5 Best Captello Alternatives in 2025: Features, Pricing & Comparisons

Popl helps sales and marketing teams generate pipeline with universal badge scanning, AI enrichment, and instant CRM sync, while Captello focuses on booth gamification and event management for large trade-show exhibitors.

Captello specializes in gamified event engagement,  offering prize wheels, contests, and customizable experiences that boost booth traffic and brand interaction. It’s best suited for exhibitors managing large-scale, entertainment-focused trade shows.

Popl focuses on pipeline, not prizes. Built for mid-market and enterprise sales and marketing teams, Popl unifies lead capture across every event type, from conferences and trade shows to field activations and partner dinners. With its universal badge scanner, AI-powered enrichment, and instant CRM integrations, Popl helps teams convert every conversation into a qualified, enriched contact inside their CRM in seconds.

Instead of acting as a full event-management suite, Popl acts as the connective layer between your in-person programs and your CRM. The platform’s analytics link every event touchpoint to revenue outcomes, giving marketing and sales leaders clear visibility into ROI across their field, partner, and conference activities.

Captello helps organizers create experiences. Popl helps teams generate pipeline from events.

Popl Is Perfect For: Mid-Market and Enterprise Teams

Target customers: Event marketing and sales teams focused on driving pipeline from in-person events

Primary use cases: Universal badge scanning with AI enrichment, list enrichment, CRM sync

Popl vs. Captello Feature Comparison

When in-person go-to-market (GTM) teams step onto the event floor, their goal is to create revenue opportunities.

Captello’s gamification features may not fit the goals and budget priorities of in-person go-to-market (GTM) teams. The company offers interactive prize wheels, scavenger hunts, and engagement-first lead capture designed to drive attendee traffic and brand activation. 

Yet as teams scale across dinners, partner events, and field activations, the real challenge becomes turning those leads into measurable opportunities. That’s where Popl comes into play. With a universal badge scanner, AI-powered enrichment, instant CRM integrations, and analytics dashboards, Popl positions itself not just as an event lead capture tool, but as the end-to-end pipeline engine behind modern events. 

For teams focused on engaging leads with gamification, Captello remains a solid choice. But for organizations committed to seeing every badge, QR code, or paper business card flow into enriched, verified contacts in their CRMs and pipeline insights, Popl makes a strong case as the more scalable, outcome-driven solution.

Event Lead Capture

• Popl’s event lead capture makes it easy to collect contact info instantly through NFC, QR codes, and digital business cards. NFC (near field communication) is the same tap-to-share technology used in mobile payments, letting prospects exchange info with just a quick tap. Every interaction is logged, enriched, and synced directly into your CRM.
  
  
  

Both Popl and Captello offer event lead capture tools, but they serve different needs. Captello focuses on event management and gamification features designed to enhance attendee engagement. 

However, because it doesn’t offer a true universal badge scanner, users often need to switch between different tools or scanning methods depending on the event. This can slow down setup, create delays at the booth, and make the lead capture process less consistent.

Popl, on the other hand, is purpose-built for sales and marketing teams that prioritize fast, reliable in-person lead capture, data enrichment, and seamless CRM syncing to turn conversations into measurable pipeline.

Pros and Cons 

“Because of the amount of customizations that you can do, it does take a quite a bit of time to get familiar with [Captello’s] backend admin capabilities. There is so much you can do, which is a good thing, but learning how to do all the things can get overwhelming. Also, there are a few add-ons that I think should be consider to be included in the original set up, for example some of the automations.” - Captello user review from G2

The pros and cons of Popl compared to Captello really come down to the platforms' different focuses. Popl is geared more toward enabling sales and marketing teams to capture, enrich, and act on event leads quickly. Captello is designed for large organizers and exhibitors who need a full-event management and engagement system. 

Popl consistently earns high marks for its ease of use, fast onboarding, and mobile-first networking experience: reviewers say it’s “incredibly easy to set up” and “so quick and effortless” for capturing leads. 

