QR code (Quick Response) technology has been around for a decade. Brands use them for product promotion and labeling.

You don’t need to be an IT guru to create a QR code. You can use the Popl QR code generator to create one in under 3 minutes. Let’s first discuss the most common uses of QR code posters in the digital world.

Want to connect with your audience in a fresh, new way? QR code posters bridge the gap between print and digital, making it easier than ever to share information and run engaging campaigns. Whether you're a small business or a large corporation, a well-designed QR code poster can be a game-changer. In this post, we'll explore some creative uses for QR code posters, complete with real-world examples and practical tips. We'll also cover the technical side—choosing the right QR code generator and tracking your results—so you can make sure your QR code posters are both visually appealing and effective.

QR code posters revolutionize how brands and organizations communicate with their audiences. They create an interactive experience that effectively conveys the intended message and makes the brand memorable. 

Users are more likely to remember brands they scanned a QR code for than conventional print posters they read. Here are eleven ways to use QR code posters to scale up your business and connect deeply with the target customers.

Product Promotions

The secret to product/service promotion campaign success is creating creative ads that spark engagement with prospects. 

Adding a QR code to your product or service promotion posters will help you achieve this goal. Link the code to a landing page or any other website page where they can learn more about the product and buy. 

Key Takeaways

• QR code posters connect your offline and online presence: Use QR codes to share everything from product details and menus to contact information and event registration links, creating a seamless customer journey.
• Design and placement maximize QR code effectiveness: A well-placed, visually appealing QR code with a clear call to action encourages interaction and drives conversions. Test your codes and ensure they're easily scannable.
• Popl streamlines QR code campaigns: Create, customize, and track your QR code posters with Popl's tools, integrating them with digital business cards and CRM systems for a comprehensive marketing solution.

Social Media Marketing

It’s estimated there are over 4.59 billion social media users globally.

Based on this statistic, it's not difficult to see why social media platforms like Facebook, Instagram, and Twitter are digital marketing powerhouses.

Boost your social media marketing campaigns by linking your QR code poster to a page containing links to your social media profiles. You could also create a unique QR code for each social media platform. 

This hack effectively increases social media followers, brand visibility, and awareness. Increased reach on social media will also boost your competitiveness and eventually boost the performance of your social media marketing campaigns. 

Sharing Contact Information

QR code poster will make sharing all your contact information easier and more convenient. With just one scan of the QR code, the customers will get all your contact details and see your logo. 

Link the QR code to your Popl’s digital business card to share more details about your business, such as physical address, email address, and phone number.

Streamline Networking with Digital Business Cards

Effortless Contact Sharing with Popl

Sharing contact information is easier than ever. QR code posters enhance networking by letting people access your details with a quick scan. With one scan, someone gets all your contact details and logo, saving time and ensuring potential clients or partners have immediate access to your information.

Linking your QR code to a digital business card elevates this process. Services like Popl offer digital business cards that provide a complete view of your business, including key details like your physical address, email, and phone number. This makes a QR code poster a powerful networking tool. Integrating these tools into your strategy creates a memorable and efficient way to connect, strengthening professional relationships. You can even connect your Popl digital business card to your CRM to streamline lead management.

Promoting Events

A traditional paper event poster has a finite capacity for conveying information. Create an intuitive and responsive landing page containing all the valuable information about upcoming events. 

Anyone who scans the QR code poster will be redirected to the page to get more information about the event and book a reservation. 

Providing Instant WiFi Access

Manually typing the guest WiFi password is an unnecessary hassle you shouldn’t put your customers through when they visit your office or restaurant. 

Instantly share your business location WiFi password using a QR code poster. Customers will scan the code using their mobile phone cameras to connect to your network. 

Sharing Restaurant Menus

Having paper menus on your restaurant tables often makes the tables look cluttered. They also offer limited information about the food and drinks served.

Make your restaurant stand out by using a QR code to share your restaurant’s menu and other offers. For example, you can stick the QR code poster on the table as part of the decor or print it in brochures to give customers direct access to the lunch and dinner menus, saving resources and time.

You could also share the QR code in your social media marketing campaign and other online platforms to encourage your followers to visit your restaurant.

Promoting Limited-Time Offers

Creating a sense of urgency is one of the best ways of prompting customers to act on an advertisement. Dynamic QR codes will breathe life into your limited-time promotions by encouraging interested buyers to buy soon after they scan the QR code.

