5 Best Mobly Alternatives in 2025: Features, Pricing & Comparisons

Popl helps mid-market and enterprise teams capture and enrich event leads using AI badge scanning and digital business cards. With one-click CRM sync to Salesforce, HubSpot, and more, teams can follow up instantly. Campaign tools and analytics make it simple to connect event activity to pipeline and demonstrate ROI.

Popl Overview

Popl is an event lead capture platform built for mid-market and enterprise companies. It helps teams connect with prospects through an AI-powered universal badge scanner and digital business cards.

Unlike many tools, Popl’s scanner works at any event. It can capture from paper business cards, conference badges, LinkedIn QR codes, and more.

Popl also accelerates speed to lead. It natively syncs with major CRMs like HubSpot and Salesforce in just one click. Leads are routed and mapped instantly, triggering automated follow-ups. With built-in campaigns and advanced analytics, Popl turns event conversations into trackable pipeline. This helps sales and marketing leaders prove ROI and secure future event budgets.

Best for Mid-Market and Enterprise Networking

Best for: Mid-market and enterprise sales teams.
Use cases: Networking, event lead capture, AI enrichment, CRM sync, and ROI reporting.

Key Popl Features

Popl combines enterprise-ready lead capture with AI enrichment and universal scanning, giving teams everything they need to turn event interactions into pipeline. Its platform is designed to be simple for sales reps in the field while offering deep analytics for marketing and operations leaders.

Unlike traditional event tools, Popl works at any type of event without requiring rented hardware: from large trade shows to intimate networking sessions. With universal scanning, AI enrichment, instant CRM sync teams spend less time entering data and more time engaging prospects.

Event Lead Capture

• Popl’s event lead capture makes it easy to collect contact info instantly through NFC, QR codes, and digital business cards. NFC (near field communication) is the same tap-to-share technology used in mobile payments, letting prospects exchange info with just a quick tap. Every interaction is logged, enriched, and synced directly into your CRM.
  
  
  

Universal Badge Scanner

• Popl’s universal badge scanner can scan virtually anything: paper business cards, printed badges, QR codes, and LinkedIn profiles. This flexibility eliminates the need for expensive rented badge scanners and ensures no lead is missed.
  
  
  

AI Enrichment

• Popl’s event lead capture makes it easy to collect contact info instantly through NFC, QR codes, and digital business cards. NFC (near field communication) is the same tap-to-share technology used in mobile payments, letting prospects exchange info with just a quick tap. Every interaction is logged, enriched, and synced directly into your CRM.
  
  
  

Popl Pros & Cons 

Popl earns consistent praise from users for its ease of use, 95% accurate AI enrichment, strong CRM integrations, and ability to accelerate event follow-up. Sales teams like how Popl’s mobile event lead capture app works across any type of event, from trade shows to conferences and in-person meetings. Marketing leaders value its analytics, which make it easier to get a 360° view of the buyer’s journey and event ROI in their CRMs. 

Some users note that Popl’s platform is very feature-rich. While that’s a benefit for mid-market and enterprise teams, smaller businesses may not need all the capabilities. In that sense, Popl is best suited for organizations that want to scale event pipeline and revenue quickly.

Popl Pricing

Popl offers transparent and flexible pricing, designed to scale from individuals to enterprise teams. For individuals, the platform includes a free basic plan plus two Pro tiers packed with additional features. Teams benefit from usage-based pricing that aligns cost with value—especially for lead capture via badge scans. Popl emphasizes simplicity and scalability, making it easy for organizations to expand without friction.

Popl Event Lead Capture Takeaways

Popl offers event lead capture via digital business cards or a powerful universal badge scanner with AI enrichment. From large trade shows to small networking sessions, teams can capture leads without relying on event-provided equipment.  Because the process is the same across every event, reps don’t have to learn new tools or adjust to different systems, which keeps lead capture simple and consistent.

With instant CRM sync, campaigns, and analytics, Popl helps teams shorten speed-to-lead and tie every interaction back to revenue. By connecting event activity directly to pipeline results, Popl gives sales and marketing leaders the proof they need to demonstrate impact and win future budget.