Captello shines in customization, booth-centric gamification, and complex exhibitor ecosystems, with users highlighting its feature-rich, event-oriented workflows. However, Captello may offer more than a sales or field team needs.

In other words? If your priority is deploying universal event lead capture and enrichment across any event, Popl stands out. If you’re designing large-scale trade shows with dozens of booths, custom attendee journeys, and gamified experiences, Captello may be the right fit.

With that framing in mind, here are the pros and cons of Popl compared to Captello.

“Popl makes sharing contact info fast and professional with one-tap digital business cards and branded profiles. The Teams platform adds real value by syncing leads directly into CRMs like HubSpot, keeping everything organized. Event Lead Capture is especially useful at trade shows and networking events, replacing expensive badge scanners with an easy mobile solution.” – Popl user review from G2

Pricing

Popl uses a transparent, scalable pricing model. Individuals and small teams can choose from tiered monthly or annual subscriptions. Larger teams enjoy usage-based pricing. This can result in stronger platform ROI because teams only pay for the leads they capture with the badge scanner. 

Captello’s pricing model is structured around per-event licenses. The Premium Lead Capture tier starts at $500 per year for one event license. Users can expect to pay extra fees for API kits with Captello’s standard lead capture solution.  

Beyond that, Captello offers custom quotes for larger exhibitor setups or event-specific gamification features, making it better suited for large trade-show environments rather than recurring event programs.

Takeaway

Popl’s pricing model is built for flexibility and scale, ideal for teams that need to capture, qualify, and sync leads seamlessly across multiple events. Captello’s per-event structure fits organizations managing large, exhibitor-style trade shows with heavy customization and gamification.

Popl offers a modern, team-friendly approach to event lead capture without the complexity or one-time licensing limitations of traditional event software.

Verdict: Popl vs. Captello

Popl and Captello help organizations capture leads at events, but they’re built for different goals. Captello is ideal for large trade shows and exhibitor networks that need gamification, prize-based engagement, and deep customization across multiple booths. Its strength lies in creating branded attendee experiences for event producers.

Popl, by contrast, is built for revenue teams. Mid-market and enterprise sales or marketing organizations use Popl to capture, qualify, and sync leads across every event, from conferences and field activations to national trade shows. Instead of focusing on games or attendee entertainment, Popl focuses on speed, accuracy, and ROI: instant badge scanning, AI-powered enrichment, and one-click CRM sync.

Captello’s per-event pricing, need for costly API kits, and complex setup might make sense for large, one-time events. Popl’s scalable, team-based model fits companies that run multiple events per year, need consistent data flow into their CRM, and prioritize event ROI.

In short, Captello is great for event organizers. Popl is built for sales and marketing teams who turn in-person interactions into revenue. Popl offers a faster, cleaner platform and clear visibility across the event pipeline.

iCapture focuses on form-driven lead capture with detailed control over data entry and CRM workflows. Captello takes a broader approach, layering gamified attendee engagement on top of traditional capture, which can be helpful for large trade-show organizers but often more complex to manage.

iCapture is made for exhibitors who want more control over how leads are gathered and shared with their CRM. It lets teams design custom forms and capture leads offline. However, setup takes more work: each event usually needs its own badge kit connection, since there’s no single scanner that works everywhere.

Captello goes beyond lead capture. It includes event management, games, and interactive tools to help big exhibitors draw people to their booths. Those features make it strong for large trade shows, but they also make the platform more complex to set up and use. Teams often switch between scanning methods depending on the event, which can slow things down if not fully configured.

iCapture suits teams that want tight control over form design and CRM handoff but reliability at the booth depends on event-specific badge setups; without a true universal scanner, capture can stall or slow if those integrations aren’t fully in place. Captello works better for teams focused on engagement and booth traffic, as long as they’re prepared for a steeper learning curve and extra event setup.

iCapture Is Perfect for Regular Conference Exhibitors 

Target Audience: Exhibitors and event marketing teams that regularly attend trade shows, expos, or conferences and want control over how lead data is collected and transferred into their CRM systems.

