Revenue Leakage - The Silent Killer of Event Marketing ROI

How Untapped Leads Drain Pipeline Potential Without a Clear IPM Strategy You just wrapped a major trade show. Hundreds of badges scanned. Dozens of high-value conversations. A packed booth. So why ...

What Is IPM (In-Person Marketing) Strategy?

A Modern Definition for Today’s Revenue Teams Event floors are crowded. Prospects are busy. Booths are buzzing. And somewhere in that high-stakes environment, your team is trying to create meaningf...

Renting Badge Scanners Is Risky. Renting Your Lead Gen Strategy Is Worse.

Why More Teams Are Bringing Lead Capture In-House At 9:13 a.m. on a Tuesday, my phone rang. It was a friend — an event marketer — calling from the RSA Conference in San Francisco, one of the larges...

Offline Lead Generation at Events? 5 Tools That Never Fail

Event marketing professionals know the frustration all too well: you’re at a bustling trade show, ready to capture valuable leads, when suddenly the Wi-Fi drops. Or perhaps you’re at a venue with n...

What Is a Badge Kit API? A Simple Answer for Non-Technical Marketers

What Is a Badge Kit API? A Simple Guide for Event Marketers Who Want Smarter Lead Capture You’ve paid thousands for your booth, your team is on the floor talking to great prospects — but you’re stu...

How to Create a Culture Shift with Your Sales Reps: From Paper Business Cards to Digital Connections

In the high-stakes world of B2B sales, every in-person interaction represents an opportunity that can make or break your pipeline. Yet many sales organizations remain anchored to outdated practices...

Why Your Sales Team's Digital Business Cards Aren't Working

Digital business cards have become a staple for sales teams aiming to modernize networking and lead capture. Yet, many organizations find their digital cards fall short of expectations. Despite the...

Smart Lead Capture Tools That Work Anywhere, Anytime

Most trade show leads never reach your CRM. Learn how Popl’s offline-ready, AI-powered lead capture platform helps sales teams convert more contacts into pipeline faster. 

Beyond Badge Scanning: AI-Powered Event Marketing That Fills CRMs

Event marketing is evolving fast; basic badge scanning won’t cut it anymore.Learn how AI-powered tools turn event contacts into qualified leads, real-time CRM updates, and sales-ready data.

Event Lead Capture That Works When WiFi Doesn't – Smart Tactics

WiFi issues shouldn’t kill your event ROI. Learn how Popl’s offline lead capture ensures every interaction is saved, synced, and sales-ready even without an internet connection.

Popl Secures 22 G2 Awards in Spring 2025 - Cementing Its Position as the Pioneer of In-Person Marketing Platforms

Popl wins 22 G2 Spring 2025 awards for digital business cards, lead capture, and CRM integration—proving it’s the leading platform for in-person marketing. Discover why top teams trust Popl.

Why Popl Launched a Podcast for In-Person Marketing Professionals

Discover the Popl Podcast - bite-sized episodes with real lead generation strategies from field marketers, event pros, and sales leaders to boost in-person marketing, event lead capture, and event ...

Digital Business Cards That Work Offline? Yes, They Exist

Popl offline sync uses secure on-device caching with AES-256 encryption, ensuring lead data is safely stored and automatically synced to your CRM when connectivity is restored. Learn how Popl digit...

Digital Business Cards That Convert: Winning Tactics for Sales Teams

Sales teams need more than paper cards to succeed at events. Learn how Popl digital business card and AI-powered event lead capture platform streamlines engagement, boosts conversions, and maximize...

Event Lead Generation Tactics That Actually Work in 2025

Effective event lead generation demands speed, personalization, and automation. Discover how Popl AI-powered platform helps sales teams capture, enrich, and convert online or offline leads at scale.

10 Ways Digital Business Cards Outperform Paper Cards for Lead Gen

In 2025, the best digital business card, Popl, is transforming event networking, boosting lead capture, enabling real-time CRM sync, and delivering the insights sales teams need to close deals faster.

Can a Digital Business Card App Really Boost In-Person Interactions at Events?

Popl is redefining event networking by turning every conversation into a qualified lead—combining AI-powered capture, instant CRM sync, and offline functionality to boost engagement, conversions, a...

Event Marketing Playbook: Turn Trade Shows into Sales Gold

Trade shows offer big opportunities, but only if you capture and convert leads effectively. Popl’s AI-powered platform transforms booth conversations into the pipeline, with real-time CRM sync, off...

Metal Business Cards: The Complete Guide

Learn how to make a bold statement with metal business cards, durable, customizable, and tech-integrated tools that elevate your brand, enhance networking, and leave an unforgettable impression in ...

The Ultimate Guide to Custom Business Cards

From premium print finishes to interactive digital profiles, this guide explores how custom business cards, both traditional and digital—can elevate your brand, enhance networking, and create lasti...