books a meeting, and sends a personalized follow up - all in seconds.

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Manage your events with event campaigns

Popl event lead capture platform with universal badge scanning, AI enrichment, and CRM sync

Manage your events with event campaigns

Measure ROI and automate workflows

Campaigns are your all-in-one dashboard for managing every event. Campaigns are time based and allow you to set up lead qualifying questions, assign auto tags, create follow up emails, connect CRM integrations, properly track event attribution, and more.

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Better data, more revenue

AI-powered data enrichment

Popl's industry leading enrichment instantly transforms every lead into a fully enriched, CRM-ready contact with all attributes and context needed in seconds. Powered by Popl AI and our proprietary data engine that aggregates data from over 20+ data partners, Popl enriches and validates emails, phone numbers, job titles, LinkedIn profiles, company info, and more—giving your team all the context they need to follow up fast.

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Better data, more leads

Industry leading contact & company data

Popl AI enrichment pulls from 20+ trusted data partners—but we don’t stop there. Our proprietary data engine uses advanced AI agents and intelligent email prediction to boost data coverage from the industry standard of 65% to an unprecedented 90%.

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Qualify every lead

Give your sales team context to close deals

Customizable qualifying questions empower your reps to instantly qualify leads and capture notes on the spot. This ensures every piece of important context is recorded and mapped directly into your CRM in real-time.

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Book more meetings

Schedule follow-ups right from the show floor

Instant calendar bookings keep the sales cycle moving—eliminating any back-and-forth emails. Connect scheduling platforms like Chili Piper, Calendly, HubSpot, Google, and more, securing next steps while interest is at its peak.

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Finally measure event ROI

Event attribution made simple

Tie every lead back to its event, track individual rep performance, and follow your event pipeline through your CRM. Get clear visibility into which events generate real opportunities and revenue—so you can finally measure in-person ROI with confidence.

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Native CRM Integrations

Sync 100% of leads to your CRM

Popl integrates natively with all major CRMs so your team can save time, eliminate manual data entry, and make sure event leads don’t slip through the cracks. Sync leads, accounts, notes, campaigns, and activities from every event your team attends.

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All-in-one event lead capture

Universal Lead Scanner

Scan conference badges, business cards, LinkedIn QR codes, and more - instantly qualify, enrich, and sync to CRM. Let Popl AI enrichment fill in all missing contact info so your team never has to.

Top-Rated Mobile App

An intuitive, easy-to-use mobile app your team will love. Capture and qualify leads, book meetings, and sync all activity to your CRM, right from the conference floor.

Event Campaigns

Campaigns are your all-in-one lead management dashboard for every event. Set goals, add lead qualifying questions, assign auto tags, set up contextualized follow up emails, and more. Set your team up for ROI success, every time.

AI Data Enrichment

Popl’s AI-powered lead and company enrichment fills in the gaps—automatically adding missing contact and company info like validated work emails, phone numbers, job titles, LinkedIn profiles, company revenue, firmographic data, and more.

Offline Scanning

Let's face it, conference Wi-Fi can be a nightmare. We built Popl from the ground up with offline capabilities in mind so that all leads are saved, enriched, and synced no matter the conditions.

CRM Integrations

We know your CRM ecosystem is as unique as your business. That’s why Popl’s industry-leading, native integrations offer unlimited custom mappings, duplication detection, smart tagging, and more.

Event ROI Insights

Get full visibility into your team’s pipeline performance. Popl’s analytics and attribution tools track lead capture, engagement, and conversions—giving you the data you need to optimize strategy and prove ROI.

Subteams (Groups)

With subteams, you can manage multiple departments, regions, and teams with ease. Set up separate cost centers, CRM configurations, permission sets, and delegate management to group admins.

On-Floor Support

We know that things don't always go according to plan, especially on the event floor. That's why we pride ourselves on being the only event solution that provides on-floor call support at all times.

HR Integrations

Make your onboarding and management a breeze—With native integrations to platforms like Azure Active Directory, Workday, and Google, keep every member’s digital presence up to date automatically.

industry leader

Fortune 500s use Popl to drive pipeline

Join 2.5M+ professionals and 20K companies (including 90% of Fortune 500) that trust Popl to power their in-person lead generation channels.

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Get Started Today

Contact our sales team

The leader in lead capture

150M+digital interactions
2M+happy users worldwide
150+countries with users

G2 Lead Capture Best Estimated ROI Badge

G2 Lead Retrieval Easiest Setup Badge Spring 2025

G2 Lead Capture High Performer Enterprise Badge Spring 2025

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Frequently Asked Questions

General

How fast can my team start using Popl?

Popl Teams is built for rapid onboarding, enabling most teams to get up and running within a day.

The platform also includes HR integrations and features an intuitive interface with seamless connectivity, ensuring a smooth and efficient setup process.

How does Popl simplify lead capture at events?