Takeaway #1
Popl works anywhere: trade shows, conferences, or casual networking. Teams don’t have to switch tools or rely on rented scanners. Even without a booth, reps can capture and enrich leads on the go, ensuring every conversation turns into a potential opportunity.

Takeaway #2
Popl enriches every captured contact with verified work emails, phone numbers, and company data, ensuring clean, complete CRM records. Email triggers enable reps to follow up 97% faster, which is essential considering that 78% of buyers choose the first company to reach them. 

Takeaway #3
Popl’s built-in analytics and campaign tracking connect event conversations directly to pipeline, helping leaders measure ROI and scale event programs.

Verdict on Popl Event Lead Capture

Popl brings together everything mid-market and enterprise teams need to make event lead capture simple and scalable. With its universal badge scanner and digital business cards, reps can capture leads anywhere, not just at a booth or with rented hardware. Every contact is enriched, synced instantly into the CRM, and routed for automated follow-up, which shortens speed-to-lead and improves conversion rates.

For sales and marketing leaders, Popl provides visibility beyond basic lead lists. Campaign tracking and advanced analytics tie conversations directly to pipeline, making it easy to measure ROI by event, rep, and region. While other tools focus narrowly on trade shows, gamification, or card scanning, Popl covers the full spectrum of enterprise needs. That’s why it’s especially well-suited for teams looking to scale pipeline, prove value, and expand their event programs.

iCapture is a lead capture tool built mainly for trade shows and expos. It helps exhibitors replace manual entry and rented scanners with digital lead forms and survey-based qualification. The platform integrates with CRMs and marketing automation tools, and it can work offline when Wi-Fi is spotty.

iCapture Overview

iCapture is designed to simplify lead capture at trade shows. It allows teams to create custom forms, qualify attendees with surveys, and sync data into their CRM or MAP after the event. This makes it easier to organize leads collected on the show floor, though it doesn’t offer AI enrichment or the ability to scan multiple badge types like Popl. 

iCapture’s strength lies in helping exhibitors digitize and standardize booth workflows, but its use cases are narrower compared to platforms that work across a wider range of events.

Best for Trade Show Lead Capture

Best for: Exhibitors and marketing teams that focus primarily on large trade shows.
Use cases: Custom lead forms, survey-based qualification, offline data capture, CRM/MAP syncing.

Key iCapture Features

iCapture was built with trade show exhibitors in mind, offering a way to replace paper sign-ups and basic badge scanners with digital forms. It emphasizes booth-level workflows, letting staff collect contact details, add qualifiers, and later sync records into CRMs or marketing automation platforms. While it helps tidy up the lead capture process, it lacks built-in enrichment and advanced analytics that tie results directly to revenue.

Custom Lead Forms

• With iCapture, exhibitors can build custom digital forms that align with their event goals. Forms can include qualifying questions or scoring to prioritize leads. This helps organize contacts, but the data captured is limited to what attendees provide, since iCapture does not enrich records with missing details.
  
  
  
  

Offline Capture

• Trade show Wi-Fi is often unreliable, and iCapture addresses this with an offline capture mode. Booth staff can still log leads without an internet connection, and data syncs once the device reconnects. While useful for keeping data intact, the feature is geared toward expo halls rather than flexible use across all types of events.
  
  

CRM & MAP Integrations

• iCapture integrates with Salesforce, HubSpot, and other leading CRMs. Captured leads flow into existing campaigns for follow-up. These integrations work well for trade shows, but they don’t include the instant enrichment or one-click mapping that Popl provides to accelerate speed-to-lead.
  
  
  
  

iCapture Pros & Cons 

iCapture is often praised for its ease of use on the trade show floor. Exhibitors like that it replaces paper forms with customizable digital workflows, making it simpler to qualify attendees and keep data consistent across booth staff. Users also find its offline functionality useful in environments where Wi-Fi is unreliable.

However, iCapture is narrowly focused on trade shows and doesn’t offer more advanced capabilities such as AI enrichment, universal badge scanning, or in-depth ROI analytics. While this makes it a solid fit for organizations that exhibit frequently at expos, it is less suitable for mid-market or enterprise teams that need to capture leads at a variety of events and connect them directly to revenue.

iCapture Pricing

iCapture does not publish detailed plan tiers on its website. Instead, it follows a custom, annual pricing model that scales based on the number of events, integrations, and support required. According to G2, pricing starts at around $8,000 per year, making it more expensive than lightweight tools designed for SMBs.

