Popl vs Event Badge Scanners: An In-depth Comparison
Imagine the buzz of a bustling conference floor, where industry professionals are mingling, ideas are sparking, and every handshake holds the potential for a new business opportunity. In these high...
Apple's New iOS26 Just Killed Cold Calling (And Why It's Time to Invest in In-Person Channels)
The landscape of sales and marketing is undergoing a seismic shift. With Apple's introduction of iOS26 and its advanced call screening features, traditional outreach methods like cold calling are ...
Popl's HubSpot Integration: Streamline Your Lead Capture
Popl is a platform for modernizing how your team captures and manages leads, especially at events. With Popl's HubSpot integration, you can eliminate manual data entry and enable a seamless flow of...
Top Lead Enrichment Tools for Events to Boost Sales Conversion
Are you looking to supercharge your sales conversions at events with cutting-edge lead enrichment tools? Look no further. At Popl, we’re proud to be recognized as a category leader in event attende...
Why Your CRM Needs Lead Enrichment To Unlock Hidden Revenue
Every year, companies spend billions attending conferences, trade shows, and networking events, hoping to turn face-to-face interactions into real business results. Yet, too often, the contacts col...
7 Ways Lead Enrichment Transforms Event Contacts Into Revenue
Every year, companies invest billions in conferences, trade shows, and networking events, hoping to turn face-to-face interactions into real business results. Yet, too often, the contacts collected...
Digital Business Cards: The Modern Way to Win New Clients
The way professionals connect and win new clients is changing fast. According to recent industry data, in-person events are expected to drive over $2 trillion in business value by 2034. Yet, many t...
Automated Lead Capture: Converting Real-World Interactions to Revenue
In-person events are back in full force, with the global events industry projected to reach $2.3 trillion by 2034. Yet, many sales and marketing teams still struggle to turn face-to-face conversati...
Why Smart Teams Enrich Leads Before CRM Import (Not After)
Why Smart Teams Enrich Leads Before CRM Import (Not After) Every sales and marketing leader knows the pain of sifting through incomplete, outdated, or irrelevant lead data after a major event. You ...
11 Business Card Scanner Apps for Efficient Contact Management in 2025
In-person meetings still drive the highest quality leads for sales and marketing teams, but the way we capture and manage those contacts hasn’t kept up with the rest of the tech stack. According to...
Popl Becomes HubSpot App Partner with a Certified Integration
New York, NY – Today, Popl announced that it has built a certified integration for the HubSpot platform and has officially joined HubSpot’s App Partner Program. HubSpot, a leading customer relatio...
How to Justify an Investment in In-Person Marketing (IPM) to Your CEO or Executive Board
In a world overrun by cold emails, AI-generated drip campaigns, and SEO saturation, the most valuable channel is the one your competitors overlook: human connection. Yet, when it comes to budget al...
How Conference Lead Scanners Got Replaced by AI Apps in 2025
The way sales and marketing teams capture leads at conferences has changed dramatically. In 2025, the familiar sight of bulky badge scanners and stacks of business cards is fading fast. AI-powered ...
Smart Lead Capture Systems: From First Touch To CRM Import
In today's competitive business landscape, the difference between winning and losing deals often comes down to how quickly and effectively you can capture, process, and follow up with leads from in...
The Field Sales Playbook: Converting Face-to-Face into Revenue
In today's increasingly digital world, face-to-face sales interactions remain a powerful revenue driver when executed effectively. As we move through 2025, field sales teams need a structured appro...
IPM - The Missing Term for In-Person Lead Generation Outside of Conferences & Trade Shows
In-person marketing is changing fast. While trade shows and conferences still matter, the most valuable business connections often happen outside the expo hall—at community dinners, industry meetup...
7 AI-Powered Event Marketing Tactics for Explosive Lead Growth
In today's competitive business landscape, event marketing has evolved beyond traditional methods. Forward-thinking companies are leveraging artificial intelligence to transform how they capture, q...
Pocket-Sized Power: How Mobile CRM Transforms Field Sales
Field sales has always been about agility, timing, and building real relationships. But in 2025, the difference between a missed opportunity and a closed deal often comes down to the technology in ...
IPM vs. Event Marketing vs. Field Marketing: What's the Difference?
In-person engagement is more valuable than ever. As digital fatigue sets in and inboxes overflow, face-to-face interactions remain the most effective way to build trust, capture leads, and drive re...
In-Person Marketing vs. Field Marketing: What's the Difference in 2025?
In-Person Marketing vs. Field Marketing: What's the Difference in 2025? B2B marketing in 2025 is more complex and data-driven than ever. As organizations push for higher ROI from every interaction,...
The Future of Trade Show Lead Gen: How Interactive Digital Kiosks Are Transforming Exhibitor ROI
In the fast-paced world of trade shows and conferences, booth real estate is expensive and attention spans are short. Making every second and interaction count has become crucial for exhibitors see...