In-person marketing is back—and it’s bigger than ever. From packed trade show floors to high-energy field activations, face-to-face connections are more valuable than ever in today’s sales and marketing landscape. And yet… there’s been a serious gap in support for the professionals making those moments happen.
That’s why Popl launched a podcast.
Not to talk about ourselves, but to create a platform for the voices, strategies, and best practices that are transforming in-person marketing as we know it.
🎧 Explore the full series on YouTube:
🔗 Popl Podcast Playlist
What Is the Popl Podcast?
The Popl Podcast is a bite-sized, insight-packed video series that brings together B2B field marketers, event strategists, sales leaders, and GTM professionals to talk about what really works when you're face-to-face with your next customer.
Each episode focuses on a different angle of in-person lead generation, event execution, or field marketing strategy, with practical takeaways and candid conversations.
Whether you’re new to conference planning or a seasoned revenue ops leader, this podcast helps you level up.
Why We Created the Popl Podcast
1. There’s No Playbook for In-Person Marketing (Yet)
While digital marketers have entire ecosystems of lead generation tools and communities, think HubSpot Academy, SEO Slack groups, and revenue podcasts galore, in-person marketers have been flying solo.
Popl wanted to change that.
By creating a place where real professionals could share real strategies, we’re helping build the resource hub this space has been missing.
2. Community-Led Learning Is the Future
We're not here to lecture. We're here to learn out loud—together.
The podcast is designed to spark conversations among field marketers, event planners, and sales enablement leaders. By putting the spotlight on what works in the field (and what doesn’t), we’re starting a dialogue that turns scattered insights into shared intelligence.
3. Event ROI Shouldn’t Be a Mystery
One of the most common pain points we hear:
“We don’t know if our events are working.”
The Popl Podcast shares tactical ways to measure ROI, accelerate lead capture, and track conversions from in-person events—so you can turn handshakes into a high-converting pipeline.
Topics We Cover
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Lead capture best practices at events and conferences
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Real stories from top-performing field teams
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Optimizing "speed to lead" workflows
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Building alignment between sales and marketing at events
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Event tech stacks: what to keep, what to ditch
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How to empower your team with digital business cards
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Metrics that actually matter for event ROI
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The future of in-person marketing platforms
🎥 Most episodes run under 20 minutes. Easy to watch. Packed with value.
Who Should Tune In?
This podcast is built for:
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Event Marketers who manage booths, activations, and experiences
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Field Marketing Leaders aiming to scale operations
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Sales Enablement Teams supporting reps on the floor
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Revenue Operations Pros focused on attribution and data
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CMOs and VPs of Marketing shaping GTM strategy
If your job involves real-world conversations that lead to real revenue, this is your podcast.
What Makes This Podcast Different?
✅ Short, high-impact episodes
✅ Insights from real professionals—not theory
✅ Built by a company (Popl) that uses its own tools in the field
✅ Focused 100% on in-person marketing, not digital fluff
And most importantly: it’s not just for Popl customers. It’s for the whole industry.
Because we believe the future of field marketing is shared.
Watch Now: Popl Podcast on YouTube
Ready to start making smarter, faster, more measurable moves at your next event?
🎧 Subscribe to the Popl Podcast and catch up on all episodes here:
👉 Watch Now
Let’s rethink what’s possible with in-person marketing—one episode at a time.
