B2H, IPM & Popl: The Human-Centric Growth Model Every Modern GTM Team Needs to Understand

B2H, IPM & Popl: The Human-Centric Growth Model Every Modern GTM Team In-person marketing is having a resurgence. As automation and AI take over more of the sales and marketing process, the val...

B2H, IPM, GTM: Three Acronyms Marketers Need to Know in Today’s Post-COVID, AI-Inundated World

B2H, IPM, GTM: Three Acronyms Marketers Need to Know in Today's Post-COVID, AI-Inundated World In a world where inboxes overflow with automated messages, attention spans continue to shrink, and AI-...

Why In-Person Marketing (IPM) Is Hot Right Now—and Why Popl Is Perfectly Positioned to Lead It

Why In-Person Marketing (IPM) Is Hot Right Now—and Why Popl Is Perfect In a business world saturated with automated emails, AI-generated messages, and digital outreach, something unexpected is happ...

How Popl Continues to Win by Recognizing Cultural Shifts Before Everyone Else

How Popl Continues to Win by Recognizing Cultural Shifts Before Everyone Else In-person marketing is experiencing a resurgence. As inboxes overflow with AI-generated messages and digital outreach b...

IPM (In-Person Marketing) vs Event Marketing Explained

In today's competitive business landscape, understanding the distinction between In-Person Marketing (IPM) and traditional event marketing can be the difference between merely participating in indu...

What's the Difference Between IPM (In-Person Marketing) and Event Marketing?

What's the Difference Between IPM (In-Person Marketing) and Event Marketing? In the fast-evolving world of go-to-market strategies, two terms often get thrown around interchangeably: In-Person Mark...

7 Ways Mobile CRM Transforms Your Field Sales Results

In today's competitive sales landscape, field sales teams need every advantage they can get. Mobile CRM solutions have emerged as a game-changing tool that empowers sales representatives to work mo...

Popl vs. iCapture: A Feature Comparison

Popl vs. iCapture: A Feature Comparison In today's competitive business environment, capturing and managing leads effectively at events and conferences can make the difference between thriving and ...

Lead Capture vs. Lead Retrieval Tools: What’s the Difference and Why It Matters

Lead Capture vs. Lead Retrieval Tools: What’s the Difference and Why It Matters in 2025 As in-person events continue to drive meaningful pipeline in B2B marketing, the technology we use to support ...

Understanding the Difference Between Lead Capture and Lead Retrieval

Understanding the Difference Between Lead Capture and Lead Retrieval In the competitive landscape of trade shows and events, 64% of marketers rely on these gatherings as a source of new business op...

Owned vs. Event-Provided Lead Capture Apps: What's the Difference?

In today’s high-stakes trade show environment, the difference between generating pipeline and missing targets often comes down to how you capture leads. As we move through 2025, one thing is clear:...

Comparing Trade Show Lead Capture Apps: The Ultimate Guide for 2025

Comparing Trade Show Lead Capture Apps: The Ultimate Guide for 2025 As in-person marketing becomes more central to pipeline generation, the tools your team uses to capture leads at events matter mo...

7 Powerful Tools for Winning at In-Person Marketing Events

In today's digital-first world, in-person marketing events remain crucial touchpoints for building relationships and generating high-quality leads. According to recent data, face-to-face interactio...

Unlock Low-Hanging Revenue with Smart In-Person Marketing Tools

In a digital-first world, face-to-face interactions have become more valuable than ever. As businesses navigate the complex landscape of marketing channels, in-person marketing stands out as a powe...

7 Smart Event Marketing Tactics for Explosive Lead Growth

Discover 7 powerful event marketing tactics to boost lead generation in 2025. Learn how to set data-driven goals, capture leads with AI, personalize attendee experiences, and integrate CRM tools se...

Win More Deals With Mobile CRM That Works On The Go

Why Offline Mobile CRM Is a Game Changer for Sales Teams Picture this: your sales team is at a packed industry conference, surrounded by potential leads. The WiFi is spotty, and mobile data is unre...

Event Marketing Supercharged: AI Lead Capture Tools That Win

In today's competitive business landscape, the difference between a successful event and a wasted investment often comes down to one critical factor: how effectively you capture and process leads. ...

How to Maximize ROI at Trade Shows: Cutting-Edge Facial Recognition Technologies

Boost trade show ROI with facial recognition and real-time booth analytics. Discover how brands use AI to track engagement, capture leads, and transform event performance into measurable business o...

The In-Person Marketing Blueprint: Win More Leads Offline

Popl’s AI-powered platform transforms trade shows and events into measurable ROI -combining digital business cards, universal badge scanning, and offline lead capture to turn every handshake into a...

Why Companies Are Doing In-Person Marketing All Wrong (and How Pipeline Suffers)

B2B teams lose pipeline at events due to poor lead capture. Popl’s AI-powered platform fixes that capturing qualified leads with context, syncing instantly to CRMs, and driving real revenue.