Popl for Marketing Leaders

Popl for Marketing Leaders:

Turn event chaos into trackable pipeline in minutes

Keep leads in your CRM (not your team’s pockets).

Save days on manual data entry and enrichment.

See who followed up and which events drove ROI.

Give your team the complete in-person marketing platform. Modernize with digital business cards. Save hours with AI enrichment. Sync leads to your CRM. Follow-up in seconds.

Show Me How Try Popl for Free

How 90% of Fortune 500 companies turn handshakes into a pipeline

2010 CALLED...

It wants its badge scanners back

Your team wants a modern way to connect and close.

every event lead.

Follow-up from the floor

...all from one platform

Wasting time on a patchwork of point solutions costs you deals. Fast-track your speed to lead. Simplify your tech stack. Save your team hours with AI.

DIGITAL BUSINESS CARDS + lead capture + Popl ai enrichment

Control & capture every first impression

Consolidate platforms. Keep your team on-brand and leads from being pocketed. Have Popl AI enrich contacts in minutes.

Customizable digital business card templates
Permissions for teams and subteams
Lead capture with qualifying forms

Take Control

UNIVERSAL BADGE SCANNER + POPL AI ENRICHMENT

Make your reps' lives easier & earn their trust

Ditch old-school badge scanners and glitchy dev kits. Scan anything. Anywhere. Turn handshakes into opportunities in an instant.

Mobile app scans badges, paper cards, and QR codes
Popl AI pulls lead data from 50 sources
95% match rate vs. 65% industry standard

Save Hours

CRM SYNC

Centralize leads where they belong: your CRM

Skip the spreadsheet headaches. Convert every in-person meeting into a marketing lead in seconds. Start nurturing before opportunities go cold.

AI-enriched contacts and field notes
One-click integrations with HubSpot and Salesforce
Custom mapping, tagging, and workflow triggers

Centralize My Leads

CAMPAIGNS

Get a 360° view of your customers’ lifecycle

Follow up with hot leads from the floor. Track performance by event, rep, and region. Prove ROI to secure your team’s place at future events.

Custom event campaigns
Follow-up email triggers
Team and event analytics

Get a 360° view

Why 2M+ marketing leaders trust Popl...

5 hours*

saved a week with AI

5X*

event leads

3.5X*

event ROI

Check every box on your list

Make every connection count

Event marketers lose 98% of leads to paper business cards.* Not with Popl. Capture every opportunity in your CRM. Attach team profiles to individual ones to increase your chances of making a connection.

Capture every lead. Every time

Give your team failproof lead capture, so they never get stranded on the floor again. Scan event badges, paper + digital business cards, and QR codes. Reassign leads to team members anywhere in seconds.

Get better lead data (in less time)

Skip the hours of searching for emails. Scan and keep the conversation going while Popl AI adds emails, phone numbers, job titles, and LinkedIn profiles with a 95% match rate (vs. the 65% industry standard).

Qualify leads on the spot

Save your team the hours of cleaning data and following up with poor-fit leads. Custom lead qualifiers, tags, and field notes make it easy to capture the right details in real-time before sending them to sales.

Sprint to sales-ready leads

No more CSVs slowing you down. Get support integrating Popl with your CRM. Auto-sync enriched, qualified, and assigned leads. Strike when lead intent is highest: at the event.

Fast-track event follow-ups

Stay top of mind at the event — and beyond. Set goals, add lead qualifying questions, and assign auto tags. Trigger follow-up emails with branded attachments and lead magnets.

Track performance & pipeline

Get full visibility into your team’s performance and pipeline by event. Track lead engagement, follow-ups, and conversions. See what’s working and what’s not, so you can iterate, improve, and maximize ROI.

Secure your team’s success & trust

Because even with the best tech and team, things don’t always go according to plan. Rest assured that your team is covered with full event phone support.

5000+ integrations

Sync with your go-to tools.

From importing team members via your HR platform to instantly syncing leads to your CRM, Popl offers built-in native integrations with all the major platform. Save time, reduce manual work, and accelerate your speed to value.

