Gerald Lombardo
February 25, 2023
5 min read 2 Comments
QR codes are an incredibly effective way for businesses to interact and share information with customers.
QR codes are fast, convenient, and easy to use. If you’re a business owner looking for easy-to-implement ways to upgrade your customer’s experience, try Popl’s free QR code generator to create a custom QR code.
A QR code, or Quick Response code, is a two-dimensional barcode that consists of black and white squares arranged in a square grid. QR codes are designed to be scanned quickly and easily using a smartphone camera, and they can contain a variety of information, such as website URLs, product information, contact details, and more.
When a QR code is scanned using a smartphone, the device's camera captures the code, and specialized software or an app interprets the information contained within it. This information can then be used for a variety of purposes, such as linking to a website, adding a new contact to your address book, or making a payment.
QR codes are often used in marketing and advertising campaigns to provide consumers with easy access to information about products or services, but they can also be used in a variety of other contexts, such as event tickets, airplane boarding passes, and more.
QR codes first originated in 1994 by a Japanese company called Denso Wave. Initially, they were mainly used in the automotive industry for tracking inventory and parts. However, it wasn't until the widespread adoption of smartphones with built-in cameras and scanning apps that QR codes began to gain popularity as a means of easily accessing information.
The popularity of QR codes really began to take off in the early 2010s, as smartphones became increasingly common and more people began to use them to access information on the go. Around this time, businesses and marketers also began to recognize the potential of QR codes for advertising and marketing purposes, as they provided a quick and easy way to direct users to websites, product information, and more.
Since then, QR codes have continued to grow in popularity and are now used in a wide range of applications, from event tickets to mobile payments to contact tracing during the COVID-19 pandemic. The use of QR codes has also been boosted by the rise of mobile payment systems like Alipay and WeChat Pay in China, which rely heavily on QR codes for transactions.
While it's difficult to determine exactly how many businesses use QR codes, it's clear that they have become an increasingly important tool for businesses looking to provide customers with easy access to information, promotions, and transactions.
According to a report by Juniper Research, the number of QR code coupons redeemed via mobile devices is expected to reach 5.3 billion by 2022, up from 1.3 billion in 2017. This suggests that the use of QR codes in marketing and advertising is on the rise, as more businesses look to provide customers with easy access to information and promotional offers.
QR codes are also commonly used in mobile payments, particularly in China, where they are a key component of mobile payment systems like Alipay and WeChat Pay. According to a report by eMarketer, nearly 81% of smartphone users in China made a mobile payment using QR codes in 2020, highlighting the widespread adoption of this technology in the region.
Businesses can benefit from using QR codes in a variety of ways. Here are some reasons why businesses should consider using QR codes:
Here are ten creative ways that entrepreneurs can use QR codes to help grow their business:
Â
March 24, 2023
1
by Gerald Lombardo March 29, 2023 3 min read
by Gerald Lombardo March 28, 2023 3 min read
by Gerald Lombardo March 28, 2023 3 min read
We will send you a notification as soon as this product is available again.
We don't share your email with anybody
tsSLAueP
March 24, 2023
1