Sales-driven industries like real estate are built on networking. No wonder successful realtors are almost always well-connected, high-level networkers.
The crux here is that high-level networking skills depend on calmness and flexibility, but they attract the opposite - meaning that the better you are at networking, the bigger your network become, and the bigger your network, the harder it becomes to manage. This is where things can start to go wrong. As soon as networking becomes hard, as soon as it goes from fun and natural to burdensome and artificial, the games over - and you've lost.
In other words, if you're a realtor and you are stressed out or nervous - how do you think you'll perform networking-wise? Will it be your highest potential?
The game is full of ebbs and flows—the good, the bad, and everything in between. With all that was going on around me, I had to figure out how to steel my mind and keep calm and centered.~ Kobe Bryant
BUT, asks the pessimistic realtor,how do I stay calm when I have to shake fifty new hands, meet fifty new eyes, and "dance" for countless new people on a regular basis?
The (very straightforward) answer?
You optimize, automate, and make simple the "tedious" aspects of networking so you can appreciate the fun ones - the ones where you excel. In doing so, you'll empower yourself by strengthening your strengths.
Fine, says the pessimistic realtor,but how about weaknesses? What if those "tedious" aspects of networking are, in fact, essential. For instance, keeping track of new connections, organizing contact info, following up on quick conversations, and the like. These things can't simply be ignored!
Well, in this case, the objection above has merit. It's true that you can't just disregard the parts of networking you don't enjoy so you can go around smiling and shaking hands all-the-time. If you did, you may be well liked - but you wouldn't be a successful realtor.
Thankfully, the choice between effectiveness and enjoyment is a false one.
There's a third option, one where you can enjoy the parts ofin-person networking that you naturally enjoy, without ignoring the ones you don't.
Popl is a digital business card solution that's PERFECT for realtors.
Those who know, know that when it comes to great, effective, and attractive digital business cards for realtors, there's nowhere to go but Popl.
Stepping back, let's dive deeper into some useful information about realtor networking, how the best realtors think about networking, and how a technical solution like Popl can help new realtors step in and established realtors step up.
Networking, a definition: Networking is the process of two or more individuals coming together to generate shared value.
This is a definition not just of networking, but of networking-done-right. Any elite real estate agent would agree.
Here are the basic steps involved in in-person networking.
For real estate agents, the best kind of networking is based on creating real value - and real value comes from genuine connections.
We are like islands in the sea, separate on the surface but connected in the deep.
~ William James
Remember new realtors, networking is not about stuffing your pockets with as many paper business cards as you can fit. It's about helping your buyers and sellers - your people - find a beautiful, perfect place to live. This is a meaningful connection, this is real estate's noble underbelly - it's something to never, ever lose sight of.
A digital business card is an online business card.
Your digital business card URL can be shared like any other URL or people can scan your personalized QR code
Realtors are a competitive bunch. And in today’s world, one of the best ways to win is with the right technology - and the right networking technology (Popl) maximizes strengths by minimizing time-wasting activities like having to manually enter contact information from paper business cards, or struggling to keep contact information organized and updated, or doing dozens of follow-ups. All of these and many other obstacles are solved by Popl's digital business cards for realtors.
As for real estate agents who enjoy working out of pocket, Popl has an impressive line of options
1) Your digital business card can be stored in your Apple Wallet for quick scanning. This is a great feature, especially if you don't have Popl hardware handy - it's a professional, cool, and quick way to share contact info.
2) Your digital business card can also be shared like any other url. All Popers (i.e. people who use Popl) have their own, unique poplme.co/yourname url.
Zooming out from Popl and thinking about digital business cards generally, there's a long list of reasons realtors should make the switch, including
Some of the other top reasons real estate agents love Popl digital business cards.
When you exchange digital business cards with a potential client, you can automatically capture their contact information in your CRM. This is a huge time-saver and allows you to keep track of all your leads in one place.
Popl is not just “another” tool. It's also a tool box - as in a way to keep all your existing tools organized. Popl helps real estate agents bring together their favorite systems and compliments their existing work flow. Digital business cards are easier, not harder, than physical paper cards ever have been or could be.
Despite the advantages of digital over paper business cards, there are plenty of realtors who won’t make the switch until they go extinct. Until then, real estate agents will have to deal with paper business cards in one form or another. Thankfully the Popl App has a great business card scanner that lets users upload paper-business-card-based contact information with a click.
Digital business cards also make it easy for realtors to keep track of their interactions. For example, you can add notes to a contact’s profile in your CRM after each meeting. This way, when you reach out again, you can pick up the conversation exactly where you left off - increasing your chances of making a sale.
Do you ever have a contact where you don’t remember their name but you remember where you met them? Popl attached a location to each lead that is captured automatically. This makes it easy to group leads by specific locations for open houses, in person events and more.
