Dreamforce attracts tens of thousands of Trailblazers across the Salesforce ecosystem every year, with attendees ranging from CRM admins to software engineers and marketing, sales, and IT leaders. 

With over 1,500 sessions, 115 visionary speakers, 11,000 vendors, live concerts, and more packed into just three days, competition for decision makers’ time is fierce. Reaching out early is critical to securing meetings with high-intent prospects before their calendars fill up.

Dreamforce 2025 is positioned as “the world’s largest and most trusted AI event.” Last year’s conference drew about 45,000 in-person and 200,000 virtual attendees. The potential for hundreds of qualified conversations in one place is high. 

Here’s how the Dreamforce 2025 attendee list can give you a competitive edge:

• Save time and effort
  Zero in on high-value prospects by filtering the attendee list by role, seniority, industry, and company size. This ensures your outreach is focused on decision-makers and teams with real buying power. That way, your time and resources go where they matter most.
  
• Reach high-intent prospects
  Salesforce reports that Dreamforce attendees come to evaluate solutions: 94% learned something that helped them solve a business challenge; 94% found tools to improve business performance and customer engagement. Use that intent to your advantage.
  
• Improve event ROI
  Pre-event outreach campaigns boast a more than 50% response rate. They’re highly effective in driving new business opportunities and improving event ROI.
  
  

Why wait until you’re on the floor at Dreamforce to start conversations? Use the attendee list to book meetings weeks in advance. Here’s how:

• Personalize your outreach
  Use the attendee list as your starting point: it gives you the essentials like company, role, and contact details. Then check LinkedIn or recent company news for one or two specifics. A short, tailored note stands out far more than a generic pitch.
  
• Reach out on two channels
  Send a short email and a quick LinkedIn note that references Dreamforce and highlights a relevant outcome. Keep the goal simple: book a 15-minute conversation.
  
• Lock in the meeting
  Make it easy to book a meeting. Add a one-click scheduling link and confirm whether they prefer to meet on-site or nearby.

The most effective outreach starts early, usually about two to three weeks before the conference. That’s when inboxes are less crowded, calendars are still open, and you can secure prime meeting slots. Subject lines or openers that reference “Dreamforce” also tend to lift reply rates, since they signal right away why the message matters.

When you do reach out, keep it simple. Messages between 40–80 words with a single takeaway and one clear call-to-action consistently outperform long pitches. Pair email with a LinkedIn note, and once someone’s interested, lock things down with a calendar invite. Just be careful not to over-message the same contact. Staying relevant and respectful goes further than volume.