You can also update details, like the discount amount, or extend the offer by logging in to your Popl account and changing the details. 

If you create a new promo page, you can change the URL to redirect customers to the new page, eliminating the need to print a new QR code poster.

Movie Posters

If you work in the film production industry, QR code posters will help promote new films by creating interactive experiences. 

Print a QR code poster and strategically place it in high-traffic public places that the target audience frequents, such as cafes, malls, and theatres. 

Including stunning visuals around the QR code to capture their attention and encourage them to scan it. Ensure the link to the exclusive film teaser works to avoid any disappointment.

Use the analytics report to track the times the QR code is scanned. The additional information about the audience and scans will help you know which locations are most interested in the film and the best times of the day to promote the film.

Collecting Customer Feedback

You can use dynamic QR code or static QR codes to collect customer feedback. The code should redirect them to a section of your website where they can submit the feedback. You can also post it on your social media pages for more reviews.  

Online Fundraising

Make it easy for people to participate in the fundraising by creating a QR code and linking it to an online fundraising platform where they can register and donate. Such convenience saves time and increases the number of participants. Note the QR codes are mobile friendly and can be viewed on Android and iOS mobile phones.

App Downloads

It's estimated that the average American adult checks their phone 262 times daily and spends 2 hours and 54 minutes on average on their phone.

Boost your mobile marketing efforts by creating a QR code that directs customers to the app store. The code will make it easy for them to find and download the app.

6 Benefits of QR Codes for Businesses

To best answer whether QR code posters are practical, let’s dive in and look at six benefits.

Promotes Brand Awareness

Including a QR code in your posters will increase brand awareness by making them stand out. The code will also help showcase your services and products in an engaging and creative way.

The chances of a customer remembering a product or service they scan QR codes for are higher than a plain text poster. Link them to your social media accounts to get more followers and increase your reach.

Increases Engagement

QR codes are instant customer engagement boosters. The customers have to use their smartphones to scan the code. 

There is also an element of surprise as they don’t exactly know what they will find on the other side after scanning the code. Use both emotions to your advantage to generate more sales from your promotions.

Saves Space

Trying to include all the product information in a poster will make it look cluttered and unprofessional. Using a small font to accommodate all the essential details will compromise poster readability,

QR codes solve this challenge by redirecting the customers to a website page with all the information they need to make a purchase. It also saves space on the poster for other details, such as graphics and call-to-action.

Provides Insights

Popl tracks the number of times the QR code is scanned and how the customers interact with it. Such insights will give you more details about your target customers and enable you to fine-tune your marketing strategies and product/service proposition.

Improves User Experience

QR codes boost customer satisfaction and user experience by providing time-saving and seamless interactions.

For example, by scanning the QR code, you can redirect customers to your online store to learn more about the product and checkout. You can also use the code to offer exclusive offers to new and returning customers. 

Enhances Transparency

The more details customers know about a product, the more likely they will convert. This aspect is crucial to brands in the food and beverage industry. 

Use the QR code to provide more information about the ingredients, warning labels, and allergen information. Providing such information will help the customers make informed buying decisions and prove that your brand is transparent and cares about the customer's interests. 

How to Create a QR Code for Posters Using Popl?

Visit the Popl QR code generator to create a poster QR code. 

Copy-paste the destination website URL and click the “Generate” tab to create the QR code. The code can be downloaded in SVG, PDF, or PNG format.

You can also upgrade to Popl Pro to create dynamic QR codes and use AI to simplify the process. Customize the QR code to match your brand by changing its style, color and adding a logo.

Upgrade to monitor your QR code and access the analytics report. 

Designing Effective QR Code Posters

Creating a QR code is just the first step. How you incorporate that code into your poster design significantly impacts its effectiveness. A well-designed QR code poster grabs attention, encourages interaction, and ultimately drives conversions.

Placement and Size

Think about where people will encounter your poster and how they'll interact with it. Place your QR code in a highly visible spot, ideally at eye level or within easy reach. Avoid corners or cluttered areas where it might get overlooked. Size matters too. A QR code that's too small will be difficult to scan, especially from a distance. Aim for at least 1.5 x 1.5 inches to ensure readability.