Primary Use Cases: Custom lead capture forms, offline data collection, CRM integrations.

iCapture vs. Captello Feature Comparison

Both Popl and Captello deliver event lead capture tools, but they serve different needs. Captello emphasizes event management and gamification features to enhance attendee engagement, while iCapture focuses on customizable lead forms and integrations. 

However, neither platform offers a true universal badge scanner, which can lead to more setup work, added costs for API access or badge-kit integrations, and slower lead capture at the booth while systems are configured. 

Captello stands out for its broad feature set, combining lead capture with event management, gamification, and audience engagement tools designed to boost booth interaction. iCapture, on the other hand, is known for its customizable lead forms, data collection flexibility, and reliable CRM integrations, making it useful for teams that want detailed control over how event data is gathered and organized.

iCapture and Captello both offer event lead capture, but they approach the process differently. iCapture centers on customization and control, allowing teams to tailor forms, capture data offline, and manage syncs to their CRM systems. Captello provides a broader event platform that blends lead capture with engagement and event management tools for more interactive experiences.

Despite their strengths, both tools come with operational tradeoffs. Because neither provides a true universal badge scanner, teams may face added complexity when setting up for new events, configuring integrations, paying additional fees, or adjusting scanning workflows to fit each show’s requirements. These extra steps can be a drawback for teams that need speed and consistency across multiple events.

Pros and Cons 

“[iCapture] claimed several API's they did not actually have; it did not save us money to use this over paying each show directly; the content did not link into Eloqua the way we were told it would in the selling process. Overall very disappointing. Might be useful for baby startups.” - iCapture user review from Capterra

iCapture centers on form customization, offline data collection, and CRM connectivity, making it a fit for teams that want control over how leads are gathered and transferred into their systems. Captello caters to larger exhibitors and organizers who need an all-in-one event ecosystem that combines lead capture with attendee engagement, gamification, and on-site management tools. 

While Captello delivers extensive configuration options and attendee engagement tools, iCapture centers on customizable, form-based lead capture with CRM integrations. Both platforms may require event-specific setup or multiple tools to scan badges, QR codes, and paper business cards across different events. 

With that context, here are the pros and cons of iCapture compared to Captello.

“We have had ongoing issues with Captello since we started working with them. For our first show, the chat feature was not working properly, and was never fixed in time. The last show we attended, however, proved to be a complete failure on the Captello side as their technology did not facilitate scanning of badges using Aztec coding. Several other competitors had no issues capturing leads, and we were left needing to purchase multiple mobile licenses from another provider in order to capture leads. I have also been informed that Captello has been notorious for having these issues at numerous events, and we are just another victim of false advertising. I wish I had known about these issues prior to signing with them.” - Captello user review from G2

Pricing

iCapture uses a custom, annual subscription model built for exhibitors and organizations that attend multiple trade shows each year. Pricing begins around $8,000 per year, with final costs varying based on the number of events, CRM integrations, and support needs. This model can make budgeting less flexible, since it doesn’t scale up or down based on event size or lead volume. As a result, organizations may see uneven value from their investment, paying the same amount for a small regional event as they would for a large conference that generates far more leads.

Captello, by contrast, follows a per-event pricing model designed for exhibitors who need flexibility on a show-by-show basis. The Premium Lead Capture tier starts at $500 per year for one event license, while larger activations and gamification features require a custom quote.

Takeaway

In short, iCapture’s annual pricing supports sustained use across multiple events but may overcommit budget for shows with fewer leads or lower returns. Captello’s per-event structure offers greater flexibility, though its license model may become costlier or more complex when scaling across many events.

