What is a Digital Business Card and How Does It Work?

Digital business cards like Popl are what everyone is using these days, and for good reason: they're fast, convenient, and better for the environment! If you've been hearing all about them but still find yourself Googling “what is a digital business card?" or "how do digital business cards work?", then you’ve come to the right place, because we’ve got all the answers.

What is a Digital Business Card?

A digital business card isn't just an electronic version of a physical business card. They are much more flexible, allowing for instant updates, and can hold all sorts of information like files, embedded videos, photo galleries and more—-on top of your contact info.

So if you're looking for a way to really stand out and make a lasting impression, a digital business card is the way to go, moreover if you have just learned on how to create your online store!

How Do Digital Business Cards Work?

Different digital business card apps have different features, but they all share the fundamental premise of creating and sharing digital cards on the move.

Popl, for instance, is powered by Near Field Communication (NFC) and QR code technologies. NFC is what makes it possible for smartphones to communicate securely with other devices nearby. To share your digital card with someone, all you need to do is tap your Popl on the back of their phone.

You will hear a tone once the connection is made successfully, signaling that your digital card was sent to their device.

Sharing your digital card is hassle-free and can be done with anyone, regardless of whether they have the Popl app installed or not. You can also send your digital card using a QR code or through a link sent via text, email, or SMS marketing platforms. It makes sharing convenient especially if you are using a business VoIP service for your customer support.

Popl's seamless NFC technology is what makes sharing digital cards so easy and convenient. As long as your recipient has a smartphone with NFC, they'll be able to view and use your digital card right away.

[Read more: NFC Business Card: What Is It And How Do You Make One?]

Let's take a closer look at three of the most enticing features of digital business cards:

Eco-friendly

Digital business cards are eco-friendly because they're simply electronic files, meaning there's no need for paper or ink to be used. Paper waste is a serious issue as it accounts for 25% of landfill waste and 33% of municipal waste. By using digital business cards, you can help do your part in saving the environment.

If lowering your carbon footprint is something you're passionate about, using digital business cards is a great way to do so while still being able to share and exchange information on the go. 

Captures leads efficiently

Whether you're at home, work, or out and about, as long as you have your smartphone or tablet handy, you'll be able to view and share your digital card with anyone. This makes it easy to capture leads and track what's happening with them throughout the sales process. 

Adding a open source CRM system can further enhance this process by organizing your leads in a central database. It allows you to automate follow-ups, ensure no lead is overlooked, and analyze data to optimize your marketing efforts.

A convenient solution, especially as a digital marketing agency owner assisting businesses in scaling up. Sharing leads with your team is also a breeze with digital business cards. The Popl Teams platform, for instance, allows you to collect leads from others on your team and then share them easily with everyone within your company.

Out-of-the-box integration with CRM systems

Some digital business card apps come with integration with CRM (Customer Relationship Management), making it easy to get started with a digital transformation. If you're already using a CRM system, be sure to check and see if the digital business card app you're interested in has compatibility.

If you go with Popl Pro, for example, you'll have CRM integration out of the box, so you can start managing your leads right away. Popl offers more than 4,000 integrations with popular systems, including Zapier, Salesforce, and Hubspot! 

Getting leads is one thing, making sure they convert and you invoice them properly is whole different ball game. No need to worry though, if you need help creating invoices for your business, check out this professional invoicing template. 

Creating Your Own Digital Business Cards

The exact process of creating your digital business cards will vary depending on the app you choose, but the basics will always be similar.  Note you don't need to use a graphic design software to customize it - everything is on the template to help you out. 

For Popl users, the steps are as follows:

Begin by downloading the Popl application and creating an account. Input all the information you would like to include on your digital card. Aside from the basics like your name, job title, and contact information, you can also add photos, social media links, and other relevant details.

You can stick to an available design template or you can create your own design to match your companies portfolio. Once you're finished, preview your card and make any necessary changes. If everything looks good, hit "save."

Your digital business card is now ready to share!

Digital business cards are the future of networking and exchanging information. Not only are they more convenient and environmentally friendly than paper cards, but they also offer a host of features that make them well-suited for businesses of all sizes, such as CRM integrations.

If you're looking for a digital business card app that's simple to use, comes with tons of features, and is made with your security in mind, look no further than Popl!

Popl is locked in to be a leader in the digital card market. We have a wide range of products and offer customization options designed to fit all your business needs and ensure your digital card represents you and your brand to the fullest!