Creative Director is a trendy position that draws a lot of interest. But what is a Creative Director? What's the reality of the position, and what's the path to becoming one?
What is a Creative Director?
A Creative Director is somewhere in-between advertising, marketing, product development, product design, and sales. It's the epitome of an interdisciplinary position that borrows skills from multiple disciplines.
More simply, a Creative Director oversees a brand's creative projects and supervises its creative team. They are responsible for ensuring that all creative projects are on-brand, within budget, and meet deadlines.
Creative Directors also provide creative vision and direction to ensure the final product meets desired customer needs.
Typically, Creative Directors are the ones who craft a visual language for any project they take on. They set budgets, timelines, and client relationships so that everything runs smoothly from start to finish with an overall cohesive look throughout all media channels involved in advertising, marketing, etc.
What does a Creative Director do?
- Creative Directors choose right designs, graphics, photographs, or aesthetics for each project and turn ideas, concepts, and messages into meaningful visuals.
- Creative Directors meet with clients and the marketing department while managing budgets for projects.
- Creative Directors present work to clients well while effectively communicating requirements with the creative department.
- Creative Directors manage, lead and motivate in-house teams while ensuring the perfect work environment to cultivate creativity.
Creative Directors are creative problem solvers, first and foremost. They must be creative in their thinking, creative in how they approach tasks and creative when it comes to pushing the boundaries of what is possible for a project.
Creative Directors spearhead advertising and marketing campaigns by working with clients to develop strategies that coincide with their goals. They also manage big projects like product branding, packaging, messaging, advertising, marketing research, and design. This includes all the steps from from concept through execution. Being a Creative Director will mean all the cool, fun stuff you've probably pictured as well as more casual tasks like creating timelines and budgets as well as deciding on the necessary resources such as design software or photography equipment needed for the projects.
In some companies (Apple, Vouge, many fashion brands) Creative Directors take on additional roles such as public speaking, networking, and researching industry trends to stay up-to-date with developments in advertising and marketing .
How to be a Creative Director?
The first step to becoming a Creative Director is simply setting your intention. If you want to be a Creative Director and it's something that interests you and something you believe you can find fulfillment in, then it's something you can and will achieve. Accept that at a very deep level - have confidence in it and then patiently take steps toward your goal. You will get there.
Here are some steps to consider along the way.
Get your degree
In most case a college degree is a great asset if you're looking to land a high-level role like Creative Director. Most creative directors have a bachelor's or master's degree in creative fields such as graphic design, marketing, advertising, or digital media.
Once you've got your degree under your belt, it's time to start gaining professional experience. Start by interning with creative agencies and companies before taking on full-time jobs. This will give you an idea of what it takes to be successful in the creative industry and provide you with valuable knowledge about how things work behind the scenes.
Networking is key when trying to gain more job opportunities. Reach out to contacts and professionals who are already established in their creative roles – they can help answer questions, provide insight into the creative world, and even open doors for you to new creative positions.
Creative Directors are creative problem solvers and creative thinkers, so it's important to stay up-to-date on industry trends and remain creative in your thinking and approach. This will also help you stand out from the crowd when applying for jobs and ensure your skillset is as competitive as possible.
Skills to be a Creative Director
Creative Directors need to be creative thinkers and creative problem solvers. They must also have a good eye for detail, excellent communication skills, the ability to manage teams effectively, and an understanding of how creative processes work and how creative tasks can be completed efficiently. Additionally, Creative Directors should have knowledge on the latest trends in design, advertising, marketing etc.
With all this said, the main quality of any great Creative Director is that they are CREATIVE. In other words, brining your own unique style, taste, and sensibilities to the role of Creative Director is more important than trying to match your skills to those of other Creative Directors.
Reading list aspiring Creative Directors:
- Designing Brand Identity: An essential guide for the entire creative team, by Alina Wheeler
- Creative Strategy and the Business of Design, by Douglas Davis
- The Elements of Graphic Design, by Alex W. White
- Creative Strategy and the Business of Design, by Douglas Davis
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, by Marty Neumeier
- Behind the Stories: Content Marketing for Creative Professionals, by Jane Genova
- The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know ,by Robert Solomon
- creativeINC.: The Guide to Starting Your Own creative Agency, by Joy Deangdeelert Cho.
Looking for inspiration? Check out some of these famous Creative Directors who have succeed by envisioning how their designs could be used in the real world
Famous Creative Directors
- Jonathan Ive: Chief Design Officer of Apple
- Anna Wintour: Editor-in-Chief of Vogue
- Lee Clow: Ad creative director at TBWA/Media Arts Lab
- Mark Tutssel: Global creative director at Leo Burnett
- Ty Montague: Co chief creative officer at J. Walter Thompson Company
- Kate Stanners: Worldwide creative director for Saatchi & Saatchi
- Dan Wieden : Founder and creative chairman of Wieden+Kennedy
- Steven Heller: Senior art director at The New York Times Book Review.
- John Hegarty, creative director and founder of BBH
- Paul Rand: graphic designer, creative director, and one of the pioneers of visual identity design
- Paula Scher: creative director of Pentagram and a graphic designer renowned for her iconic identities
- Neville Brody: creative director at Research Studios and former creative director for The Face magazine
- Alan Fletcher: creative director at Pentagram and one of Britain’s most influential graphic designers.
How to be a Creative Director | Conclusion
By taking steps in the right direction and having a creative, driven mindset, you can become a Creative Director in no time! There is nothing stopping your success. Good luck on the journey to becoming a Creative Director!
Popl career guides