What is an event campaign?
An event campaign is a focused marketing effort designed to promote and support a specific event, whether virtual, in-person, or hybrid. The goal is to drive attendance, engagement, and conversions.
Unlike one-off announcements, event campaigns are usually multi-touch and multi-channel. They often include email sequences, social media posts, paid ads, landing pages, and post-event follow-ups. Every part of the campaign is meant to build awareness, create anticipation, and help attendees connect with the brand.
Most importantly, event campaigns don’t stop at getting people in the door. They’re about delivering value, capturing interest, and turning attendees into long-term customers.
What is the goal of an event campaign?
People often ask: What’s the main objective of running an event campaign?
At the surface level, it's about increasing attendance — but it goes deeper than that. A well-run campaign can position your brand, generate leads, accelerate sales cycles, and even support customer retention goals.
Campaigns tied to product launches, webinars, trade shows, conferences, or client appreciation events are especially effective. When executed strategically, these efforts can create momentum that lingers long after the event ends.