QR code (Quick Response) technology has been around for a decade. Brands use them for product promotion and labeling.

You don’t need to be an IT guru to create a QR code. You can use the Popl QR code generator to create one in under 3 minutes. Let’s first discuss the most common uses of QR code posters in the digital world.

11 Uses of QR Code Posters in the Digital World

QR code posters revolutionize how brands and organizations communicate with their audiences. They create an interactive experience that effectively conveys the intended message and makes the brand memorable. 

Users are more likely to remember brands they scanned a QR code for than conventional print posters they read. Here are eleven ways to use QR code posters to scale up your business and connect deeply with the target customers.

Product Promotions

The secret to product/service promotion campaign success is creating creative ads that spark engagement with prospects. 

Adding a QR code to your product or service promotion posters will help you achieve this goal. Link the code to a landing page or any other website page where they can learn more about the product and buy. 

Social Media Marketing

It’s estimated there are over 4.59 billion social media users globally.

Based on this statistic, it's not difficult to see why social media platforms like Facebook, Instagram, and Twitter are digital marketing powerhouses.

Boost your social media marketing campaigns by linking your QR code poster to a page containing links to your social media profiles. You could also create a unique QR code for each social media platform. 

This hack effectively increases social media followers, brand visibility, and awareness. Increased reach on social media will also boost your competitiveness and eventually boost the performance of your social media marketing campaigns. 

Sharing Contact Information

QR code poster will make sharing all your contact information easier and more convenient. With just one scan of the QR code, the customers will get all your contact details and see your logo. 

Link the QR code to your Popl’s digital business card to share more details about your business, such as physical address, email address, and phone number.

Promoting Events

A traditional paper event poster has a finite capacity for conveying information. Create an intuitive and responsive landing page containing all the valuable information about upcoming events. 

Anyone who scans the QR code poster will be redirected to the page to get more information about the event and book a reservation. 

Providing Instant WiFi Access

Manually typing the WiFi password is an unnecessary hassle you shouldn’t put your customers through when they visit your office or restaurant. 

Instantly share your business location WiFi password using a QR code poster. Customers will scan the code using their mobile phone cameras to connect to your network. 

Sharing Restaurant Menus

Having paper menus on your restaurant tables often makes the tables look cluttered. They also offer limited information about the food and drinks served.

Make your restaurant stand out by using a QR code to share your restaurant’s menu and other offers. For example, you can stick the QR code poster on the table as part of the decor or print it in brochures to give customers direct access to the lunch and dinner menus, saving resources and time.

You could also share the QR code in your social media marketing campaign and other online platforms to encourage your followers to visit your restaurant.

Promoting Limited-Time Offers

Creating a sense of urgency is one of the best ways of prompting customers to act on an advertisement. Dynamic QR codes will breathe life into your limited-time promotions by encouraging interested buyers to buy soon after they scan the QR code.

You can also update details, like the discount amount, or extend the offer by logging in to your Popl account and changing the details. 

If you create a new promo page, you can change the URL to redirect customers to the new page, eliminating the need to print a new QR code poster.

Movie Posters

If you work in the film production industry, QR code posters will help promote new films by creating interactive experiences. 

Print a QR code poster and strategically place it in high-traffic public places that the target audience frequents, such as cafes, malls, and theatres. 

Including stunning visuals around the QR code to capture their attention and encourage them to scan it. Ensure the link to the exclusive film teaser works to avoid any disappointment.

Use the analytics report to track the times the QR code is scanned. The additional information about the audience and scans will help you know which locations are most interested in the film and the best times of the day to promote the film.

Collecting Customer Feedback

You can use dynamic QR code or static QR codes to collect customer feedback. The code should redirect them to a section of your website where they can submit the feedback. You can also post it on your social media pages for more reviews.  

Online Fundraising

Make it easy for people to participate in the fundraising by creating a QR code and linking it to an online fundraising platform where they can register and donate. Such convenience saves time and increases the number of participants. Note the QR codes are mobile friendly and can be viewed on Android and iOS mobile phones.

App Downloads

It's estimated that the average American adult checks their phone 262 times daily and spends 2 hours and 54 minutes on average on their phone.

Boost your mobile marketing efforts by creating a QR code that directs customers to the app store. The code will make it easy for them to find and download the app.

6 Benefits of QR Codes for Businesses

To best answer whether QR code posters are practical, let’s dive in and look at six benefits.

Promotes Brand Awareness

Including a QR code in your posters will increase brand awareness by making them stand out. The code will also help showcase your services and products in an engaging and creative way.

The chances of a customer remembering a product or service they scan QR codes for are higher than a plain text poster. Link them to your social media accounts to get more followers and increase your reach.

Increases Engagement

QR codes are instant customer engagement boosters. The customers have to use their smartphones to scan the code. 

There is also an element of surprise as they don’t exactly know what they will find on the other side after scanning the code. Use both emotions to your advantage to generate more sales from your promotions.

Saves Space

Trying to include all the product information in a poster will make it look cluttered and unprofessional. Using a small font to accommodate all the essential details will compromise poster readability,

QR codes solve this challenge by redirecting the customers to a website page with all the information they need to make a purchase. It also saves space on the poster for other details, such as graphics and call-to-action.

Provides Insights

Popl tracks the number of times the QR code is scanned and how the customers interact with it. Such insights will give you more details about your target customers and enable you to fine-tune your marketing strategies and product/service proposition.

Improves User Experience

QR codes boost customer satisfaction and user experience by providing time-saving and seamless interactions.

For example, by scanning the QR code, you can redirect customers to your online store to learn more about the product and checkout. You can also use the code to offer exclusive offers to new and returning customers. 

Enhances Transparency

The more details customers know about a product, the more likely they will convert. This aspect is crucial to brands in the food and beverage industry. 

Use the QR code to provide more information about the ingredients, warning labels, and allergen information. Providing such information will help the customers make informed buying decisions and prove that your brand is transparent and cares about the customer's interests. 

How to Create a QR Code for Posters Using Popl?

Visit the Popl QR code generator to create a poster QR code. 

Copy-paste the destination website URL and click the “Generate” tab to create the QR code. The code can be downloaded in SVG, PDF, or PNG format.

You can also upgrade to Popl Pro to create dynamic QR codes and use AI to simplify the process. Customize the QR code to match your brand by changing its style, color and adding a logo.

Upgrade to monitor your QR code and access the analytics report. 

Final Thoughts

QR code posters are a game changer and will scale up your business by providing a convenient and easy way of sharing more information about your business, products, services, and promotions. The rule of thumb is to ensure the link associated with the code works and the details shared are correct.

Personalize QR codes posters by adding graphics to intrigue and encourage prospects to scan the code. Monitor the analytics report to identify areas of the product and marketing campaigns to tweak.