Verdict: iCapture vs. Captello 

Both iCapture and Captello provide lead capture, but their tradeoffs become clear when you look at how they scale. iCapture gives teams control over data and form customization, but that precision comes with setup overhead. Each event often requires badge-kit configuration, and without a universal scanner, lead capture can feel slower or more manual than modern alternatives. Its annual pricing works for teams attending many trade shows, yet it can be difficult to justify when smaller events generate fewer leads or lower ROI.

Captello offers more flexibility from event to event, with engagement features like games and booth experiences that appeal to large exhibitors. However, that same breadth adds complexity. Users often need to manage multiple scanning tools or configurations based on badge type, and the setup learning curve can be steep. Its per-event licensing helps for one-off activations but is less efficient for organizations with recurring event schedules.

i
Capture offers detailed control over how leads are collected and synced but requires more setup time and a higher upfront investment. Captello offers built-in engagement tools but introduces added complexity, especially when configuring different badge systems or managing multi-booth setups.

Mobly streamlines lead capture with verified data accuracy, while Captello enhances event engagement through interactive, customizable experiences.

Mobly focuses on accuracy and reliability, using AI and human validation to ensure every lead is correct before syncing to the CRM. This verification process helps maintain data quality but can slow delivery.

Captello, meanwhile, is built for large exhibitors who want to engage attendees through interactive tools and booth experiences. It offers gamification, contests, and customizable forms but requires more setup time and switching between scanning methods for different events.

Mobly suits smaller teams that value simplicity and verified data. Captello fits enterprise organizers who need complex, engagement-driven event tools. 

Mobly Is Perfect for SMB and Mid-Market Event Teams

Target Customers: Smaller companies that need lightweight event lead capture. 

Primary Use Cases: Universal badge scanning, AI enrichment with human validation, CRM sync.

Mobly vs. Captello Feature Comparison

Mobly focuses on accuracy and data quality, using a mix of AI and human review to verify each lead before it reaches the CRM. That process ensures reliable data but can slow things down. Some users have reported long waits between capture and when the leads actually appear in their systems. 

Captello, by contrast, is designed for large exhibitors who want to drive engagement at their booths. It offers interactive tools and customizable forms but can take time to learn and set up. The platform also lacks a true universal scanner, which means users may need to switch between different capture methods depending on the event.

Below is a full comparison of Mobly and Captello’s event lead capture features.

Pros and Cons

“I noticed it takes quite a while for the app to populate captured leads within the conference list. I know there is probably some behind the scenes verification of information prior to making it available, but hoping it improves soon. Also, it would be great to have QR code functionality, as most conference badges now have the codes available for this purpose.” - Mobly user review from G2

Captello caters to large trade-show organizers and exhibitors who prioritize attendee engagement, gamification, and full event management. Mobly, by contrast, focuses on simplifying lead capture for smaller marketing and sales teams that value data accuracy and ease of use over complex event setups.

Captello’s strength lies in its customizable, engagement-driven platform, complete with games, contests, and advanced booth tools. However, this same breadth can make setup and management time-intensive. Mobly strips away those layers, offering a lightweight, user-friendly alternative centered on scanning, CRM syncing, and verified data. 

In short, Captello helps organizers create immersive event experiences, while Mobly helps teams capture and enrich event leads, though some users note delays due to human verification. 

With these factors in mind, here are the pros and cons of Mobly compared to Captello.

“Every time we have a show with lead scanning, I have to purchase an API kit that costs between $700 -$1200. It's become costly.” - Captello user review from G2

Pricing

Mobly and Captello both rely on custom-quote pricing, but their models create different value tradeoffs. 

Mobly offers a subscription model based on the number of events a company attends each year. This can offer flexibility and scale with the organization's needs, which may appeal to SMB and mid-market teams. However, events can vary in size, with some offering a higher volume of leads than others. This can make ROI on the platform inconsistent across events. 