This cost structure makes iCapture best suited for enterprises and exhibitors with larger trade show budgets. Smaller teams attending only a few events each year may find it difficult to justify the investment. In contrast, Popl offers transparent per-user monthly pricing, making it more accessible while still delivering enterprise-ready features like AI enrichment and analytics.

iCapture Event Lead Capture Takeaways

iCapture provides a straightforward way for exhibitors to capture and organize trade show leads. Its customizable digital forms and offline functionality help teams avoid manual data entry and lost contacts. For organizations focused on expos, it can streamline booth operations.

That said, iCapture’s scope is narrow compared to broader event solutions. It does not include AI enrichment, universal scanning, or advanced ROI analytics, which limits its value for mid-market and enterprise teams that attend a variety of event types. Platforms like Popl offer more flexibility and depth for organizations looking to connect event data directly to pipeline.

• Takeaway #1

iCapture is most effective for exhibitors at trade shows who need customizable lead forms and survey

• Takeaway #2

It works offline, which helps teams capture leads in environments with poor Wi-Fi, though this is geared mainly toward expo settings

• Takeaway #3

Unlike Popl, iCapture does not provide AI enrichment or universal badge scanning, making it less adaptable for enterprises that want to capture leads at any type of event 

Verdict on iCapture Event Lead Capture

iCapture is a solid option for organizations that focus heavily on trade shows. Its customizable digital forms and offline capture features help exhibitors replace paper sign-ups and keep data organized. For teams attending large expos, this structure can reduce errors and speed up follow-up by syncing captured leads into a CRM or marketing automation platform.

However, iCapture’s value is tied closely to trade show use cases. It does not include AI enrichment, universal badge scanning, or advanced ROI analytics, which limits its effectiveness for enterprises that attend a wide variety of events or want to prove pipeline impact across regions and teams. For those needs, Popl provides a broader, enterprise-ready solution that combines enrichment, analytics, and universal scanning into a single platform.

Captello is an event lead capture platform that combines digital forms with interactive gamification experiences like prize wheels, trivia, and leaderboards. It helps exhibitors attract booth visitors while collecting contact information that can be routed into CRMs.

Captello Overview

Captello is designed to increase attendee engagement at events while capturing qualified leads. Its platform allows teams to run interactive games, contests, and surveys directly at their booths to drive more traffic. Leads collected are stored digitally, scored based on qualification criteria, and synced to integrated CRMs or marketing automation platforms for follow-up.

While Captello offers strong gamification tools, its focus is more on boosting booth engagement than on enriching or standardizing lead data. Compared to solutions like Popl, Captello provides fewer capabilities for AI enrichment, universal scanning, or ROI analytics across multiple events.

Best for Event Lead Capture and Gamified Engagement

Best for: Marketing teams and exhibitors who want to attract and entertain booth visitors.
Use cases: Gamified booth engagement, lead qualification with surveys, CRM integrations for follow-up.

Key Captello Features

Captello focuses on combining lead capture with interactive experiences that drive more booth traffic. Its tools are designed to keep attendees engaged while allowing staff to collect contact details and qualify prospects. While these features can boost participation at events, Captello lacks advanced enrichment, universal scanning, and ROI analytics found in enterprise-focused platforms like Popl.

Gamified Booth Engagement

• Captello lets exhibitors add fun elements like prize wheels, trivia, and leaderboards to their booths. These tools attract more visitors and encourage interaction, making it easier to collect leads. However, engagement tools don’t replace the need for enrichment and analytics that connect data directly to revenue
  
  
  
  

Lead Qualification and Scoring

• Leads captured in Captello can be qualified through custom questions and assigned scores. This helps prioritize prospects for follow-up, but the system depends on attendee-provided answers rather than automatic enrichment. By contrast, Popl uses AI to enhance incomplete records with verified contact details.
  
  

CRM Integrations

• Captello integrates with major CRMs and marketing automation platforms, allowing collected leads to sync into existing workflows. This makes follow-up campaigns more efficient, though the platform doesn’t offer one-click mapping and instant enrichment that accelerate speed-to-lead the way Popl does.
  
