Why Smart Teams Enrich Leads Before CRM Import (Not After)

Why Smart Teams Enrich Leads Before CRM Import (Not After) Every sales and marketing leader knows the pain of sifting through incomplete, outdated, or irrelevant lead data after a major event. You ...

11 Business Card Scanner Apps for Efficient Contact Management in 2025

11 Business Card Scanner Apps for Efficient Contact Management in 2025 In-person meetings still drive the highest quality leads for sales and marketing teams, but the way we capture and manage thos...

Popl Becomes HubSpot App Partner with a Certified Integration

New York, NY – Today, Popl announced that it has built a certified integration for the HubSpot platform and has officially joined HubSpot’s App Partner Program. HubSpot, a leading customer relatio...

How to Justify an Investment in In-Person Marketing (IPM) to Your CEO or Executive Board

How to Justify an Investment in In-Person Marketing (IPM) to Your CEO or Executive Board In a world overrun by cold emails, AI-generated drip campaigns, and SEO saturation, the most valuable channe...

How Conference Lead Scanners Got Replaced by AI Apps in 2025

How Conference Lead Scanners Got Replaced by AI Apps in 2025 The way sales and marketing teams capture leads at conferences has changed dramatically. In 2025, the familiar sight of bulky badge scan...

Smart Lead Capture Systems: From First Touch To CRM Import

Smart Lead Capture Systems: From First Touch To CRM Import In today's competitive business landscape, the difference between winning and losing deals often comes down to how quickly and effectively...

The Field Sales Playbook: Converting Face-to-Face into Revenue

The Field Sales Playbook: Converting Face-to-Face into Revenue In today's increasingly digital world, face-to-face sales interactions remain a powerful revenue driver when executed effectively. As ...

IPM - The Missing Term for In-Person Lead Generation Outside of Conferences & Trade Shows

In-person marketing is changing fast. While trade shows and conferences still matter, the most valuable business connections often happen outside the expo hall—at community dinners, industry meetup...

7 AI-Powered Event Marketing Tactics for Explosive Lead Growth

7 AI-Powered Event Marketing Tactics for Explosive Lead Growth In today's competitive business landscape, event marketing has evolved beyond traditional methods. Forward-thinking companies are leve...

Pocket-Sized Power: How Mobile CRM Transforms Field Sales

Pocket-Sized Power: How Mobile CRM Transforms Field Sales Field sales has always been about agility, timing, and building real relationships. But in 2025, the difference between a missed opportunit...

IPM vs. Event Marketing vs. Field Marketing: What's the Difference?

IPM vs. Event Marketing vs. Field Marketing: What’s the Difference? In-person engagement is more valuable than ever. As digital fatigue sets in and inboxes overflow, face-to-face interactions remai...

In-Person Marketing vs. Field Marketing: What's the Difference in 2025?

In-Person Marketing vs. Field Marketing: What's the Difference in 2025? B2B marketing in 2025 is more complex and data-driven than ever. As organizations push for higher ROI from every interaction,...

The Future of Trade Show Lead Gen: How Interactive Digital Kiosks Are Transforming Exhibitor ROI

In the fast-paced world of trade shows and conferences, booth real estate is expensive and attention spans are short. Making every second and interaction count has become crucial for exhibitors see...

5 Ways AI-Powered Digital Business Cards Boost Sales Conversions

In today's competitive business landscape, sales teams are constantly searching for innovative tools to enhance their conversion rates and streamline their lead generation processes. AI-powered dig...

B2H, IPM & Popl: The Human-Centric Growth Model Every Modern GTM Team Needs to Understand

B2H, IPM & Popl: The Human-Centric Growth Model Every Modern GTM Team In-person marketing is having a resurgence. As automation and AI take over more of the sales and marketing process, the val...

B2H, IPM, GTM: Three Acronyms Marketers Need to Know in Today’s Post-COVID, AI-Inundated World

B2H, IPM, GTM: Three Acronyms Marketers Need to Know in Today's Post-COVID, AI-Inundated World In a world where inboxes overflow with automated messages, attention spans continue to shrink, and AI-...

Why In-Person Marketing (IPM) Is Hot Right Now—and Why Popl Is Perfectly Positioned to Lead It

Why In-Person Marketing (IPM) Is Hot Right Now—and Why Popl Is Perfect In a business world saturated with automated emails, AI-generated messages, and digital outreach, something unexpected is happ...

How Popl Continues to Win by Recognizing Cultural Shifts Before Everyone Else

How Popl Continues to Win by Recognizing Cultural Shifts Before Everyone Else In-person marketing is experiencing a resurgence. As inboxes overflow with AI-generated messages and digital outreach b...

IPM (In-Person Marketing) vs Event Marketing Explained

In today's competitive business landscape, understanding the distinction between In-Person Marketing (IPM) and traditional event marketing can be the difference between merely participating in indu...

What's the Difference Between IPM (In-Person Marketing) and Event Marketing?

What's the Difference Between IPM (In-Person Marketing) and Event Marketing? In the fast-evolving world of go-to-market strategies, two terms often get thrown around interchangeably: In-Person Mark...