Expert Networking Advice For Realtors

Gerald Lombardo

Gerald Lombardo
July 29, 2022 6 min read

Real estate networking is an essential practice for any ambitious agent.The fact is that people's homes are often the biggest purchases they will ever make in their lifetime. And when it comes to such a large decision, buyers want to know they are dealing with someone they can trust. The best way to gain trust is through in-person interactions. This is where networking comes in. The best realtors are always great at in-person networking. For those new to real estate, here are some things to think about as you are learning how to network.

Realtor Networking Tip 1: Focus on Building Relationships

First, always remember that people buy from people they know and like. When you are networking, be sure to focus more on building relationships rather than selling a house. The key when it comes to building authentic relationships is  to be interested in others and let them know it. Listen more than you talk. Ask questions about their lives, their families, their jobs, etc. Find common ground so that you can connect on a deeper level. When people feel like you are truly interested in them, they will be more likely to want to do business with you.

It also helps to provide value in the form of local knowledge.  When you are getting to know someone, be sure to share your insights about the area. If you have any helpful tips or resources, pass them along! People will appreciate that you are looking out for their best interests and they will remember you when it comes time to buy or sell a property. Maybe you know some or the best "hole-in-the-wall" restaurants or  the best places to catch live music. Whatever it is, share your knowledge and be a resource for others.

Realtor Networking Tip 2: Join Local Organizations 

Another great way to network as a real estate agent is by getting involved in local organizations and attending events. This is a great way to meet new people who may be interested in buying or selling a property. It also helps you to get your name out there and build brand awareness. There are many different types of organizations you can join such as the Chamber of Commerce, Rotary Club, or Toastmasters. And when it comes to events, there are always things going on like fairs, festivals, and community gatherings. Get out there and mingle!

Some people are very civic-minded and love group events, while others  prefer one-on-one interactions. If you are more of a "people person", then focus on scheduling coffee meetings or lunch dates. This gives you a chance to really get to know someone and build a rapport. If you make an effort to meet with people regularly, they will start to see you as a trusted advisor and turn to you when they are ready to buy or sell.

Real Estate Networking Tip 3: Make the Most of Technology

In today's day and age, technology provides so many opportunities for networking. There are numerous online platforms realtors can use to connect with potential clients. Social media sites like LinkedIn, Facebook, and Twitter are great places to start. You can also join online forums and groups related to real estate. These are all great ways to connect with people who may be interested in buying or selling a property.

For realtors, though, in-person networking is far more important than online networking. So the best thing you can do is think about what in-person networking tools can set you apart from the competition.

The most valuable in-person networking tool is a digital business card.

Digital business cards can be exchanged via a physical card, or a Phone Tag, or you can use the Popl Wristband. The goal, though, is to have a quick and easy way to share your information with new connections and potential clients. Popl's digital business cards can be set up with all your personal information from phone number and email, to social media profiles, and personal or corporate website. Being able to pass not just a paper card but an complete online profile off to new connections will make you stand out in people's minds and make it that much more likely that you will be the realtor they reach out to when the time comes to buy.

Also, the Popl app makes it easy to manage potential leads. It's an in-person networking CRM that enables real estate professionals to dramatically improve their game.

Networking Tip 4: Go to Conferences and Events

If you want to take your real estate networking to the next level, then you should consider attending conferences and events. This is a great way to meet new people and learn about the latest trends in the industry. There are many different types of events you can attend such as trade shows, conventions, seminars, and workshops. And there are usually plenty of networking opportunities at these events. You can attend happy hours, meet-and-greet sessions, and luncheons. This is a great way to expand your network and grow your business.

Conferences and events can be a great way to network, but they can also be expensive. So you need to make sure you are getting the most out of these events. Make sure you are prepared before you go so that you can make the most of your time there. Bring your digital business card and be sure to dress professionally. And when you meet someone new, don't forget to follow up with them afterwards. Send them an email or connect with them on social media. This will help you stay in touch and build a relationship with them. Here are some more in-person networking secrets.

Networking Tip 5: Lean Into Your Hobbies

Your hobbies can actually be a great way to network. If you enjoy attending sporting events, for example, you can use this as an opportunity to meet new people. You can go to games and tailgates and strike up conversations with the people around you. Or if you like going to concerts or festivals, you can do the same thing. There are also many networking events that revolve around hobbies and interests. So if you enjoy golf, for example, you can attend a golf tournament or go to a country club. This is a great way to meet new people who share your interests. And it's also a great way to relax and have fun while networking.

Your hobbies can be a great way to network, but you need to be careful not to come across as pushy. When you meet someone new, don't immediately start talking about your business or trying to sell them something. Just strike up a conversation and get to know them first. If the opportunity arises, then you can mention what you do. But don't make it the focus of the conversation. You want to build relationships first and foremost. And that's what networking is all about.

Networking Tip 6: Connect with People through Your Pets

If you're a pet owner, then you can use your pets to help you network. Pets are a great conversation starter and they can help you meet new people. You can take your dog for a walk in the park or to the dog beach. Or you can go to the local animal shelter or pet store. This is a great way to meet new people and make connections. And it's also a great way to give back to the community.

When you're out with your pet, be sure to strike up conversations with the people you meet. And don't forget to exchange contact information so you can stay in touch. This is a great way to build relationships and expand your network.

Networking Tip 7: Join Your Local Chamber of Commerce

If you want to meet other business professionals in your area, then you should consider joining your local chamber of commerce. This is a great way to network and build relationships with other business owners. Chambers of commerce typically hold networking events and mixers that you can attend. And they also have many resources that you can take advantage of such as business directories and referral programs. So if you're looking to grow your business, then joining your local chamber of commerce is a great way to do it.

Realtor Networking Tip 8: Be Positive and Friendly

When you're networking, it's important to be positive and friendly. People are more likely to want to do business with someone who is pleasant and easy to talk to. So make sure you smile and make eye contact when you're talking to someone new. And be sure to ask them about themselves. People love talking about themselves, so this is a great way to get to know them and build a relationship.

Conclusion

No matter what industry you're in, networking is a critical part of your success. And these real estate networking tips will help you take your career to the next level. Remember, when you're thinking about how to network, it's all about building relationships. So focus on making connections and providing value. If you do that, you'll be well on your way to success.


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