How Ivo, a leader in AI legal services, used Popl to drive their highest pipeline event of the year
How Ivo AI, a leader in AI legal services, used Popl to drive their highest pipeline event of the year
A case study on how Ivo AI used Popl to turn CLOC 2025 into their highest ROI event - with no attendee list.
196
new qualified leads captured with Popl
Best ROI
CLOC became Ivo's best ROI of all 2025 events
6.5 hours
of manual data entry saved team wide
5s
Average time from badge scan to Salesforce
Customer conversation
Ivo AI is an AI-powered contract review platform designed to help legal and business teams accelerate contract closure and streamline workflows.It leverages AI to automate tasks like reviewing, redlining, and identifying potential issues in contracts, adapting to a company's specific legal language and guidelines
Industry
Legal services, AI native
Recent Event
CLOC 2025
What first prompted your team to set up Popl?
"We were looking for a fast, non-invasive way to track lead retrievals onsite at events. Popl offered a streamlined solution that also made post-event follow-up simple and efficient."
How has your experience been so far?
"We've really enjoyed using Popl—it’s a tech-forward, seamless way to engage with prospects. It’s also helped us hold our AEs more accountable while making it easier for them to follow up quickly and effectively."
What is Popl's effect on your event ROI?
"CLOC was our highest-performing event of the year, and since we don’t receive attendee lists from them, every single follow-up came directly through Popl. It became our sole source of lead capture at the event and played a key role in generating significant net new pipeline, giving us our highest event pipeline this year and number of leads captured at 196."
Using Popl to turn every event into maximum ROI
Popl's impact by the numbers:
- Most pipeline generated of all events in 2025 because of Popl's AI lead capture
- 196 qualified leads captured at CLOC 2025
- 600 leads captured over the past 3 months
- 11+ hours saved across team by eliminating manual data entry
- 5 seconds – average time from badge scan to synced to Salesforce
- 12 event campaigns successfully completed
- Streamlined follow-up via Popl's native Salesforce integration
"CLOC was our highest-performing event of the year, and since we don’t receive attendee lists from them, every single follow-up came directly through Popl. It became our sole source of lead capture at the event and played a key role in generating significant net new pipeline, giving us our highest event pipeline this year and number of leads captured at 196."
Sarah Sathre
- Events Marketing Manager, Ivo AI