Captello charges users a new license fee for each event, and its standard lead-capture solution requires API kits, which can add to the platform's total cost. This may be ideal for teams that need Captello’s complete suite of management and gamification capabilities for one-off events. Teams attending multiple events a year may find this pricing structure rigid and cost-prohibitive, especially if their primary focus is on event lead capture and follow-ups.

Mobly vs. Captello Final Verdict

Captello is built for large trade-show organizers that prioritize engagement, customization, and booth gamification. It supports games, contests, and event management tools that help exhibitors attract and entertain attendees. However, its complexity and reliance on different scanning methods across events can make setup and lead processing slower. Event marketers and reps using its standard lead capture solution must also pay API fees. 

Mobly focuses on data accuracy and simplicity. It combines AI and human validation to ensure every captured lead is verified before syncing to the CRM, improving data quality. This validation step can delay delivery times, but it ensures that marketing and sales teams receive cleaner, more reliable records.

Captello is best suited for enterprises running elaborate trade-show experiences, while Mobly fits smaller or mid-market teams that want lightweight lead capture without unnecessary complexity. In short, Captello delivers depth for engagement-driven events, while Mobly offers precision for teams that value verified data and easy CRM syncing

snapAddy streamlines contact collection for small teams through simple scanning and CRM syncing, while Captello focuses on large-scale exhibitor engagement with gamified, event-driven tools.

snapAddy focuses on fast, contact-level lead capture for individuals and small teams, offering tools for scanning business cards, badges, and QR codes. It helps users digitize contacts and move them into CRMs through exports or API-based integrations. The platform is built for simplicity, enabling quick contact management without the overhead of a full event management system. However, because its lead capture and CRM sync rely on APIs and webhooks, setup can require more technical effort and additional cost.

Captello, in contrast, is designed for large exhibitors and organizers who need complete event engagement and management capabilities. While snapAddy streamlines data capture, Captello adds layers of attendee interaction with games, contests, and booth tools that enhance engagement at trade shows. Yet, both platforms share similar challenges: each depends on API or developer kits for lead scanning, and neither offers a true universal badge scanner.

Ultimately, snapAddy is best suited for smaller teams or exhibitors who need a straightforward way to capture and sync leads, while Captello caters to large-scale event setups where attendee engagement and booth performance take priority.

snapAddy Is Perfect For Small to Mid-Market Exhibitors

Target Customers: Smaller exhibitors who need to digitize lead capture at conferences and trade shows.

Primary Use Cases: Badge, business card, and QR code scanning with event API kits.

snapAddy vs. Captello Feature Comparison

snapAddy focuses on quick, contact-level capture for individuals and small teams, offering straightforward tools for scanning business cards, badges, and QR codes. It helps users digitize contacts and move them into their CRMs through exports or connected integrations. However, its reliance on APIs for both lead scanning and CRM sync can introduce extra setup work and added fees, and its enrichment is limited to publicly available data. 

Captello centers on event engagement and management. It pairs lead capture with interactive booth tools and gamified experiences designed to attract attendees at trade shows and large events. Yet the platform’s lack of a true universal scanner and reliance on API kits can make it more complex to configure, especially for teams that want a faster, more consistent capture process.

Ultimately, snapAddy delivers a simple, contact-focused way to capture and sync leads but requires extra configuration for API connections and lacks deep enrichment or analytics. Captello offers a broader event-management experience with strong engagement tools, yet its multiple scanning methods, learning curve, and added API costs can make setup more demanding for everyday event teams.

Pros and Cons 

“The calculator of potential Email Addresses works well - but sometimes it comes up with Emails that are not correct.” - snapAddy user review from G2

snapAddy is designed for individuals and small teams who want a simple way to digitize business cards, badges, and QR codes and push that data into their CRM. However, its reliance on APIs for scanning and CRM integrations can introduce additional setup work and fees, and its enrichment and analytics remain limited.

