Event Intelligence: Discover Buyers going to Events in your Market

Event Intelligence connects event lists to your CRM — revealing prospects, open deals, and customers attending your target events.

Discover buyers, active deals, and current customers going to events in your market

Get more out of every conference. Access hard-to-find exhibitor and attendee data, layer in CRM context, and walk into every event knowing exactly who to talk to and where revenue is.

Get more out of every conference. Event Intelligence gives you access to hard-to-find attendee and exhibitor data so you can plan ahead, choose the right events, and know exactly who will be there. Sync with your CRM to see buyers, active deals, and customers attending—before the event even starts.

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2.5 million professionals across 90% of Fortune 500 trust Popl

built for gtm teams

'Real-Time Lead Sync,' 'Customizable Workflows,'' and 'Advanced Analytics.''

Speed

Handshake to CRM in seconds, not days. Accelerate your speed to lead.

Consistency

Standardize your lead capture process across every rep and every event.

Growth

Collect more qualified leads with validated, AI-enriched contact & company data.

Visibility

Prove event results with full-funnel transparency and attribution.

Speed

Handshake to CRM in seconds, not days. Accelerate your speed to lead.

Consistency

Standardize your lead capture process
across every rep and every event.

Growth

Collect more qualified leads with validated, AI-enriched contact & company data.

Visibility

Prove event results with full-funnel
transparency and attribution.

Companies spend big on events, but lack a system that turns those moments into measurable impact.

Prospecting

Find high-intent buyers attending upcoming events so your team can focus on the right accounts.

Outreach

Send pre-event outreach with complete CRM-backed context—no more generic emails.

CRM Search

Discover leads, accounts, contacts, and opportunities in your CRM that will be attending events.

Plan Ahead

See booth numbers for target accounts, active deals, and customers. Make a plan before hitting the show floor.

500,000+

Attendees & exhibitors prospected in 2025 (so far)

Thousands of high-performing GTM teams use Popl Event Intelligence to make a plan, and send outreach before each event.

Our Proprietary data engine

Verified event data sources

Popl’s proprietary data engine combines first-party event data, trusted partner datasets, real-time marketing signals, historical attendance patterns, and Popl AI predictions to deliver the most accurate event intelligence data for any conference. By validating and cross-checking multiple data sources, we produce reliable exhibitor and attendee lists your team can trust.

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Complete with booth numbers

Enriched exhibitor lists

Event Intelligence gives your team complete exhibitor lists enriched with company data, booth numbers, and stand locations—so you can plan ahead and maximize ROI at every event.

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Enriched attendee info

Predicted attendees

Popl uses exhibiting company data to surface the people most likely to attend each event based on job title, role, and relevance. By analyzing who typically represents each exhibitor, Popl generates predicted attendee contact profiles so your team can identify, prioritize, and plan outreach to the right decision-makers.

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CRM Lookup + Insights

Full CRM context

Event Intelligence cross-references exhibiting companies with your CRM to instantly surface relevant leads, contacts, accounts, and open opportunities. Before the event even begins, your team can see which exhibitors align with active deals, current customers, or high-value prospects—so you walk onto the show floor with context.

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Popl AI Prospector

Automatic list generation

Turn any event exhibitor list web page into a complete, enriched account list—no spreadsheets or manual work required. Simply paste the event URL and our AI agents identify exhibitors, resolve company domains, and generate a complete, structured list your team can immediately use inside Popl Campaigns.

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Popl provides access to event data from conferences and trade shows around the world. As long as an event has a public exhibitor list available online, our AI agents can ingest the page, generate a complete exhibitor dataset.

CES

4,600+ exhibitors

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NRF

1,000+ exhibitors

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PPAI

1,000+ exhibitor

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SEMA

2,400+ exhibitors

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Re:Invent

900+ exhibitors

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Pack Expo

2,200+ exhibitors

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IMEX

3,000+ exhibitors

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1000+ more

Data on any event

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Make your next event your best event

See why the best GTM teams use Popl at events

90%of Fortune 500s
2M+happy users worldwide
150+countries with users

G2 Lead Capture Best Estimated ROI Badge

G2 Lead Retrieval Easiest Setup Badge Spring 2025

G2 Lead Capture High Performer Enterprise Badge Spring 2025

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Frequently Asked Questions

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What is Event Intelligence and how does it work?

Event Intelligence helps your team plan, prioritize, and win more from in-person events before they even begin. Popl uses AI to generate exhibitor and attendee intelligence from public event data, enriches it with verified company and contact details, and matches it directly to your CRM—so you know which prospects, customers, and active deals will be at an event ahead of time.

Which events can Popl provide data for?

Popl can generate Event Intelligence for events worldwide, as long as the event has a public exhibitor list webpage. From large global conferences to niche industry trade shows, our AI Prospector ingests public exhibitor data and transforms it into a structured, enriched dataset your team can immediately use.

How accurate is the exhibitor and attendee data?

Popl’s data is powered by a proprietary engine that combines first-party event data, trusted partner datasets, historical attendance patterns, real-time signals, and Popl AI predictions. Every dataset is validated across multiple sources to ensure accuracy, giving your team reliable exhibitor lists and highly confident predicted attendees you can trust.

What are "Predicted Attendees" and how are they generated?

Predicted Attendees are likely event participants identified based on exhibiting companies and relevant job titles. Popl analyzes who typically attends events on behalf of each exhibitor and surfaces contact profiles for decision-makers and influencers—helping your team identify who to engage before the show floor opens.

How does Event Intelligence connect to my CRM?

Popl matches exhibiting companies to your CRM using company domains, instantly surfacing related leads, contacts, accounts, and open opportunities.

Cross-reference event intelligence data to your CRM requires a native CRM integration to be connected through the Popl dashboard. Setup is quick and easy using a connected app with least privilege permissions.

What teams benefit most from Event Intelligence?

Event Intelligence is built for revenue teams that rely on events for growth—including sales, marketing, partnerships, customer success, and field teams. Whether you’re prospecting new accounts, advancing pipeline, strengthening customer relationships, or planning on-site meetings, Event Intelligence helps turn events into a predictable, repeatable revenue channel.

See every event list through your CRM lens ✨

2.5 million professionals across 90% of Fortune 500 trust Popl

Turn event chaos into scalable revenue