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Popl vs Event Badge Scanners: An In-depth Comparison
Imagine the buzz of a bustling conference floor, where industry professionals are mingling, ideas are sparking, and every handshake holds the potential for a new business opportunity. In these high...
5 Ways AI-Powered Digital Business Cards Boost Sales Conversions
In today's competitive business landscape, sales teams are constantly searching for innovative tools to enhance their conversion rates and streamline their lead generation processes. AI-powered dig...
B2H, IPM & Popl: The Human-Centric Growth Model Every Modern GTM Team Needs to Understand
In-person marketing is having a resurgence. As automation and AI take over more of the sales and marketing process, the value of real human connection is rising. According to recent industry resear...
B2H, IPM, GTM: Three Acronyms Marketers Need to Know in Today’s Post-COVID, AI-Inundated World
In a world where inboxes overflow with automated messages, attention spans continue to shrink, and AI-generated outreach has become standard practice, something remarkable is happening in the marke...
Why In-Person Marketing (IPM) Is Hot Right Now—and Why Popl Is Perfectly Positioned to Lead It
Why In-Person Marketing (IPM) Is Hot Right Now—and Why Popl Is Perfect In a business world saturated with automated emails, AI-generated messages, and digital outreach, something unexpected is happ...
How Popl Continues to Win by Recognizing Cultural Shifts Before Everyone Else
In-person marketing is experiencing a resurgence. As inboxes overflow with AI-generated messages and digital outreach becomes less personal, the value of face-to-face connections is rising fast. Fo...
IPM (In-Person Marketing) vs Event Marketing Explained
In today's competitive business landscape, understanding the distinction between In-Person Marketing (IPM) and traditional event marketing can be the difference between merely participating in indu...
What's the Difference Between IPM (In-Person Marketing) and Event Marketing?
In the fast-evolving world of go-to-market strategies, two terms often get thrown around interchangeably: In-Person Marketing (IPM) and event marketing. But here’s the truth—while they may overlap,...
7 Ways Mobile CRM Transforms Your Field Sales Results
In today's competitive sales landscape, field sales teams need every advantage they can get. Mobile CRM solutions have emerged as a game-changing tool that empowers sales representatives to work mo...
Popl vs. iCapture: A Feature Comparison
In today's competitive business environment, capturing and managing leads effectively at events and conferences can make the difference between thriving and merely surviving. As companies seek to m...
Lead Capture vs. Lead Retrieval Tools: What’s the Difference and Why It Matters
Lead Capture vs. Lead Retrieval Tools: What’s the Difference and Why It Matters in 2025 As in-person events continue to drive meaningful pipeline in B2B marketing, the technology we use to support ...
Understanding the Difference Between Lead Capture and Lead Retrieval
Understanding the Difference Between Lead Capture and Lead Retrieval In the competitive landscape of trade shows and events, 64% of marketers rely on these gatherings as a source of new business op...
Owned vs. Event-Provided Lead Capture Apps: What's the Difference?
In today’s high-stakes trade show environment, the difference between generating pipeline and missing targets often comes down to how you capture leads. As we move through 2025, one thing is clear:...
Comparing Trade Show Lead Capture Apps: The Ultimate Guide for 2025
Comparing Trade Show Lead Capture Apps: The Ultimate Guide for 2025 As in-person marketing becomes more central to pipeline generation, the tools your team uses to capture leads at events matter mo...
7 Powerful Tools for Winning at In-Person Marketing Events
In today's digital-first world, in-person marketing events remain crucial touchpoints for building relationships and generating high-quality leads. According to recent data, face-to-face interactio...
Unlock Low-Hanging Revenue with Smart In-Person Marketing Tools
In a digital-first world, face-to-face interactions have become more valuable than ever. As businesses navigate the complex landscape of marketing channels, in-person marketing stands out as a powe...
7 Smart Event Marketing Tactics for Explosive Lead Growth
Discover 7 powerful event marketing tactics to boost lead generation in 2025. Learn how to set data-driven goals, capture leads with AI, personalize attendee experiences, and integrate CRM tools se...
Win More Deals With Mobile CRM That Works On The Go
Why Offline Mobile CRM Is a Game Changer for Sales Teams Picture this: your sales team is at a packed industry conference, surrounded by potential leads. The WiFi is spotty, and mobile data is unre...
Event Marketing Supercharged: AI Lead Capture Tools That Win
In today's competitive business landscape, the difference between a successful event and a wasted investment often comes down to one critical factor: how effectively you capture and process leads. ...
How to Maximize ROI at Trade Shows: Cutting-Edge Facial Recognition Technologies
Boost trade show ROI with facial recognition and real-time booth analytics. Discover how brands use AI to track engagement, capture leads, and transform event performance into measurable business o...
The In-Person Marketing Blueprint: Win More Leads Offline
Popl’s AI-powered platform transforms trade shows and events into measurable ROI -combining digital business cards, universal badge scanning, and offline lead capture to turn every handshake into a...