Digital business cards make it easy to connect with other professionals in the real estate industry. For example, if you meet another realtor at a real estate networking event, you can quickly add them to your network and exchange digital business cards. This way, you can keep track of all the people you’ve met and easily follow up with them later.
Another huge benefit of digital business cards is that they save money. For example, you can use Popl to create and manage your digital business cards. Popl offers a free plan that includes all the features realtors need to get started. Plus, there are no hidden costs or print fees.
Digital business cards are eco-friendly. Make more sales without killing more trees. Paper business cards are quickly going extinct. Real estate agents across the country are switching to digital business cards.
Custom digital business cards enable realtors to build their brand and stand out from the competition. For example, you can add your headshot, logo, photos, rich media content, and links to your website or social media profiles. This way, when people see your digital business card, they immediately get a sense of who you are and what you do.
Digital business cards also make it easy to get referrals. For example, let’s say you meet a potential client who is not ready to buy or sell yet. You can add them to your digital network and stay in touch with them until they are ready to do business. When they are finally ready, they are more likely to refer you to their friends and family because you have stayed top-of-mind.
A digital business card should be an extension of you and or your brand. With Popl you have complete control over the appearance of your digital business card. You choose what to highlight and how to present yourself. Show your brokerage, your personal site, your LinkedIn, Meta, Instagram - whatever your platform of choice, highlighting it on your digital business card is not only easy, it goes a long way toward putting the right foot forward with new people.
Digital business cards make it easy to track your client engagement. For example, you can see when someone views your digital business card and how often they view it. You can also see when someone shares your digital business card with a friend or family member. This way, you can fine-tune your networking strategy and focus on the activities that are most likely to result in sales.
This is also very important for real estate sales managers who want visibility into their team's in-person networking and sales performance.
Digital business cards make it easy for individual realtors and real estate teams to capture interested leads with retargeting ads.
For sales leaders looking to learn more about how Popl can help their team win, Book a Demo HERE.
Another great thing about Popl digital business cards is that they are easy to update.
For example, if you get a new headshot or new social page or website or brokerage or whatever - it’s all easily editable with Popl. And the beauty of it is that you can make these changes while keeping the same Popl URL. In other words, everyone who has your Popl digital business card now has the most up-to-date version of your information. Everything synchs up - no more stacks of out-dated phone numbers and emails on sad paper business cards which lead to lost deals.
The Popl mobile app allows you to create multiple different digital business cards for any situation. You can create a card for your main job, a side job, for events, for personal situations, for open houses, etc and each card will have it’s own QR code for sharing instantly. The possibilities are endless.
As digital business cards become more and more popular, tech-saavy early-adopters are beginning to see them as signs of agile thinking. Having a digital business card, in other words, illustrates that you GET IT. You’re plugged in, organized, and with-the-times. Whether you’re tapping your phone, using a metal card, or sending your Popl URL, digital business cards have style.
Digital business cards are more secure than paper business cards. They cannot be lost, stolen, or destroyed. The hardware can, sure. But your digital business card is an online asset. Whether you have the digital business card hardware to go with it or not, you can also "share" your digital business card by text or email.
Plus, digital business cards can be password protected so that only the people you want to have your contact information can access them.
Digital business cards enable realtors to communicate with their clients in a more efficient and effective way. Personalized, automated follow-ups and reminders can make a huge difference.
You can also use Popl to message clients directly in-app. This is if they too are Popl users. Otherwise, you can use Popl to to text, email, or otherwise contact them.
Digital business cards make it easy for realtors to network and connect with buyers and sellers quickly. They can be used to set up appointments, schedule showing times, and even sign digital documents. All of this leads to faster real estate sales.
Popl is the best digital business card for realtors. With Popl, realtors can do everything they need and more. As a real estate agent, it’s not just about upgrading the technology you’re using - it’s about choosing user-friendly, intuitive systems that complement your existing skill sets. That’s Popl.
If you are a realtor interested in switching from paper business cards to digital, here are some examples of popular use cases.
Easily grow your network
Manage follow ups
Exchange contact info with a tap
Put your QR code on physical listing signs, brochures, flyers etc.
Create a custom card with your profile plus your brokerage's brand
It's free to set up your Popl digital business card.
The hardware, you pay for.
Popl hardware = Popl card, Popl PhoneTag, Popl Band, Popl Dot, etc.
Yes...Among other accolades, Popl has had over 20,000 5-star ratings as well as a 4.7 TrustPilot rating.
And a 4.6 (category leader) on Capterra.
Popl’s digital business cards for realtors help professionals connect, stay organized, and close deals. Whether you’re new to real estate or a long-time performer, you can stay a step ahead of the competition by embracing the effectiveness of digital business cards. Realtors, try Popl today to up your networking, sales, and overall success.
by Gerald Lombardo February 06, 2023 5 min read
by Gerald Lombardo February 03, 2023 4 min read
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