Call to Action and Design

A visually appealing QR code poster is more likely to attract attention. Use colors and graphics that align with your brand and the overall message of the poster. Don't just place a QR code on a plain background—integrate it seamlessly into the design. Include a clear call to action that tells people what they'll get when they scan the code, such as a discount, exclusive content, or additional information. A compelling call to action can significantly increase engagement.

Testing and Data Density

Before printing your posters, test your QR code with different scanning apps and devices to ensure it works flawlessly. The amount of data encoded in your QR code also affects its scannability. Complex QR codes with high data density can be harder to scan. A simple URL or a small amount of text is usually best for posters. A good rule of thumb is a 10:1 ratio of scanning distance to QR code size.

Types of QR Codes for Your Posters

Not all QR codes are created equal. Understanding the different types can help you choose the best one for your poster campaign.

Static QR Codes

Static QR codes store information directly within the code itself. This information is permanently fixed and cannot be changed after the code is generated. They're suitable for linking to a permanent website or displaying unchanging contact information.

Dynamic QR Codes

Dynamic QR codes act as a redirect, pointing to a URL that can be updated without regenerating the code. This flexibility makes them ideal for time-sensitive campaigns, tracking data, or situations where you might need to change the linked content.

QR Code Best Practices for Posters

Follow these best practices to maximize the impact of your QR code posters.

Choosing the Right QR Code Generator

A reliable QR code generator is essential. Look for one that offers customization options, dynamic QR code capabilities, and analytics tracking. Consider using Popl's QR code generator, which offers these features and allows you to create customized, trackable QR codes, potentially streamlining your workflow if you're already using Popl for other business solutions. This will give you more control over your QR codes' appearance and functionality.

Tracking and Analytics

Monitoring the performance of your QR code campaigns is crucial. Popl offers tracking features that provide insights into scan frequency and customer engagement. This data can inform future campaigns and help you optimize your marketing strategies. Knowing how many times your code has been scanned and how users interact with the linked content allows for data-driven decisions and more effective campaigns.

Final Thoughts

QR code posters are a game changer and will scale up your business by providing a convenient and easy way of sharing more information about your business, products, services, and promotions. The rule of thumb is to ensure the link associated with the code works and the details shared are correct.

Personalize QR codes posters by adding graphics to intrigue and encourage prospects to scan the code. Monitor the analytics report to identify areas of the product and marketing campaigns to tweak.  

Related Articles

• Decoding the Tech: How Do QR Codes Work and Why They Matter?
• Retail Advertising and How QR Codes Improve Sales
• Why Your Brand Needs a QR Code
• Are QR Code Posters Effective in the Digital World
• How to Use QR Codes for Virtual Events?

Frequently Asked Questions

What are the main advantages of using QR codes on posters? QR codes on posters bridge the physical and digital worlds, offering an interactive element that traditional posters lack. They allow you to provide a lot more information than you could fit on a printed poster, directly connecting customers with online resources, special offers, or detailed product information. This boosts engagement and makes your brand more memorable. Plus, you can track scans to understand customer behavior and refine your marketing approach.

What's the difference between static and dynamic QR codes, and which should I use for my posters? A static QR code permanently stores the encoded information. Once created, it can't be changed. This works well for unchanging information like a website URL or contact details. Dynamic QR codes, on the other hand, redirect to a URL that you can update anytime. This offers flexibility for time-sensitive promotions, tracking data, or if you anticipate needing to change the linked content without reprinting your posters.

How can I make sure my QR code posters are effective? Consider the placement and size of your QR code. Make sure it's easily visible and large enough to scan comfortably. Use a clear call to action that tells people what to expect when they scan, like "Scan for a 15% discount!" Integrate the QR code seamlessly into your poster's design, using colors and graphics that align with your brand. Finally, always test the code before printing to ensure it scans correctly on various devices.

What are some creative ways to use QR codes on posters beyond just linking to a website? Think outside the box! Use QR codes to offer exclusive content, run contests, gather customer feedback through surveys, provide Wi-Fi access, display restaurant menus, or even link to a virtual tour of your business. The possibilities are vast, and a little creativity can make your posters stand out.

What tools do I need to create and track QR codes for my posters? You'll need a QR code generator, preferably one that offers customization options, dynamic QR code capabilities, and analytics tracking. Popl's QR code generator is a great option, especially if you're already using their other business solutions. It provides the tools you need to create, design, and track your QR code campaigns effectively.