Money 20/20 offers unprecedented access to global bankers, investors, fintech innovators, and retail leaders who are actively exploring new partnerships and solutions. 

With Popl’s enriched attendee list, you can engage VCs and investors scouting for their next unicorn startup, position your solution in front of decision makers planning 2026 initiatives, and secure valuable calendar time with buyers before their schedules book up.

The Money 20/20 2025 attendee list gives you enriched, verified insights that help turn outreach into real opportunities. With this data, you can:

• Reach the right people with confidence, reducing bounce rates and keeping your messages out of the spam folder.
  
• Stand out with tailored personalization that goes beyond job titles, adding relevant context and details that spark stronger conversations.
  
• Use smart segmentation to group contacts by industry, role, or buying stage, so every message lands at the right time with the right tone.
  
• Build momentum before the event by warming up leads with thoughtful, relevant outreach that makes booking a meeting far more likely.

Cold outreach works best when it’s short, specific, and relevant. Use the attendee list to filter down to decision makers, then craft a subject line that immediately signals value by referencing Money 20/20. Prospects are far more likely to respond when the opener ties directly to something timely and industry-specific.

Keep the message lean. Emails between 50–100 words with one clear call-to-action consistently outperform longer pitches. A quick intro, one personalized detail (such as a recent initiative or funding round), and a direct scheduling link make it easy for prospects to say “yes.” 

To stand out, combine email with LinkedIn touches. Light engagement on their posts before sending a direct note increases reply rates significantly.

Securing the meeting is only step one. What happens in the room is what makes it count. To maximize every conversation:

• Lead with curiosity, not a pitch. Open by asking about their current priorities or challenges. This positions you as a partner, not just another vendor.
• Anchor to relevance. Reference industry shifts, competitor moves, or market trends that directly impact their business. Show you understand the bigger picture.
• Keep it short and actionable. Most meetings will be 15–20 minutes. Focus on one or two clear ways you can create value, then suggest a next step.
• Make follow-up frictionless. End with clarity, whether it’s scheduling a deeper demo, introducing another stakeholder, or sharing a resource. A defined action makes it easy to continue the momentum.
• Stand out with personalization. A small detail, such as acknowledging their recent announcement or linking your solution to their stated goals,  makes your meeting memorable.
  

Money 20/20 is fast-paced. By preparing for brief, focused, value-driven conversations, you turn chance encounters into pipeline opportunities.