Event Lead Capture Case Studies
Real results from in-person events
See how B2B go-to-market teams use Popl to turn trade shows and conferences into a measurable pipeline channel. Every story below shows sales and marketing teams capturing, qualifying, enriching, and syncing leads in real time, then tracking the revenue those events produce.
Gradial Case Study
How Gradial achieved 99% data coverage at its biggest event of the year
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Florence Case Study
How Florence influenced $8M in pipeline with Popl
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Plasmidsaurus Case Study
A story of scale: How Plasmidsaurus scanned 11K+ badges across 43 events in 1 year
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Our Own $4.4M Case Study
How our own sales team created $4.4M in qualified pipeline in just 3 months
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RapidSOS Case Study
How RapidSOS used Popl to capture 1,500+ qualified leads with a team of 60 people across 10 events
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Safeware Case Study
How Safeware used Popl to generate over $6M in qualified pipeline
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Element451 Case Study
How Element451 generated $750K in qualified pipeline with Popl Event Lead Capture and List Enrichment
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EisnerAmper Case Study
How EisnerAmper unlocked $400K in new opportunities with Popl
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Ivo AI Case Study
How Ivo, a leader in AI legal services, used Popl to drive their highest pipeline event of the year
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FrankCrum Case Study
How FrankCrum transformed their event marketing strategy with Popl
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Public Company Case Study
How this publicly traded, cash-back rewards company used Popl to capture 200+ leads at Expo West 2025
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Why teams choose Popl for event lead capture
Popl is the event lead capture platform trusted by more than 2.5 million professionals and over 90% of the Fortune 500. Teams use Popl to replace rented badge scanners and manual data entry with one AI-powered app that works at any event, enriches every lead with verified contact and company data, and syncs to Salesforce, HubSpot, Marketo, and more. Popl is SOC 2 Type 2 compliant and built for the way B2B revenue teams actually work at trade shows and conferences.
Ready to turn your next event into your best pipeline source?