Interested in personal marketing tips? Popl is here to help! Successful networking has a lot to do with how you market yourself. This is true whether you’re talking about in-person or online marketing. And, as every in-person marketer can tell you, online identity will always play a significant role in your networking success. What is personal marketing all about and what steps can professionals take to put their best foot forward?
Here are the top ten personal marketing tips for successful networking:
Use the Right In-Person Marketing Tools
Aside from social media, you'll also want to have the right tools for in-person marketing so that you're covered when potentially valuable situations come up or if and when you're doing real world networking events or conferences.
The best in-personal marketing tool is digital business card like Popl. Using Popl will not only enable you to quickly exchange contact information with potential leads, partners, recruiters and collaborators, but will also make follow-ups easy and will add legitimacy to every interaction you have.
Another thing to consider - especially if you’re in real estate - is direct mail. Self-promotion is an old art and sometimes that means "old" marketing methods still work. Direct mail can be very effective in certain industries.
Develop a Personal Marketing Plan
The first step in successful personal marketing is to have a plan. A personal marketing plan or marketing strategy will help you achieve goals like landing a new job, working toward a long-term career goal, or articulating your ideas or future plans to your boss.
Your personal marketing plan should include:
- Your target audience (e.g., potential employers, clients, or business contacts)
- What you want to achieve (e.g., a new job, more clients, or recognition as an expert in your field)
- How you will achieve your goals (e.g., through online networking, attending events, or speaking at conferences)
- What resources you need (e.g., time, money, or help from others)
- There are personal marketing plan examples and templates available online.
Create a Professional Online Presence
Creating and maintaining a professional online presence is essential for career success. It’s also an important part of digital marketing your own individual marketing strategy This means having a well-written resume and profile on LinkedIn, as well as being active on other social media platforms like Twitter and Facebook.
Here's how to leverage social media for personal marketing:
- Use LinkedIn to connect with potential employers, clients, or business contacts.
- Use Twitter to share your ideas and connect with others in your field.
- Use Facebook to stay in touch with friends, family, and acquaintances.
- Have a good professional profile picture.
- Read more on online networking.
There are also niche networking and personal marketing sites that you should consider making a profile on as well...Which leads to our second personal marketing tip.
Market Yourself to a Niche Audience
Don’t try to be everything to everyone. When you market yourself to a specific audience or group of people, you’ll be more likely to make lasting connections. And, as a result, you’ll have an easier time achieving your personal marketing goals.
Some examples of niche audiences include:
- Job seekers in a certain industry
- Small business owners
- Stay-at-home moms
Wondering how to find the right niche audience? Start by identifying the groups of people you’d like to connect with and then look for events, online communities, or other resources that cater to those audiences. Niche audience focus can be very specific and, in fact, the more specific the better. For instance, don’t just say “people interested in real estate” say, “Millennials interested in mid-priced real estate in New York.” The more focused your target, the more likely you’ll be to hit your mark.
Develop and Promote Your Personal Brand
Your personal brand is what makes you unique and sets you apart from the competition. It’s how people perceive you and it includes things like your values, strengths, weaknesses, and passions.
To develop your personal brand, start by creating a list of adjectives that describe you. Then, ask yourself how you want to be known and what you want to be known for. Once you have a clear understanding of your personal brand, the next step is to start promoting it.
Some ways to promote your personal brand include:
- Writing articles or blog posts
- Speaking at events or conferences
- Networking online and offline
Personal Marketing Tips: Be an Active Listener
When networking, it’s important to remember that it’s not all about you. In order to build strong relationships, you need to be an active listener and show a genuine interest in others. This means asking questions and being interested in what they do, their goals and challenges, etc.
Here are some great personal marketing tips to consider when working on active listening.
- Pay attention: Give the person your undivided attention and make sure to keep distractions to a minimum.
- Show that you’re listening: Nod, smile, and make eye contact.
- Follow up: After the conversation, follow up with an email or LinkedIn message. This shows that you were paying attention and care about what they do.
- Being an active listener is key whether you’re on the job search or if your the CEO listening to one of your subordinates.
- Read more on how to network.
Be Inclusive and Kind
Inclusivity and kindness are important parts of any marketing efforts. These are qualities that matter not only in your personal life, but also professionally. When networking, you’ll come across all kinds of people from different backgrounds and with different personalities. by being inclusive and kind, you’ll make everyone feel welcome and comfortable, which will make networking a more enjoyable experience for everyone involved.
Here are some things to keep in mind when trying to be more inclusive and kind:
- Don’t make assumptions: Get to know people before making any assumptions about them.
- Be open-minded: Be open to new ideas and perspectives.
- Respect others: Show respect for others, even if you don’t agree with them.
Consider Speaking Events or Making a Marketing Podcast
If you’re looking for ways to get your name out there, speaking at events or starting a marketing podcast are two great options. Not only will this help you build your personal brand, but it will also give you the opportunity to connect with new people and potentially land some new clients.
When it comes to speaking events, there are usually two options: paid and free. Free events are a great way to get started because they tend to be less competitive and more relaxed. Paid events, on the other hand, can be a great way to make some extra money while also networking and building your personal brand.
As for podcasts, they’re a fantastic way to reach a wider audience and connect with people from all over the world. Plus, they’re relatively easy and inexpensive to produce. If you’re thinking about starting a marketing podcast, optimize your topics around a specific niche and go from there.
Create Your Own Blog or Website
When it comes to personal marketing tips, you want to take your personal brand to the next level, creating your own blog or website is a great way to do it. This will give you complete control over your personal brand and how people perceive you. Plus, it’s a great way to connect with new people and build relationships.
When creating your blog or website, there are a few things to keep in mind:
- Choose a catchy name: The name of your blog or website should be reflective of your personal brand.
- Use high-quality images: The visuals on your site should be professional and high quality.
- Write compelling content: The content on your site should be well written and engaging.
Personal blogs are a great way to form partnerships, meet potential clients, land new customers, and more.
Personal Marketing Tips: Provide Value
Maybe the most important rule when it comes to personal marketing is to develop a valuable skill, and then to offer that skill to professionally help others. You likely won’t get too far by simply trying to take, take, and take some more without ever giving anything back. If you want to be successful in networking—and in life—it’s important to focus on providing value.
One way to do this is by becoming an expert in a certain area and then offering your services to others. For example, if you’re a great writer, you can offer your writing services to businesses or individuals who need help with their marketing materials. Or, if you’re good at social media, you can offer your services as a social media consultant.
Another way to provide value is by sharing your knowledge and expertise with others. Sharing information can be done by starting a blog, writing articles, or giving presentations. By sharing your knowledge, you’ll not only be helping others, but you’ll also be positioning yourself as an expert self-marketing person.
Personal Marketing Tips - Conclusion
There you have it—a few personal marketing tips to help you build your brand and successfully network with others. Remember, personal marketing is all about creating value and establishing relationships. So, focus on providing value and making connections, both online and offline. If you do that, you’ll be well on your way to success.
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