How FrankCrum transformed their
event marketing strategy with Popl
A case study on how FrankCrum streamlined their lead capture process and helped bridge the gap between sales and marketing
About the customer
FrankCrum offers outsourced HR, payroll and payroll administration, employee benefits and benefits administration, 401(k), workers compensation and HR Solutions. FrankCrum's comprehensive package of employer solutions allows business owners and managers to keep their focus on business growth and success.
Industry
Professional Employer Organization (PEO)
Recent Event
Build Expo Dallas 2025
FrankCrum’s marketing team turned to Popl after realizing their event lead capture process was stuck in the past—relying on paper business cards and purchased attendee lists. Seeking a modern, seamless solution that integrated with their CRM, they discovered Popl on LinkedIn. Its sleek mobile app, AI badge scanner, and native HubSpot integration stood out immediately. The team quickly adopted the platform to digitize and streamline their lead capture process at trade shows and events.
Since implementing Popl, the results have been transformative. The tool has bridged the gap between sales and marketing, delivering real-time lead syncing, intuitive user experiences, and a professional on-site presence. Even the transition from manual methods was smooth, thanks to Popl’s simplicity and standout customer support—highlighted by a responsive call support experience on the floor during a live event. (shoutout to our support rep Barbie!)
Bridging the gap between marketing
and sales teams
Popl's impact by the numbers:
- 100+ qualified leads captured across various events
- 3x ROI on conference spend, supported by universal lead capture
- 3.2 hours saved across by eliminating manual data entry
- 45 qualified leads captured at Build Expo Dallas
- 20 seconds – average time from badge scan to synced to CRM
- 191 digital business card views from just one event
- Streamlined follow-up via automatic HubSpot integration
- Less than 1 Month full team set-up and training
"Popl has transformed our event marketing game. We’re capturing more data than ever before, seamlessly syncing it into HubSpot, and tracking ROI from shows."
- Kati McCabe, Demand Generation Marketing Manager at FrankCrum
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