Event Marketing Supercharged: AI Lead Capture Tools That Win

In today's competitive business landscape, the difference between a successful event and a wasted investment often comes down to one critical factor: how effectively you capture and process leads. ...

How to Maximize ROI at Trade Shows: Cutting-Edge Facial Recognition Technologies

Boost trade show ROI with facial recognition and real-time booth analytics. Discover how brands use AI to track engagement, capture leads, and transform event performance into measurable business o...

7 Smart Lead Capture Solutions That Boost Sales Instantly

Popl’s AI-powered lead capture platform transforms in-person events into high-converting sales opportunities with real-time CRM sync and digital tools. Start capturing more leads and closing more d...

7 Digital Business Card Features That Actually Win New Clients

Discover seven proven digital business card features that boost client acquisition in 2025 offline mode, AI enrichment, CRM integration, and more to transform in-person networking into real revenue.

The Modern In-Person Marketing (IPM) Tech Stack: 5 Tools That Power Revenue Growth

In-person marketing is evolving fast - modern teams now use integrated tech stacks to turn real-time conversations into a qualified revenue pipeline. Discover five essential tools powering this tra...

From Handshakes to Hot Leads: The Ultimate In-Person Marketing Guide

Revenue leakage is a hidden threat in event marketing — caused by missed connections, broken lead workflows, and delayed follow-up. Learn how these silent gaps impact pipeline growth and explains h...

Renting Badge Scanners Is Risky, Renting Your Lead Gen Strategy Is Worse

Renting badge scanners puts your event ROI at risk. When tech fails, so does your pipeline. Discover why top-performing teams are ditching outdated rental systems and bringing lead capture in-house...

Offline Lead Generation at Events? 5 Tools That Never Fail

Connectivity issues shouldn’t cost you leads. This guide explores five powerful offline lead capture tools, like mobile apps, QR codes, and digital business cards, that work without Wi-Fi. Learn ho...

What Is a Badge Kit API? A Simple Answer for Non-Technical Marketers

Tired of outdated badge scanners and delayed lead data? A Badge Kit API lets you scan attendee badges using your own tool, like Popl, for real-time, enriched lead capture and CRM syncing. Learn how...

How to Create a Culture Shift with Your Sales Reps: From Paper Business Cards to Digital Connections

Outdated in-person sales tactics are costing you leads. Learn how to build a digital-first culture that streamlines lead capture, enhances CRM integration, and drives real ROI. This guide reveals t...

Why Your Sales Team's Digital Business Cards Aren't Working

Digital business cards are everywhere, but many fall short for modern sales teams. Want to know why and how to fix it? Discover the key mistakes most teams make, and explore how Popl’s AI-powered p...

Smart Lead Capture Tools That Work Anywhere, Anytime

Most trade show leads never reach your CRM. Learn how Popl’s offline-ready, AI-powered lead capture platform helps sales teams convert more contacts into pipeline faster. 

Beyond Badge Scanning: AI-Powered Event Marketing That Fills CRMs

Event marketing is evolving fast; basic badge scanning won’t cut it anymore.Learn how AI-powered tools turn event contacts into qualified leads, real-time CRM updates, and sales-ready data.

Event Lead Capture That Works When WiFi Doesn't – Smart Tactics

WiFi issues shouldn’t kill your event ROI. Learn how Popl’s offline lead capture ensures every interaction is saved, synced, and sales-ready even without an internet connection.

Popl Secures 22 G2 Awards in Spring 2025 - Cementing Its Position as the Pioneer of In-Person Marketing

Popl wins 22 G2 Spring 2025 awards for digital business cards, lead capture, and CRM integration—proving it’s the leading platform for in-person marketing. Discover why top teams trust Popl.

Digital Business Cards That Convert: Winning Tactics for Sales Teams

Sales teams need more than paper cards to succeed at events. Learn how Popl digital business card and AI-powered event lead capture platform streamlines engagement, boosts conversions, and maximize...

What are Lead Sources (Definition, Types and Best Practices)

In the competitive landscape of modern business, effectively managing and leveraging lead sources is crucial for sustaining growth and achieving sales targets.  Lead sources, whether inbound, outbo...

A Comprehensive Guide to Effective Lead Management CRM

In today’s highly competitive business landscape, managing leads effectively is more important than ever. Businesses are constantly seeking innovative ways to capture, nurture, and convert leads in...

How to Develop an Effective Lead Scoring Model: Ultimate Guide

In today’s competitive business environment, efficient lead management is crucial for converting prospects into customers. One of the most effective tools in a marketer's arsenal is lead scoring, a...

How to Become a Lead Generation Specialist: Unleash Your Business Potential

Becoming a lead generation specialist is a rewarding career path that combines elements of marketing, sales, and data analysis to drive business growth. These professionals play a crucial role in i...