QR codes are a versatile technology that certain brands have used in innovative ways – both in their products and marketing. If you’re a business owner or entrepreneur here are some creative examples of how you can use QR codes for your brand.

And if you’re looking for the best, free QR code generator, look no further than Popl to create QR codes for your website, social media, wifi, and more.

QR code generator | Popl

Creative QR Code Branding

Here are five examples of how businesses and brands have creatively used QR codes in their products or marketing.

Nike QR Codes

Nike has long been a leader in creative marketing techniques, and their use of QR codes is no exception. In one recent campaign, the company placed QR codes on posters in New York City subway stations. When customers scanned the codes, they were taken to a landing page where they could purchase the new Nike Air Max sneaker line. The campaign was a huge success, driving sales and generating buzz for the brand.

Coca-Cola QR Codes

Coca-Cola has also been using QR codes in creative ways to engage with its customers. In one recent campaign, the company placed QR codes on cans of soda. When customers scanned the codes, they were taken to a landing page where they could enter a sweepstakes to win prizes. The campaign was successful in driving engagement and increasing brand loyalty.

Heinz QR Codes

Heinz used QR codes in an innovative way to create an interactive game for customers while they waited for their food to arrive at a restaurant. The game, called "Get Sauce," involved scanning a QR code on the ketchup bottle to play.

When customers scanned the QR code, they were taken to a mobile game where they could play to win prizes. The game involved controlling a bottle of ketchup to navigate through various obstacles, collecting points and earning chances to win prizes.

Heinz's use of QR codes in this way was a creative marketing strategy to engage customers and reinforce the brand's fun and playful image. By using QR codes to create an interactive game, Heinz was able to provide customers with a unique and memorable experience while waiting for their food, which helped to increase brand awareness and loyalty.

Taco Bell QR Codes

Taco Bell used QR codes in its restaurants to create a unique ordering experience for its customers. The company placed QR codes on posters in its restaurants, which customers could scan to access a mobile ordering system.

Once customers scanned the QR code, they were taken to a mobile ordering system where they could place their order and pay using their phone. This allowed customers to skip the line and order their food more quickly and conveniently.

Taco Bell's use of QR codes in this way was a way to leverage technology to create a more seamless and efficient ordering process for their customers. By providing a mobile ordering system accessible via QR code, Taco Bell was able to offer a more modern and convenient way to order food, appealing to the tech-savvy and busy customer base.

Sephora QR Codes

Sephora has been using QR codes in its stores to provide customers with product information and tutorials. The company has placed QR codes on product displays, which customers can scan to access information on the product and watch tutorials on how to use it. This has helped to create a more engaging and interactive shopping experience for Sephora's customers.

QR Code Generator | Popl

There you have it, some cool ways to use QR codes for your brand or business. If you’re a business owner or brand looking to incorporate QR codes into your advertising or customer service, look no further than Popl. Use Popl’s free QR code creator to make your own customizable QR code for your website, social media accounts, your business’s wifi information or create a sharable QR code for your digital business card.

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