Metal Business Cards: The Complete Guide

Learn how to make a bold statement with metal business cards, durable, customizable, and tech-integrated tools that elevate your brand, enhance networking, and leave an unforgettable impression in ...

The Modern In-Person Marketing (IPM) Tech Stack: 5 Tools That Power Revenue Growth

In-person marketing is evolving fast - modern teams now use integrated tech stacks to turn real-time conversations into a qualified revenue pipeline. Discover five essential tools powering this tra...

Renting Badge Scanners Is Risky, Renting Your Lead Gen Strategy Is Worse

Renting badge scanners puts your event ROI at risk. When tech fails, so does your pipeline. Discover why top-performing teams are ditching outdated rental systems and bringing lead capture in-house...

Offline Lead Generation at Events? 5 Tools That Never Fail

Connectivity issues shouldn’t cost you leads. This guide explores five powerful offline lead capture tools, like mobile apps, QR codes, and digital business cards, that work without Wi-Fi. Learn ho...

What Is a Badge Kit API? A Simple Answer for Non-Technical Marketers

Tired of outdated badge scanners and delayed lead data? A Badge Kit API lets you scan attendee badges using your own tool, like Popl, for real-time, enriched lead capture and CRM syncing. Learn how...

Why Your Sales Team's Digital Business Cards Aren't Working

Digital business cards are everywhere, but many fall short for modern sales teams. Want to know why and how to fix it? Discover the key mistakes most teams make, and explore how Popl’s AI-powered p...

Smart Lead Capture Tools That Work Anywhere, Anytime

Most trade show leads never reach your CRM. Learn how Popl’s offline-ready, AI-powered lead capture platform helps sales teams convert more contacts into pipeline faster. 

What are Lead Sources (Definition, Types and Best Practices)

In the competitive landscape of modern business, effectively managing and leveraging lead sources is crucial for sustaining growth and achieving sales targets.  Lead sources, whether inbound, outbo...

How to Upload List to CRM: iOs, Android, SalesForce and More

In today's fast-paced business environment, effectively managing and leveraging your customer data is crucial for maintaining strong client relationships and driving sales growth. One of the most e...

How to Upload Excel to CRM: Easy Guide with Tips & Tricks

In today's data-driven business environment, efficiently managing and integrating customer information is crucial for maintaining a competitive edge.  One common challenge many organizations face i...

A Comprehensive Guide to Effective Lead Management CRM

In today’s highly competitive business landscape, managing leads effectively is more important than ever. Businesses are constantly seeking innovative ways to capture, nurture, and convert leads in...

How to Develop an Effective Lead Scoring Model: Ultimate Guide

In today’s competitive business environment, efficient lead management is crucial for converting prospects into customers. One of the most effective tools in a marketer's arsenal is lead scoring, a...

How to Become a Lead Generation Specialist: Unleash Your Business Potential

Becoming a lead generation specialist is a rewarding career path that combines elements of marketing, sales, and data analysis to drive business growth. These professionals play a crucial role in i...

What is Lead Scoring: A Comprehensive Guide to Understanding and Implementing

In the world of marketing, lead scoring stands out as a critical strategy for prioritizing and managing potential customers. By assigning values to leads based on their behavior and characteristics...

Lead Capture Forms: The Ultimate Guide to Boost Your Conversions Today

In today's competitive digital landscape, capturing and converting leads is paramount to the success of any business. Lead capture forms are an essential tool in this process, acting as the gateway...

Ultimate Guide to Creating an Effective Lead Generation Funnel

In the competitive landscape of digital marketing, businesses must continuously innovate to capture and convert potential customers. One of the most effective strategies to achieve this is through ...

Lead Generation Tools to Take Your Business to the Next Level: The Ultimate Guide

Companies are continually seeking innovative strategies and tools to capture, nurture, and convert leads into loyal customers. Digital business cards and integrated lead generation tools have emerg...

How to Help Your Team Win at NRF Retail's Big Show

Attending major industry events like NRF Retail's Big Show is a golden opportunity for businesses to showcase their products, network with key players, and gather valuable insights.  However, maxim...

Navigating NRF Retail's Big Show: A Comprehensive Guide

As you prepare for NRF Retail's Big Show, one of the premier events in the retail industry, it's essential to maximize your experience not just within the conference halls but also by exploring the...

CES Las Vegas: Tips to Supercharge Your Experience

Attending CES (Consumer Electronics Show) in Las Vegas is an extraordinary opportunity to witness the latest technological innovations, connect with industry leaders, and gain valuable insights int...