All Blogs
Popl vs event badge scanners: An in-depth comparison
Imagine the buzz of a bustling conference floor, where industry professionals are mingling, ideas are sparking, and every handshake holds the potential for a new business opportunity. In these high...
How to calculate ROI on event lead capture
Most event teams can't prove their conference ROI. The data exists; it just never gets connected to revenue. Here's how to fix that.
The hidden cost of renting badge scanners at trade shows
Renting badge scanners feels like the path of least resistance. Show up, grab the hardware, scan badges, and hand them back. But the real rental cost isn't on the invoice. It's what you lose in dat...
How badge scanning technology works: OCR, QR, and NFC explained
If your badge scanner has ever failed mid-conversation or only worked at certain events, you already know not all lead retrieval works the same way. This guide breaks down how QR, NFC, and AI-power...
In-person go-to-market strategy: A framework for revenue teams
Most B2B teams spend $50,000 on a booth and follow up two weeks later, long after prospects have forgotten they exist. Here's the six-step event GTM framework Popl's BDRs used to drive $4.4M in qua...
Event lead capture problems: Why most tools fail (and what to do instead)
Up to 80% of event leads never make it into a CRM. The problem usually isn't the reps. It's the tools. Here are the six most common reasons lead capture breaks down, and what the top-performing tea...
How Popl's list enrichment engine achieves 95%+ match rates
Most event teams leave 30% - 40% of event leads on the table. Why? Incomplete data from legacy enrichment tools. Not with Popl. Its enrichment engine delivers 95% match rates. Find out how.
Pre-show list enrichment: Book meetings before the event starts
The most successful event teams plan ahead. Get their 6-step pre-show list enrichment and outreach strategy, so you can walk into the event with a calendar full of booked meetings, too.
Best RSVP tools in 2026: Top event registration platforms
Still tracking RSVPs in a spreadsheet? There's a better way. See our 2026 roundup of the best tools to manage guests, invites & more.
Trade show badge scanner app: What to look for in 2026
Every hour after a trade show, your leads go cold. The right badge scanner app changes that. Here's what separates the best from the rest in 2026.
Comparing trade show lead capture apps: The ultimate guide for 2026
Discover the best trade show lead capture apps of 2026. Compare owned systems like Popl vs. show-provided tools to boost pipeline, CRM sync, and event ROI.
2026 trade show lead capture systems comparison
See which trade show lead capture criteria teams are prioritizing in 2026 and how Popl compares to traditional event-provided systems
7 AI lead capture tools for stronger event ROI in 2026
See the top 7 AI event lead capture tools helping teams generate ROI in 2026: from universal badge scanning to AI enrichment and CRM sync.
Top trade show metrics to measure for success in 2026
Teams are under more pressure than ever to justify event spending in 2026. See which trade show metrics to track this year, so you can prove the ROI of your program.
Top trade show lead generation ideas for 2026 success
Teams are generating millions in event pipeline each quarter, and yours could too. Get the top trade show lead generation strategies for 2026 now.
What is event lead capture technology? Guide for 2026
Buyers trust in-person events most for finding new products. See how modern lead capture technologies help teams capitalize on that interest and make events a top growth channel.
How to automate LinkedIn connections with Popl, Zapier, and HeyReach
As a BDR at Popl, I spend a lot of time walking event floors and starting conversations that matter. But the real impact comes afterward, when those connections continue online. That’s why I autom...
Popl & HubSpot Event ROI Dashboard Setup Guide
Integrate Popl with HubSpot to build an Event ROI Dashboard that attributes leads, pipeline, and revenue to in-person events for accurate, data-driven ROI reporting.
What Sets Popl Apart: Ruthless Focus on Effortless Event Lead Capture
In a world where event tech vendors are racing to stack features like a Swiss Army knife nobody asked for, Popl is focused (ruthlessly focused) on solving the problem that actually drives pipeline:...
Popl partners with Retail Summits to power lead capture worldwide
Popl is now the official lead capture partner for Retail Summits, powering every sponsor at their global events in New York, London, Dubai, Austin, and beyond. Here's what the partnership means for...
In-Person GTM: How to Make Every Connection Count
This article was written by Colin Hannan, co-founder of Proven Partners, a marketing agency specializing in luxury real estate. A few years ago, I was standing under a tented canopy on a cliffside ...