Recognition

Customers rate Popl #1

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Fall
2024

See All Reviews on G2

Why settle for a leaky marketing funnel?

The Old Way

You lose event ROI because...

You don’t have enough badge scanners.

Your team pockets business cards.

Your dev kit fails on the show floor.

Your team can’t scan QR codes.

Your team burns hours looking up emails.

Your team finds data for only 65% of leads.

You spend hours cleaning + uploading spreadsheets.

You don’t know who followed up and when.

You can’t justify more event budget.

The New Way

You protect event ROI because...

Your team can scan anything via a mobile app.

You save leads they meet in your CRM instantly.

You never have to deal with dev kit glitches.

You have real-time, on-floor support.

Your team saves hours with Popl AI enrichment.

You get complete data for 95% of leads.

You sync leads + field notes to your CRM in seconds.

Your team follows up from the floor automatically.

You track and prove the ROI of each event.

You build your case for a bigger event budget.

The proven in-person marketing platform

100Mdigital interactions
2Mhappy users worldwide
150+countries with users

See how to fix your leaky funnel

Book your personalized tour.

What our customers say about Popl

"Popl has transformed our event marketing game. We’re capturing more data than ever before, seamlessly syncing it into HubSpot, and tracking ROI from shows."

Kati McCabe

Demand Generation Marketing Manager

"We started using Popl recently to help us connect and engage and the team loves it. Thank you Popl for helping us reach as many people as we can to help achieve our mission of helping every human at their weakest most vulnerable moments."

Jose Mejia

President & COO

"As one of the leaders always says, "form follows function." We try our hardest to operate in ways that make the most sense for what we are trying to accomplish—and, of course, how to work smarter rather than harder with tools like Popl."

Alyssa Garrie

Marketing Manager

"We booked $1.2M in qualified pipeline in April 2025 using Popl. With Popl you have the power & impact of an entire booth completely within your phone; without the costs and headache of setup + takedown."

Spencer Gospe

Senior Business Development

"Popl has helped us streamline our post event nurture strategy significantly. This has truly made it easier for our sales team members to reach their revenue goals."

Public Company, Blinded Study

Events Support Specialist

24/7 customer support

Frequently Asked Questions

See All FAQs

How is Popl priced?

Popl offers flexible pricing options for teams of all sizes, from individuals using digital business cards to global teams who need real-time CRM syncing, AI enrichment, lead reassignment, custom qualifiers, full event support, and more.

See plans and pricing →

How accurate is Popl’s AI contact enrichment?

Popl uses AI to enrich contact data from over 50 trusted sources. Whether you're scanning badges, business cards, or LinkedIn QR codes, Popl fills in missing fields, such as emails, phone numbers, job titles, and more. With a 95% match rate (vs. the 65% industry average), Popl AI ensures your team has complete, actionable profiles.

Is Popl suitable for global teams?

Yes. Your team can connect seamlessly with prospects worldwide. Popl supports teams in 150+ countries with real-time floor support via telephone and multilingual digital business cards.

Does Popl integrate with our CRM system?

Popl offers native integrations with major CRMs like Salesforce and HubSpot, as well as specialized support connecting your systems. All captured lead data — including custom fields, tags, and notes — is synced instantly to your CRM, assigned to the right owner, and ready for follow-up. No manual uploads or delays.

Who else uses Popl?

Popl is trusted by over 2 million users and 60% of the Fortune 500, including companies like Salesforce, Google, AT&T, US Bank, and Disney. From startups to enterprise teams, Popl is the go-to platform for modern in-person marketing.

How does Popl compare to other platforms?

Popl is more than a lead capture tool. It’s a complete event marketing platform with real-time enrichment, CRM syncing, in-app lead routing, on-floor support, and built-in digital sales collateral. If you're comparing platforms, we’re happy to provide a side-by-side breakdown.

Speak with a specialist →

How 90% of Fortune 500 companies turn handshakes into a pipeline