  
  
  

Captello Pros & Cons 

Captello earns praise from marketing teams for its ability to engage attendees with fun, interactive booth experiences. Reviewers highlight its gamification tools as a creative way to increase traffic and collect more contacts, especially at competitive trade shows. Users also appreciate its customization options and smooth CRM integrations.

At the same time, Captello is primarily focused on engagement rather than data quality or pipeline impact. It does not offer AI enrichment, universal scanning, or advanced ROI analytics—features that mid-market and enterprise sales teams often require. For organizations that need to prove revenue impact, platforms like Popl deliver a more comprehensive solution.

iCapture Pricing

Captello does not list public pricing on its website. Instead, it uses a custom, quote-based model that varies depending on the number of events, team size, and which gamification features are included. This makes it harder for smaller teams to compare costs upfront, especially against tools like Popl that provide transparent per-user pricing.

Captello Event Lead Capture Takeaways

Captello focuses on gamified engagement to make trade show booths more interactive while capturing attendee information. It offers customizable digital forms, surveys, and games like prize wheels or trivia to help attract visitors and collect contact details. For marketers prioritizing engagement, it can create a fun booth experience.

However, Captello’s strength is limited to drawing attention at events. It does not provide AI enrichment, universal badge scanning, or detailed ROI analytics. That makes it less effective for mid-market and enterprise teams that need consistent lead capture across many event types and proof of revenue impact. Popl offers these capabilities, making it a more complete solution for organizations that want to connect event leads directly to pipeline.

• Takeaway #1

Captello helps exhibitors increase booth traffic with gamification features like spin wheels, trivia, and contests.

• Takeaway #2

It allows teams to capture and qualify leads with digital forms and surveys, but relies only on attendee-provided data, without enrichment.

• Takeaway #3

Unlike Popl, Captello lacks universal scanning and AI-powered enrichment, making it less suited for enterprises that need standardized lead capture and advanced ROI reporting.

Final Verdict on Captello Event Lead Capture

Captello gives marketing teams a way to make trade show booths more engaging through gamified lead capture. Its tools help attract attendees and generate more contacts for follow-up. For exhibitors focused mainly on engagement, this can add energy and visibility to their events.

But Captello’s strengths stop at attendee interaction. It does not include AI enrichment and universal badge scanning, which limits its value for mid-market and enterprise teams that need standardized capture across all event types. For organizations that want to accelerate speed-to-lead, unify data in their CRM, and prove event-driven revenue, Popl is the more complete solution.

Whova Overview

Whova is best known as an event management platform that helps organizers run conferences, trade shows, and community events. Its mobile app includes attendee networking, agendas, and interactive features like live polling. Exhibitors can use Whova to collect leads during events, though the capture functionality is limited compared to platforms purpose-built for enterprise lead capture.

While it provides value for event organizers and helps exhibitors gather basic contact details, Whova does not offer AI enrichment, universal badge scanning, or advanced ROI analytics. This makes it better suited for organizers who want a bundled solution for engagement and scheduling rather than enterprises looking to measure pipeline and revenue impact from events.

Best for Event Management and Attendee Engagement

Best for: Event organizers who need mobile apps, networking, and engagement tools.
Use cases: Managing event agendas, attendee networking, exhibitor interactions, and basic lead capture.

Key Whova Features

Whova is built as an all-in-one event management and attendee engagement platform. Its features help organizers manage agendas, enable attendee networking, and support exhibitors with basic lead capture. Whova is effective for scheduling and engagement, but its lead capture tools remain basic compared to Popl’s enterprise-level enrichment, scanning, and ROI reporting.

Event Management Tools

• Whova includes core event management features such as agenda scheduling, live polling, and announcements. These tools make it easier for organizers to keep attendees informed and engaged throughout the event. However, these functions focus on logistics rather than enterprise lead capture or revenue tracking.
  
  

Attendee Networking and Engagement

• Whova’s mobile app helps attendees connect with each other through in-app messaging, community boards, and networking features. These engagement tools improve the attendee experience, but they don’t provide sales teams with enriched contact data or pipeline visibility.
  
