2023 is set to be one of the biggest in-person networking years ever. For entrepreneurs this is great news. More networking events means more interactions, more connections, more opportunities and, of course, more synergy.
But things have changed (some would say dramatically) since COVID-related restrictions turned the networking world upside-down. So what should you expect? How is networking going to be different in 2023 than it has been in the past? And what do you need to know to succeed?
Popl is here to help with 5 key trends that will keep you current and ready to network in 2023.
Paper business cards will lose (more) value
Most paper business cards end up in the trash. This is true both experientially and it's backed by research showing that professionals have to hand out around 2,000 paper business cards if they expect any tangible results...That's a lot of paper, and a lot of wasted time.
Thankfully, it's very simple to get ahead of this trend.
How? Use a digital business card. Specifically, Popl.
Popl digital business cards are more effective than paper business cards, plus they're more continent, better for the environment - oh, and they're just flat-out cool. There's nothing like tapping the back of someone's phone and instantly they see your name, face, and credentials.
Hybrid work environments
As the past few years' restrictions have minimized in-person networking, virtual meetings became the only game in town. This is only natural. And yes, virtual meetings have their merits - they're convenient, and save time / money relating to travel.
BUT, surveys show that nearly 70% of people feel there's something "missing" when meetings (and the relationships they have with coworkers) are exclusively online.
The future of networking, meetings, and work sits at the intersection of digital and physical. Meet someone in-person, and then follow up with them online. Or connect with someone online, and then meet them in person. These hybrid type approaches to work and collaboration will lead the way in 2023.
The return of business travel
Studies show that good-ole-fashion business travel isn't going anywhere. In some industries, traveling to meetings and conferences can create a $12.50 return for every dollar spent.
In 2023, forward-thinking companies will embrace travel and other sales-related expenses because they'll understand the value of in-person.
People enjoy meeting face-to-face
84% of people state they enjoy the opportunity for face-to-face interactions with coworkers, partners, and clients. In-person interactions tend to have a significant positive impact on productivity and workplace culture.
Companies that want to foster healthy cultures that create valuable customer relationships will embrace the in-person aspects of their businesses.
Networking opportunities are everywhere
Networking opportunities are everywhere, from gyms and planes to bars and restaurants. In fact, 38% of professionals say that restaurants and bars offer the best networking opportunities. 2023 will be the year of casual, everyday networking...Just remember to have your digital business card.
Want more networking tips?
- How to networking | An introduction to networking
- How to act at networking events
- Creative networking tips that really work