How Popl Supercharges HubSpot for Capturing Leads from In-Person Channels

When it comes to digital marketing, HubSpot is the gold standard for automating campaigns, nurturing leads, and managing pipelines. But what about your in-person channels—those critical moments at conferences, trade shows, and face-to-face meetings?

Until now, they’ve been disconnected, chaotic, and manual. Business cards pile up, leads get lost, and reps waste hours on data entry instead of selling. That’s where Popl comes in.

The Problem: A Broken In-Person Funnel

Even the most tech-savvy companies struggle to bridge the gap between in-person networking and CRM systems like HubSpot. Without Popl, teams deal with:

• Stacks of paper business cards that never make it into HubSpot

• Clunky, outdated badge scanners

• Manual data entry and lead uploads

• Field reps drained from repetitive admin work, making them less excited to attend events

• Delays that kill follow-up speed and conversion rates【12†Understand the Problem†L1-L20】

This results in a leaky funnel, revenue leakage, and low ROI from high-cost events【15†Popl pipeline funnel fix framework†L10-L25】.

Popl + HubSpot: A Seamless, Automated Workflow

Popl transforms every handshake into a HubSpot-ready lead in seconds. Here's how:

1. Universal Lead Capture

Whether your team is scanning badges, collecting paper cards, or tapping digital business cards, Popl instantly captures every contact. No more stacks of cards on desks or wasted time keying in data【12†Understand the Problem†L1-L20】.

2. Campaigns, Auto Tags, and Qualifying Questions

Popl lets you set up campaigns and qualifying questions that map directly to HubSpot properties. This means your follow-up workflows and engagement sequences can be personalized for each lead based on their unique characteristics—automatically and at scale.

3. AI-Powered Data Enrichment

Popl automatically enriches each lead with verified emails, phone numbers, job titles, LinkedIn profiles, and company information. This ensures every contact in HubSpot is complete and actionable【16†Popl Data Enrichment overview†L1-L20】.

4. Instant HubSpot Sync

Leads flow directly into HubSpot with zero manual uploads. Reps no longer spend hours cleaning CSVs or mapping fields—they’re free to focus on connecting with people and closing deals.

5. Automated Follow-Up

Popl triggers HubSpot workflows the moment a lead is captured. Personalized emails, nurture sequences, and meeting invites happen automatically, reducing "speed to lead" from days to seconds【15†Popl pipeline funnel fix framework†L30-L45】.

Certified Harmony with HubSpot

Popl is a certified HubSpot App Partner with a fully native integration, designed to work in perfect harmony with HubSpot and Salesforce. This gives you the flexibility to customize your connection between Popl and your CRM in ways that are as unique as your business.

Real Impact: More Leads, Less Admin

By combining Popl with HubSpot, companies:

• Capture 3x more leads at events

• Eliminate 80% of manual admin work

• Book meetings on the spot with enriched, CRM-ready data

• Increase conversion rates with faster, more personalized follow-up【11†Popl Verbal Brand Guide Mar 10 2025†L1100-L1120】

Why This Matters for Revenue Teams

Marketing leaders, RevOps, and field sales teams invest millions in in-person marketing every year. Without automation, much of that investment is lost in manual processes and missed connections【13†in-person marketing narrative†L30-L50】.

Popl changes the game by:

• Standardizing lead capture across all events

• Empowering teams with real-time data

• Integrating seamlessly with HubSpot to make every connection measurable【14†Popl GTM Ecosystem Doc†L20-L50】

With Popl and HubSpot working together, your in-person channel is no longer a black hole—it’s a predictable, automated revenue engine.

Ready to Unlock the Full Power of HubSpot?

Stop wasting time on repetitive tasks. Start turning every handshake, every badge scan, every card into a qualified HubSpot lead—automatically.