  

Exhibitor Lead Capture

• Whova offers basic lead retrieval for exhibitors, allowing them to scan QR codes and manually collect contact details. While this captures attendee information, it lacks AI-powered enrichment and advanced CRM syncing. By comparison, Popl automates enrichment and integrates deeply into enterprise CRMs for faster follow-up and measurable ROI.
  
  
  
  

Whova Pros & Cons 

Whova is praised by event organizers for making conferences and trade shows easier to manage. Users highlight its mobile app, which provides agendas, community boards, and networking features that improve the attendee experience. Reviewers also appreciate its ease of use, engagement tools, and the way it streamlines event logistics.

At the same time, Whova’s lead capture functionality is basic. Exhibitors can scan QR codes or manually collect contact information, though it does not provide enriched lead data, flexible badge scanning, or in-depth analytics for measuring ROI.

For enterprises that need to tie event leads directly to pipeline and revenue, Popl provides a much more comprehensive solution.

Whova Pricing

Whova uses a per-event pricing model rather than monthly or annual subscriptions. Costs depend on the size of the event, the number of attendees, and the specific features required. This structure makes Whova well-suited for organizers who run large conferences or trade shows, but less flexible for teams that need year-round, enterprise-level lead capture.

Pricing is customized for each event, and detailed quotes are only available by contacting their sales team. Users note that while the platform is effective for event management, the per-event pricing can be expensive compared to solutions with transparent subscription models like Popl.

Whova Event Lead Capture Takeaways

Whova is primarily an event management and attendee engagement platform. Its mobile app helps organizers streamline agendas, announcements, and networking, which many reviewers note improves the overall event experience. Exhibitors can collect basic attendee contact information, but the lead capture features are limited compared to enterprise-focused tools like Popl.

For teams that need AI enrichment, universal badge scanning, or advanced ROI reporting, Whova falls short. It works best for organizers who value scheduling and attendee engagement more than pipeline analytics. By contrast, Popl is designed specifically to help mid-market and enterprise teams capture, enrich, and track leads across any event.

• Takeaway #1

Whova improves the attendee experience with features like agendas, polling, and networking tools.

• Takeaway #2

Exhibitors can gather leads through QR scans, though this provides only basic contact details. 

• Takeaway #3

For enterprises that need enriched data, cross-event scanning, and analytics to prove ROI, Whova’s limited lead capture features fall short of what Popl offers.

Verdict on Whova Event Lead Capture

Whova is a reliable choice for organizers who need an all-in-one event management solution. Its mobile app improves the attendee experience with agendas, announcements, networking, and engagement features that reviewers consistently highlight as user-friendly and convenient.  Exhibitors can also capture basic contact details, though lead retrieval remains limited to QR scans and manual input.

For mid-market and enterprise teams, Whova’s lead capture tools are not as advanced as Popl’s. It does not provide AI enrichment, universal badge scanning, or robust ROI analytics, which are critical for connecting event activity to pipeline and proving revenue impact. This makes Popl a stronger option for organizations that need scalable, standardized lead capture across every event.

snapAddy is a contact and lead capture tool that emphasizes business card, badge, and QR code scanning for trade shows and field events. It helps exhibitors replace manual data entry with digital forms and push captured information into CRMs.

snapAddy Overview

snapAddy VisitReport is designed to make lead collection more efficient at events by digitizing contact data. Users can scan cards or badges, complete customizable questionnaires, and export results directly into CRM or marketing platforms. The app includes follow-up functions like sending emails, attaching notes, or capturing signatures, but its scope remains focused on basic data entry rather than advanced event analytics or sales enablement.

While snapAddy reduces paperwork and simplifies booth workflows, it does not offer the deeper enrichment, cross-event reporting, or enterprise-level automation found in more advanced platforms. Compared to solutions like Popl, it is best suited for smaller teams seeking straightforward capture rather than full-scale sales operations support.

Best for Basic Business Card and Contact Data Capture

Best for: Small to mid-market exhibitors who need a simple way to digitize contacts and send them into a CRM.
Use cases: Business card and badge scanning, lightweight lead qualification, CRM export, basic follow-up, and simple event data collection.

Key snapAddy Features

snapAddy VisitReport provides a basic set of tools for lead capture at trade shows and events. Its features are mainly focused on digitizing contact information and exporting it into CRMs, making it more useful for small to mid-sized teams than for enterprise-level sales organizations.