Captello, meanwhile, targets larger event organizers and exhibitors that prioritize engagement and booth activity. It combines lead capture with gamified tools like contests and interactive experiences but lacks a universal scanner and often requires separate API kits and more extensive configuration before events.

“Once I got the hang of creating the form and the templates, the user experience in creating the event forms has been absolutely smooth and easy!” - Captello user review on G2

Pricing 

snapAddy provides a clear, self-service plan for individuals and small teams at €348 per user per year plus VAT, which includes access to its DataQuality tools like AI-based contact capture, duplicate checking, contact updating, and the BusinessCards scanner. However, its lead capture and CRM sync features depend on API and webhook connections, which can add setup time and potential costs. For larger organizations, snapAddy also offers enterprise packages that include VisitReport, CRM mapping, training, and premium support, available through custom quotes.

Captello, by contrast, bases its pricing on per-event licenses tailored for exhibitors and organizers. Its Premium Lead Capture plan starts at $500 per year for a single event license, with additional costs for API or developer kits. More advanced activations, such as gamification or multi-booth workflows, require custom quotes, making Captello better suited for large-scale, engagement-focused event setups.

Takeaway

snapAddy’s pricing is straightforward for individuals and small teams who need year-round access to data quality and contact capture tools. Its self-service plan provides predictable, per-user billing. Enterprise packages are available for organizations that require CRM mapping, training, and dedicated support. 

Captello’s pricing is based on per-event licenses, making it better suited for exhibitors running one-off or large trade-show activations rather than for continuous team use.

Both platforms’ lead capture tools require API or developer kits, which can add more work and cost to using them. Users must also use APIs or webhooks to integrate with snapAddy. 

Verdict: snapAddy vs Captello

snapAddy is built for individuals and small teams who need a simple way to digitize business cards, badges, and QR codes and push that data into their CRM. Its straightforward setup makes it reliable for contact capture, though its reliance on APIs and limited enrichment or analytics keeps it best suited for smaller-scale use.

Captello targets larger exhibitors and event organizers that prioritize attendee engagement and booth activity. It combines lead capture with gamified tools and event management features but often requires more setup time, multiple scanning methods, and added API costs.

In short, snapAddy offers an efficient, lightweight option for teams focused on direct contact capture, while Captello provides a broader, engagement-driven platform for large-scale event operations.

See Event•Hapily’s HubSpot-native automation and CRM workflows stack up against  Captello’s customizable, gamified engagement for large-scale event teams.

Event•Hapily and Captello both support event lead capture and management, but they’re built for different priorities and audiences. Event•Hapily centers on HubSpot-native event management, helping marketing and sales teams handle registration, check-in, communications, and ROI tracking without leaving their CRM. Captello, on the other hand, is tailored for large exhibitors and organizers, focusing on booth engagement through games, contests, and customizable experiences.

Event•Hapily fits best for HubSpot Enterprise users seeking a seamless, automated event workflow. It connects registration and lead capture directly into HubSpot dashboards and supports AI-assisted data enrichment as an add-on. However, like Captello, it lacks a universal badge scanner and depends on API kits for full attendee data access.

Captello delivers broader flexibility and engagement features. It enables interactive booth setups and gamified experiences that attract attendees but requires more manual setup and learning time. Each event typically needs custom configuration for badge scanning or integrations.

Perfect for Enterprise Event Teams Using HubSpot Enterprise 

Target Customers: Teams using HubSpot Enterprise who want end-to-end event management.

Primary Use Cases: Event lead capture with API kits, attendee registration and check-in, multi-channel event communications, and CRM attribution.

Event•Hapily vs. Captello Feature Comparison

Event•Hapily is built for HubSpot Enterprise users, providing an all-in-one event management system that includes registration, check-in, and AI-powered lead capture directly within HubSpot’s CRM. Its native integration lets teams manage event data, track attendee engagement, and measure ROI without leaving their HubSpot environment.

