Glossary

Learn what digital networking is, why in-person connection matters more than ever, and how tools make both more effective and measurable.

Discover what an event campaign is, how it works, its key components, goals, and how marketers use them to support events and drive results.

Understand what event lead capture is, how it works, key tools involved, and how teams use it to collect and manage leads efficiently.

Explore what a go-to-market strategy is, why it matters, what it includes, and how teams use it to launch, position, and sell products.

Learn what in-person marketing is, why it matters, how it works, and how teams capture leads and measure results at live events.

Find out what lead capture is, how it works, key tools and strategies involved, and which metrics help measure success and ROI.

Discover what lead enrichment is, how it works with AI, its use cases, and how it helps teams qualify, personalize, and convert leads faster.

Discover what universal lead capture is, how it works across events, key use cases, and which metrics prove its impact on pipeline and revenue.

Learn what waterfall enrichment is, how it works, which tools support it, and how to measure its impact on lead quality and campaign performance.