Business Card Scanning

• snapAddy allows users to scan business cards, badges, and QR codes to quickly capture contact details. While this replaces manual data entry, its scanning capabilities are best suited for straightforward data collection rather than universal or large-scale capture.
  
  

Questionnaires with Enrichment

• The platform supports customizable questionnaires for basic qualification and can suggest additional contact details using public data sources. However, its enrichment is limited compared to enterprise-grade solutions that offer deeper AI-powered insights.
  
  

CRM Sync

• Leads can be pushed into CRMs like Salesforce, HubSpot, and Microsoft Dynamics. Users can also send follow-up emails or attach notes, though automation and advanced workflows are limited compared to platforms built for larger enterprise sales teams.
  
  
  
  

snapAddy Pros & Cons 

snapAddy VisitReport is a digital lead capture app designed for trade shows and field events. It replaces paper forms and spreadsheets by allowing exhibitors to scan business cards, badges, or QR codes, capture responses with digital questionnaires, and export data into CRMs. While effective for basic contact capture, its functionality is narrower than enterprise platforms that include advanced analytics, automation, and cross-event reporting.

Overall, snapAddy works well for small to mid-sized teams that need a straightforward tool for digitizing leads, but it is less suited for organizations looking for deeper sales enablement or large-scale event ROI tracking.

snapAddy Pricing

snapAddy offers both self-service annual subscriptions and enterprise-level plans. The publicly listed self-service price for one user is €348 per year (plus VAT) for the VisitReport product, which includes access to their business card scanner features and AI-powered contact data enrichment.

Pricing Summary

This self-service plan gives small to mid-sized teams a clear and straightforward option, but for institutions needing broader deployment or customization, enterprise packages require reaching out for pricing and support details.

snapAddy Takeaways

snapAddy provides exhibitors with a straightforward way to replace paper lead forms at trade shows and events. Its VisitReport app supports scanning business cards, badges, and QR codes, along with digital questionnaires that can be exported into CRMs. While effective for simplifying manual processes, snapAddy’s focus is primarily on data capture rather than advanced sales enablement.

Overall, snapAddy is best positioned as a lightweight solution for small to mid-market teams that need quick digitization of leads. Larger organizations seeking features like AI enrichment, cross-event ROI tracking, or enterprise-level automation may find platforms like Popl more aligned with their needs.

• Takeaway #1

snapAddy excels at digitizing business card and badge scanning, making it a useful replacement for manual entry at trade shows.

• Takeaway #2

Its strengths lie in simple digital questionnaires and CRM export, but automation and enrichment remain limited compared to enterprise platforms.

• Takeaway #3

Best suited for smaller teams, snapAddy helps streamline basic lead capture but lacks the scalability and analytics required for larger organizations.

Verdict on snapAddy Event Lead Capture

snapAddy is a lead capture tool that focuses on digitizing contact collection at trade shows and events. Its VisitReport app allows exhibitors to scan business cards, badges, or QR codes, use lightweight questionnaires, and export captured data into connected CRMs. This helps reduce manual data entry but keeps the functionality centered on simple capture rather than deeper sales enablement.

While snapAddy is effective for small to mid-market teams that want to move away from paper or spreadsheets, its features are more limited compared to enterprise-level platforms. Advanced needs such as AI-powered enrichment, multi-event analytics, and automated sales workflows are not its focus. As a result, snapAddy works best for exhibitors who value straightforward, digitized lead capture, but platforms like Popl are better suited for organizations requiring enterprise-grade event and sales tools.

Mobly is a mobile-first lead capture platform built for SMB teams, offering simple badge and card scanning, AI + human-validated enrichment, and lightweight CRM integrations.

Mobly Overview

Mobly provides small and midsize marketing teams with an easy way to capture leads at trade shows, conferences, and field activations without relying on costly hardware or event APIs. Leads can be scanned via badges or business cards, manually entered, or uploaded from a CSV. The platform enriches contact data through a multi-partner AI waterfall and then validates it with human review before syncing to CRMs or MAPs.

