In a world where event tech vendors are racing to stack features like a Swiss Army knife nobody asked for, Popl is focused (ruthlessly focused) on solving the problem that actually drives pipeline: lead capture.
Not just any lead capture. Universal. Enriched. DIY. Effortless. The kind that field marketers dream of, revenue teams depend on, and salespeople actually use.
While legacy players try to “market” their way out of clunky products, Popl is strategically taking over the event floor by doing one thing better than anyone else: making lead capture stupidly simple, ridiculously fast, and refreshingly reliable.
Here’s how Popl is separating from the pack, and why it’s resonating with modern GTM teams across every industry.
1. Universal Lead Capture That Just Works (Everywhere)
Most event marketing tools only work if you’re an exhibitor, or if you purchase badge scanners from the event organizer. Popl works everywhere. Whether you’re scanning a badge, a business card, a QR code, or just meeting someone in the hallway, we’ve got you covered.
But universal capture is only part of the story.
Where others stop at contact collection, Popl goes further:
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Auto-qualify and tag leads on the spot
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Route them based on role or buying intent
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Sync instantly to your CRM, no CSV required
Other platforms might claim "universal lead capture". But you can ask their customers how often it still requires manual entry. (Spoiler alert: often.)
Popl standardizes the chaos of event lead capture, so your team doesn't just meet leads, they activate them.
2. Enriched by Default: Lead Data That’s Sales-Ready
A name and email aren’t enough.
With Popl, every captured lead is automatically enriched with:
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Verified email and mobile number
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LinkedIn profile
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Company details (size, industry, revenue, etc)
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Location, job title, and more
This means your team isn’t just collecting leads, they’re creating complete, CRM-ready contacts with the context they need to personalize outreach, prioritize follow-up, and close faster.
Compare that to the industry norm: fuzzy CSVs, partial data, and a week of “cleaning” post-event. No thanks.
Popl’s AI-powered enrichment engine delivers a 95%+ match rate at scale, turning every handshake into a sales-ready opportunity.
3. Built for Self-Serve. Backed by Support.
Popl isn’t a service-heavy platform. It’s a platform built to be used, not babysat.
We’re DIY by default:
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No waiting for CSMs to “configure your integration”
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No tickets to set up lead routing
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No hoops to test your flow
We give your team full control, while always standing by to support when needed. You can launch a campaign, test your scanner, and activate a sync in minutes, not days.
Compare that to other vendors, where every configuration feels like a support ticket waiting to happen.
4. So Simple, Even Your Sales Team Will Love It
Let’s be honest. Conferences are chaos. And salespeople? They’re not paid to fiddle with software.
They’re paid to sell.
That’s why Popl’s mobile app is designed to be "dumb simple" by design:
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Open the app, scan a badge or card, and move on
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See if a lead was already captured, with full context
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Automate follow-up emails based on qualifiers
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No fluff. Just speed.
Our goal? Give reps everything they need, and hide everything they don’t.
Why This Matters
Other platforms get lost in the weeds, adding gimmicky “event gamification” features or half-baked email blast tools. Popl stays focused on the moment that matters most: the first connection between your team and your future customer.
By solving the root problems (standardization, speed-to-lead, and data quality) we’re not just another event tool. We’re building the category-defining In-Person GTM Platform.
We believe the first touchpoint shouldn’t be the first failure.
We believe every real-world interaction should create real-world pipeline.
And we believe that simple, automated, and sales-ready beats “all-in-one” every single time.
TL;DR: How Popl Stands Out
| Differentiator | Popl | Others |
|---|---|---|
| Universal Capture | Works everywhere, no badge required | Event-specific, limited access |
| Lead Enrichment | AI-powered, real-time, 95% match rate | Manual or missing |
| DIY Setup | Self-serve integrations and flows | Requires support tickets |
| Sales-Friendly UX | Instant, intuitive, distraction-free | Clunky and complex |
| CRM Sync Speed | Instant | Delays or manual uploads |
Ready to stop losing leads?
Let’s talk.
Popl is for teams that are tired of wasting time, missing follow-ups, and leaving event ROI up to chance.
But if you’re ready to own every lead, enrich every connection, and empower your GTM team to move fast?
Then it’s time to try the platform built specifically for that.
Popl: Lead capture, handled.