Instead of dealing with badge scanners, manual data entry, paper business cards, and delayed follow-ups, Popl lets teams easily collect and share business info digitally.

Our AI-powered platform captures info from event badges, QR codes, and business cards and smoothly syncs it with your CRM.

Plus, with Popl's digital business cards, every interaction is easy, memorable, and impactful.

Does Popl really work at every event?

Yes. Popl is designed to work at any event, from small networking meetups to large trade shows and conferences.

Our universal lead capture technology works independently from event organizers, meaning your team can scan badges, collect contacts, and sync leads to your CRM—regardless of the event’s lead systems.

How does Popl ensure my team’s data stays secure?

Popl provides enterprise-grade security with SOC 2 Type 2 compliance, encrypted data storage, access management, and compliance with GDPR and other global standards.

Can Popl manage large organizations and multiple departments?

Yes! Popl supports subteams, department-specific branding, separate cost centers, and permission controls to ensure scalability and full customization.

Global admins in Popl can even assign subteam (group) admins and delegate management to others.

What integrations does Popl offer for CRMs, MAPs, and other sales tools?

Popl integrates with top CRMs like Salesforce, HubSpot, Zoho, Monday.com, Microsoft Dynamics, Outlook, VinSolutions, as well as leading Marketing Automation Platforms (MAPs) like Marketo, Pardot, and Eloqua.

With industry leading in-house integrations with features like unlimited custom mappings, auto-tagging, and de-duplication, Popl ensures seamless lead management across your sales and marketing stack.

What type of customer support does Popl provide?

For quick support at any time, use the live chat on our website or email us at [email protected]. You can also visit our help center for quick answers to any question!

Does Popl integrate with HR platforms for automated user management?

Yes! Popl integrates with leading HR platforms like Microsoft Azure Active Directory, Google Workspace, and Workday to automate on-boarding and off-boarding, ensuring seamless access management without manual updates.

Does Popl support multiple languages?

Yes, Popl offers support for any and all languages, allowing digital business cards to be used seamlessly across any region.

This ensures clear and localized connections, no matter where your team operates.

How does pricing work for Popl?

Popl offers flexible pricing for both teams and individuals. Contact us for a custom quote or explore our available plans.

See all pricing here: https://popl.co/pages/pricing

Does Popl require a subscription to use?

Popl offers a free plan for individuals looking for a simple solution to share their digital business card. For individuals and teams looking to capture and manage leads, Popl offers flexible subscription pricing tailored to your team’s size and feature needs. Contact us for a custom quote or explore our available plans.

For individuals, we also offer Popl Pro and Popl Pro+ plans, which provides advanced digital business card features without requiring a team setup.

See all pricing here: https://popl.co/pages/pricing

How does Popl’s pricing work for teams?

Popl’s pricing is designed to be simple, flexible, and value-driven—you only pay for the qualified leads your team captures, ensuring your costs are directly tied to the value you receive. Every qualified lead collected is an opportunity, and you never overpay for what you don’t use.

This model is a breath of fresh air compared to traditional event lead capture pricing, which is often complicated, unclear, and based on factors like event attendance, integration needs, and team size—none of which truly reflect the value you receive.

How does Popl's universal lead scanner work?

Popl’s universal lead scanner uses AI-powered OCR technology to scan event badges, paper business cards, and QR codes, extracting contact details in real-time.

Once our AI OCR vision technology identifies the information in an image, our proprietary Popl AI enrichment system and trained LLMs enrich the lead into a full contact.

With an industry-leading 95% enrichment success rate, Popl AI eliminates the need for reliance on conference lead capture badge kit APIs, giving customers a seamless and superior solution.

How does Popl AI enrichment work?

Popl AI starts by capturing a contact’s name and company, then uses our proprietary AI algorithms and data engine to uncover the rest of their contact details.

Our enrichment process achieves a 95% success rate for data coverage—far surpassing the industry standard.

But we don’t stop at contact details, Popl AI also delivers valuable insights into the contact’s company, giving you a complete contact + firmographic picture.

Does Popl require an event badge API kit to scan badges?

No! Unlike traditional lead retrieval systems, Popl’s universal lead scanner works without expensive event badge API kits, saving your team thousands of dollars per event.

However, we do offer event badge API integrations for most events.

Will Popl work when my phone is offline or my internet service is bad?

Yes! Popl captures and stores leads offline, automatically syncing them once your device is back online.

We built Popl from the ground up with offline capabilities in mind so that all leads are saved, enriched, and synced no matter the conditions.

Can the Popl app scan QR codes to create leads?

Yes! Popl allows users to scan QR codes (including LinkedIn QR codes) to instantly capture lead information, ensuring fast and seamless contact collection at events, conferences, and meetings.

You can also scan the QR codes of other digital business cards and save them as leads in Popl using our universal digital business card scanner.

Universal event
lead capture