Mobly’s strength lies in simplicity and flexibility: it’s designed for teams that need a reliable, low-lift tool to standardize event data capture and ensure clean CRM syncs. Compared to Popl, which emphasizes speed, accuracy, and enterprise automation, Mobly may be a better fit for SMBs that don’t need enterprise-scale infrastructure.

Best for SMB Lead Capture and Enrichment

Best for: SMB event marketers, RevOps, and field teams who want accurate enrichment and CRM-ready data.
Use cases: Universal badge and card scanning, lead enrichment, and CRM/MAP sync with tags and workflows

Key Mobly Features

Mobly is a mobile-first event lead capture platform designed to help marketing and sales teams replace manual processes and badge scanners with a simple, app-based workflow. It allows users to capture leads by scanning badges or business cards, entering details manually, or uploading CSV lists. Captured data is then enriched through AI-powered workflows with human validation before syncing into connected CRMs or MAPs.

Mobile Scanner

• Mobly enables lead capture across multiple formats, including badge scans, business cards, and manual entry, all within a single mobile app. This flexibility helps teams avoid relying on event-specific APIs or hardware.
  
  

AI Enrichment with Human Verification

• Captured leads go through an AI waterfall enrichment process that uses multiple data providers. A human verification step helps improve accuracy, though it can also slow speed-to-lead compared to AI-only enrichment.
  
  

CRM Sync

• Mobly integrates with major CRMs and marketing automation platforms, including Salesforce, HubSpot, Marketo, Pardot, and Zoho.
  
  
  
  

Mobly Pros & Cons 

Mobly is a mobile-first event lead capture platform designed to simplify how SMB teams collect and enrich leads at trade shows, conferences, and field events. Instead of relying on badge scanners or manual spreadsheets, Mobly consolidates capture, enrichment, and CRM syncing into one app. 

User feedback highlights Mobly’s intuitive interface, responsive support, and solid integrations with tools like Salesforce and HubSpot. At the same time, reviewers note that enrichment can take longer than expected and some manual review is still required. These trade-offs make Mobly well-suited for small to midsize teams who prioritize ease of use and accurate enrichment, while larger organizations may benefit more from enterprise-focused platforms like Popl.

Mobly Pricing

Mobly uses an annual subscription model, with pricing adjusted based on the number of events a client hosts. However, specific pricing tiers and rates are not publicly listed—interested customers are directed to contact the Mobly team for details.

Mobly Event Lead Capture Takeaways

Mobly provides SMB marketing and sales teams with a streamlined way to capture and manage event leads in one app. Its mobile-first design eliminates the need for separate scanners or spreadsheets, while AI-powered enrichment with human validation helps improve lead accuracy before syncing to CRMs. 

User reviews highlight Mobly’s ease of use and responsive support as standout qualities, though some note that enrichment can take longer than expected and manual review may still be needed. This balance makes Mobly particularly effective for SMBs that prioritize simplicity and accurate data capture, while larger enterprises may prefer the faster enrichment and broader automation capabilities of platforms like Popl.

Takeaway #1

Mobly supports badge scanning, business card capture, manual entry, and CSV imports, giving teams multiple options for collecting leads across different event formats.
 

Takeaway #2

Leads are processed through an AI waterfall enrichment pipeline backed by multiple data providers, followed by human review to enhance accuracy before CRM sync.

Takeaway #3

Reviewers highlight Mobly’s intuitive setup, ease of adoption, and helpful support team, making it well-suited for smaller organizations that value simplicity over enterprise-scale automation.

Verdict on Mobly Event Lead Capture

Mobly is best understood as an SMB-focused alternative in the event lead capture market. Its strength lies in offering a single mobile app that can handle badge scans, business cards, manual entries, and CSV uploads without requiring event-provided hardware. For smaller teams, this reduces complexity and makes adoption straightforward. Its combination of AI enrichment and human validation helps ensure accuracy, though it may not match the speed of AI-only solutions like Popl. 

Mobly earns praise for its ease of use, quick onboarding, and responsive customer support. At the same time, users highlight areas where Mobly has limitations, including slower enrichment turnaround and occasional manual review steps. These trade-offs reinforce its positioning: a practical, accessible choice for SMBs, while mid-market and enterprise organizations may find more scalability and automation in platforms like Popl.