Retail Summits, a global leader in executive-level retail conferences, has partnered with Popl, the #1 lead capture solution for teams, to deliver seamless, standardized lead capture across all of their events worldwide.
This collaboration transforms how exhibitors connect with high-intent retail leaders—replacing traditional badge scans and business card exchanges with powerful, CRM-ready sales opportunities powered by AI-driven lead capture software for events.
One Platform. Every Event. Global Impact.
With summits in New York, London, Dubai, Austin, and beyond, Retail Summits draws some of the most influential names in global retail. But like many B2B event organizers, they faced a familiar challenge: fragmented event lead capture systems for sales teams that caused friction for sponsors and left marketing teams scrambling post-event.
That's where Popl comes in.
Starting now, every Retail Summits sponsor will be powered by the Popl lead capture system—giving them instant access to enriched leads, real-time CRM syncing, and automated follow-up workflows. No more waiting for CSVs. No more manual uploads. Just actionable leads, ready to close.
"Popl doesn't just capture leads—it creates pipeline."
From Chaos to Clarity: The Modern Lead Capture Solution
The lead retrieval software market is projected to grow at a CAGR of 11.17% from 2024-2030, signaling unprecedented demand for advanced lead capture software for events. Until now, many exhibitors at global summits have been stuck with outdated badge scanners, clunky apps, and a frustrating wait to receive leads days or even weeks after the event.
This delay—known in the industry as the speed-to-lead problem—directly impacts conversion rates and ultimately revenue. Companies engaging in robust pre-event marketing see a 35% increase in lead generation, but without proper follow-up systems, that investment is wasted.
The Popl system addresses this critical gap by providing:
Universal Badge Scanning Technology
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Universal badge + paper card scanning capability
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Seamless QR code recognition
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Compatible with all event formats and badge types
AI-Powered Lead Enhancement
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Real-time contact enrichment (job title, email, phone, LinkedIn, and more)
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AI-powered lead qualification and tagging
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Intelligent data matching and verification
Instant CRM Integration
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Real-time CRM sync with Salesforce, HubSpot, Zoho, and others
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Automated data transfer eliminating manual uploads
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Custom field mapping for seamless integration
Automated Follow-Up Systems
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Automated email + SMS follow-ups
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Personalized communication sequences
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Access to ROI insights + team performance tracking
Whether a team is exhibiting with a booth or attending without one, Popl enables them to capture every conversation and transform it into measurable pipeline—on the spot.
Solving the In-Person Marketing Problem
The Popl + Retail Summits partnership addresses a systemic issue in how in-person business is conducted. The lead capture software market size was valued at USD 2.64 billion in 2024 and is expected to reach USD 6.6 billion by 2037, highlighting the critical need for modernized solutions.
In today's hyper-digital world, most marketing teams are equipped with cutting-edge tools: HubSpot for automation, Salesforce for pipeline tracking, ZoomInfo for enrichment. But when it comes to in-person marketing, the tools have lagged behind.
"Field marketers today are still relying on PDFs, spreadsheets, and post-event hope. That's no longer acceptable."
Traditional badge scanning apps for conferences often fail to deliver the comprehensive functionality modern sales teams require. Interactive booths generate 40% more leads than static displays, but without proper lead enrichment for events, those leads remain unqualified and difficult to convert.
This partnership marks a clear turning point for the industry—standardizing lead capture software for events and setting a new benchmark for in-person event ROI.
Industry-Leading Features for Trade Shows and Conferences
Popl stands out as the best lead capture tool for trade shows by combining advanced technology with user-friendly functionality:
| Feature | Benefit | Impact |
|---|---|---|
| Universal Scanning | Works with any badge or card format | 100% compatibility across events |
| AI Enrichment | Automatically enhances contact data | Increases lead qualification by 300% |
| Real-time CRM Sync | Instant lead delivery to sales teams | Eliminates speed-to-lead delays |
| Offline Capability | Functions without internet connection | Ensures zero lead loss at any venue |
| Performance Analytics | Track ROI and team effectiveness | Quantifies event success metrics |
A Win for Sponsors. A Win for the Industry.
For Retail Summits, this partnership reflects their commitment to providing value beyond the stage. By giving their sponsors access to a modern lead capture software for events, they're making it easier than ever for exhibitors to turn booth visits into business outcomes.
Data-driven approaches improve lead retrieval efforts' efficacy, raising conversion rates and event ROI. This partnership ensures every Retail Summits sponsor benefits from industry-leading technology.
For Popl, this partnership brings us one step closer to our mission:
Helping companies connect with their future customers.
We're proud to power every Retail Summit going forward and to lead the charge in redefining what modern event lead capture systems for sales teams should look like on a global scale.
Transform Your Event Lead Capture Strategy
Ready to eliminate manual lead entry and maximize your event ROI? The Popl lead capture system delivers comprehensive lead management functionality that modern sales teams demand.
Learn how Popl works at Retail Summits →
https://popl.co/pages/retail-summits-lead-capture-faq
Book a Demo to see how Popl can transform your next trade show, conference, or corporate event into a lead generation powerhouse.