Captello, by contrast, combines event lead capture with advanced engagement tools like games, contests, and customizable forms. It’s designed for exhibitors and large organizers who prioritize booth activity and attendee interaction over integrated CRM workflows.

Captello’s flexibility allows for complex event configurations but often requires API kits and manual setup for each event to enable scanning and lead retrieval.

Both platforms support in-person engagement and event data management, but their focus diverges: Event•Hapily emphasizes automation and data flow within HubSpot, while Captello emphasizes customization and on-site engagement tools. The table below compares how each platform handles event lead capture, CRM syncing, and analytics features based on available documentation.

Pros and Cons 

Event•Hapily and Captello both support event teams but serve different priorities. Event•Hapily is built for HubSpot users who want to manage registration, check-in, and lead capture inside their CRM. Reviewers on the HubSpot Marketplace consistently highlight how seamlessly it integrates with HubSpot’s workflows, calling it “easy to use,” “a time-saver,” and “a true extension of HubSpot” for managing virtual, hybrid, or in-person events. Its lead retrieval feature is offered as a paid add-on and, like Captello, relies on API and developer kits to access complete attendee data.

Captello, on the other hand, focuses on engagement and customization, providing tools such as games, contests, and interactive forms to attract booth traffic. G2 reviewers praise its “creative gamification options” and ability to “draw attendees into the booth,” but also mention that setup “can be overwhelming” and “requires more time to learn” due to the number of available configurations. While Captello offers flexibility for large-scale exhibitors, Event•Hapily streamlines event management for HubSpot-based teams that value unified workflows over multi-platform setups.

Pricing

Event•Hapily follows an annual subscription model that begins at $7,499 per year, with costs increasing based on usage and support requirements. The platform’s pricing structure reflects its all-in-one event management design for HubSpot users, but key features like AI lead capture aren’t included in the base package. Teams must purchase this tool as a separate add-on.

Because Event•Hapily depends on HubSpot’s Custom Objects, it also requires a HubSpot Enterprise license to function fully. This dependency, combined with add-on fees, leads to a significantly higher total cost than standalone lead capture platforms that bundle similar functionality without requiring additional CRM tiers.

Captello, on the other hand, uses a per-event pricing model. Its Premium Lead Capture tier starts at $500 per year for one event license, with additional fees for API kits and gamification features. Larger setups or multi-booth events require a custom quote. This structure suits one-off trade shows and exhibitors focused on attendee engagement, while Event•Hapily’s higher annual model is geared toward HubSpot-based teams running recurring events and deeper CRM integrations.

In short: Event•Hapily’s pricing reflects a comprehensive but costlier HubSpot-native solution, whereas Captello’s event-based pricing offers flexibility for organizers managing individual trade shows or booth activations.

Verdict: Event•Hapily vs. Captello

Event•Hapily and Captello both help event teams manage leads, but their strengths lie in very different areas. Event•Hapily is designed for HubSpot users who want a unified event management experience directly within their CRM. It automates registration, check-in, and post-event follow-up while keeping all data inside HubSpot. This approach eliminates the need for third-party syncing or middleware, giving marketing and sales teams a simplified, CRM-native workflow. However, its capabilities come with limitations. Its AI lead capture is a paid add-on, and it requires both HubSpot Enterprise and API kits for full attendee data access, which substantially increases total cost.

Captello, in contrast, focuses on flexibility and engagement for large-scale trade shows. It delivers broad customization, booth gamification, and attendee interaction tools that attract visitors and enhance brand presence. But that versatility also adds setup complexity. Each event may require separate API kits or scanning configurations, and teams often face a steeper learning curve before deployment.

While Event•Hapily suits HubSpot-based teams seeking seamless CRM integration and automated event workflows, Captello fits event organizers who prioritize audience engagement and experiential booth design. Event•Hapily delivers simplicity and alignment within HubSpot’s ecosystem; Captello delivers creative control for large, interactive trade-show environments.