How Element451 generated $750K in qualified pipeline
with Popl Event Lead Capture and List Enrichment

How Element451 generated $750K in qualified pipeline with Popl Event Lead Capture and List Enrichment

A case study on how this AI workforce platform has transformed their events GTM with Popl

$750K
in new qualified pipeline generated
7000
leads enriched via badge scans & list enrichment
99%
email found rate from enrichment (not a typo)
20
successfully completed event campaigns

Customer conversation

Element451 is an AI-driven platform designed to augment higher education teams with intelligent automation. It empowers institutions to personalize outreach, simplify enrollment workflows, and improve student success through data-driven insights—transforming how colleges connect with students across their entire journey.


Industry
Ed Tech, AI native

Recent Event
ACC 2025

What first prompted your team to set up Popl?
We started using Popl because we wanted to automate and enrich our conference lead lists. Before Popl, consolidating attendee data was time-consuming and manual. We saw an opportunity to streamline that process and empower our event teams to capture higher-quality leads faster.

How has your experience been so far?
Our experience has been fantastic. Popl has been intuitive, reliable, and a huge time-saver. It’s transformed how we collect, organize, and activate event leads — turning what used to take hours into minutes. It’s easily one of the most impactful tools we’ve added to our event tech stack this year.

Given that you use Popl's event lead capture and list enrichment, how has the person and company data from enrichment been?
The enrichment data has been excellent — and it’s proven valuable both before and after events. Pre-conference, we use Popl’s data to segment and prioritize attendee outreach, ensuring our team connects with the right people ahead of time. Post-conference, it provides instant context and clean data for follow-up, allowing us to personalize outreach and move faster on qualified opportunities.

Any overall thoughts on Popl's list enrichment product?
Popl’s list enrichment has been a game-changer. It eliminates manual data cleanup and delivers a complete, enriched dataset we can trust. That translates directly into faster follow-up times, more personalized engagement, and a measurable increase in conversion rates. It’s helped us move from basic lead capture to intelligent, automated lead activation.

Using Popl to enrich badges and lists from every event

Popl's impact by the numbers:

- $750,000 in qualified pipeline generated in 2025
- 7,000 qualified leads
enriched on the platform
- 10 leads lists fully enriched in just 1 month so far
- 99% data coverage on work emails from enrichment
- 8 seconds – average enrichment completion time
- 20 event campaigns successfully completed
- HubSpot integration seamlessly connected with auto sync
- 8 Subteams (groups) managed on the platform


"We started using Popl because we wanted to automate and enrich our conference lead lists. Before Popl, consolidating attendee data was time-consuming and manual. We saw an opportunity to streamline that process and empower our event teams to capture higher-quality leads faster."

Josh Schwartz

- VP of Marketing & Demand Generation

Make your in-person GTM your best growth channel, with Popl