How Safeware used Popl to generate
over $6M in qualified pipeline

How Safeware used Popl to generate over $6M in qualified pipeline

A case study on how Popl became Safeware’s mission critical badge and business card scanning solution

$6M+
in qualified pipeline scanned via Popl
900+
qualified leads collected in just 3 months
25+
successfully completed event campaigns
24
hours of manual data entry saved across the team

About the customer

Safeware is a leading provider of safety and emergency response solutions in the U.S., trusted by government agencies, first responders, educational institutions, and Fortune 500 companies. Since 1979, Safeware has specialized in delivering critical equipment and services across industries such as public safety, healthcare, and industrial operations.

With expertise spanning protective gear, hazard detection, and emergency management, Safeware also offers training, maintenance, and technical services to ensure organizations are always prepared to protect people and communities.


Industry
Safety Equipment, Emergency Response

Recent Event
NIGP 2025

What first prompted your team to set up Popl?
"I was searching for an application that could support business card scanning at tradeshows and be easily adopted by my entire sales team. We were thrilled to discover that Popl not only scans business cards but also captures tradeshow badges, even when a lead retrieval system isn’t available. After running a few tests, it was clear that Popl was the perfect fit for our team and our goals."

How has your experience been so far?
"When I approached the team with the Popl app, there was some hesitation due to poor experiences with older applications. However, once they downloaded it and saw how easy it was to capture accurate information, they were all in. It has truly been a game changer at our tradeshows, making it almost effortless to connect with new leads in real time. We've also set up instant email replies that trigger as soon as we scan a lead. This helps keep us in our customers mind, even after they leave our tradeshow booth."

A short quote about Popl overall:
"Popl is hands down the best tradeshow tool we have used to date. It keeps our sales team top-of-mind with customers while simultaneously equipping our marketing team with valuable data for future campaigns. The impact on our team has truly been a game changer."

$6M+ in pipeline generated so far

Popl's impact by the numbers:

- $6M+ in qualified pipeline generated
- 900+
qualified leads captured across various events
- 100% adoption across the entire sales & event team
- 24+ hours saved across team by eliminating manual data entry
- 25 Popl event campaigns set up so far
- 9 seconds – average time from badge scan to Salesforce
- Streamlined follow-up via automatic Salesforce integration
- Pipedrive & Salesforce both integrated for seamless lead management

Jason Stallings - Safeware

"Popl is hands down the best tradeshow tool we have used to date. It keeps our sales team top-of-mind with customers while simultaneously equipping our marketing team with valuable enriched data for future campaigns. The impact on our team has truly been a game changer."

Jason Stallings

- Director of Marketing, Safeware

Make in-person marketing your best growth channel, with Popl