5 Best iCapture Alternatives in 2025: Features, Pricing & Comparisons

Popl is an in-person go-to-market (GTM) platform. It’s universal badge scanning, full-coverage AI enrichment, CRM integrations, and attribution reporting help event marketing and sales teams turn in-person conversations into measurable pipeline. 

An event lead capture solution built for mid-market and enterprise teams, Popl helps organizations turn face-to-face interactions into trackable revenue opportunities. With its combination of universal badge scanning and waterfall enrichment, teams can quickly capture attendee details in any setting.

Unlike tools limited to trade shows or event-specific systems, Popl works anywhere, scanning paper business cards, printed badges, LinkedIn QR codes, and more. This flexibility ensures every interaction is captured and ready for instant follow-up, so sales reps never miss an opportunity. 

Popl integrates with Salesforce, HubSpot, and over 5,000 other platforms, syncing contact data in seconds and triggering follow-up emails. This enables sales teams to book meetings with new leads from the event floor. Automated routing, campaign tracking, and event analytics give sales and marketing leaders clear visibility into pipeline, making it easy to prove the ROI of each event and justify future investments.

Best for Mid-Market and Enterprise In-Person GTM

Best for: Mid-market to enterprise-level GTM teams focused on driving event pipeline and ROI.

Primary Use cases: Event lead capture, AI-powered universal badge scanning, full-coverage enrichment, native CRM integrations, and advanced ROI reporting.

Key Popl Features

Core features Popl offers include event lead capture, lead and list enrichment, CRM sync, event campaigns, and advanced analytics. Teams can scan anything with Popl’s universal badge scanner, from conference badges to QR codes and even paper business cards. Popl AI automatically enriches contact data and syncs it with CRMs like Salesforce and HubSpot, empowering teams to follow up quickly and book meetings. Campaign dashboards and attribution reporting help tie event activity directly to revenue outcomes

Universal Badge Scanner

• Powered by Optical Character Recognition (OCR), Popl’s universal badge scanner captures paper cards, conference badges, LinkedIn QR codes, and digital cards. It works at any event: from trade shows and conferences to happy hours, road shows, and executive dinners. No developer kits or APIs are required.
  
  

AI Enrichment

• Once captured, leads are instantly enhanced with firmographics, such as work email, role, company, and social profiles. Popl’s AI waterfall enrichment and agentic data collection raises contact accuracy from the typical industry average of 65% to 90% or higher. Popl’s proprietary letter-matching algorithm and email verification system deliver only valid emails. 
  
  

CRM SYNC

• Scanned leads automatically enter your CRM through native integrations (even offline). Custom field mapping, smart tagging, and deduplication ensure clean, organized data flows. Once network access returns, pending entries sync automatically. This dramatically shortens follow-up windows, turning delayed lead imports into immediate, actionable contacts.
  
  
  
  

Popl Pricing

Popl’s event lead capture plan offers transparent, usage-based pricing that aligns cost with value, charging per team member and per badge scan. All non-badge scan leads are free.

This setup eliminates the complexity and unpredictability of traditional badge-scanning services, which often involve confusing licensing fees, event-specific API kits, or mandatory hardware kits. Instead, Popl offers a scalable model that is ideal for teams seeking efficiency and clear ROI.

Verdict on Popl Event Lead Capture

Popl provides a complete event lead capture platform designed for mid-market and enterprise teams seeking both scale and simplicity. Users highlight its ease of use and quick setup, making it practical for sales teams on the trade show floor, as well as marketers running multi-event programs. Popl’s universal badge scanner is frequently praised for its flexibility because it captures contact details from printed badges, business cards, and QR codes without relying on event-specific hardware or rented equipment. 

Users also value Popl’s AI enrichment, which automatically completes lead profiles with over 90% accurate work emails, titles, and company details. Many note that this reduces manual data entry and speeds up follow-ups, helping their teams move faster than competitors. Coupled with its CRM integrations, the platform ensures captured contacts are clean, organized, and ready for outreach immediately after an interaction. 

For leadership, Popl’s analytics and campaign tracking stand out. Sales and marketing managers gain visibility into leads by event, region, or rep. This makes it easier to prove the ROI of in-person programs. 

Reviewers also mention responsive support and customization options as added benefits, reinforcing Popl’s positioning as a robust solution for turning in-person conversations into measurable pipeline.

iCapture is an event lead capture platform built for trade shows, offering offline data collection, customizable forms, survey-based qualification, and direct CRM syncing.

iCapture is a lead capture solution built primarily for trade shows and expos. It allows exhibitors to replace paper forms and rented scanners with custom digital forms and survey-based qualifiers. The app supports offline capture, so booth staff can continue collecting contacts when Wi-Fi is unreliable. Data syncs with CRMs when connectivity is restored. 

Its core strength lies in helping exhibitors create standardized booth workflows for gathering and organizing attendee details. However, compared with broader event capture platforms, iCapture’s focus is narrower, as it does not include AI enrichment or universal badge scanning.

Users may also expect less innovation from iCapture because it was recently sold to event management platform Cvent. While iCapture has made enhancements to its integrations and UI, there is limited public evidence of a significant change to its event lead capture product.

Best for Trade Show Lead Capture

Best for: Exhibitors and marketing teams that focus primarily on large expos and trade shows.

Primary Use cases: Custom lead forms, survey-based qualification, offline data capture, CRM syncing.

Key iCapture Features

iCapture is designed with trade show exhibitors in mind, offering a digital-first way to replace manual entry and basic badge scanners. Its feature set emphasizes standardized capture, qualification, and system integrations. While this improves booth efficiency, the platform does not provide advanced enrichment to accelerate follow-ups or analytics to show the ROI of events.

Custom Lead Forms

• Teams can create branded digital forms that reflect event goals. Forms may include qualification questions and lead scoring logic, helping prioritize follow-up. Data accuracy, however, depends on what attendees provide directly, since iCapture does not append or enrich missing fields automatically.
  
  

Offline Data Capture

• Because Wi-Fi at large expos is often unreliable, iCapture’s offline mode ensures booth staff can continue logging leads without interruption. Data is stored locally and then automatically synced once a connection is restored, reducing the risk of lost contacts.
  
  

CRM Integrations

• iCapture integrates with most major CRMs. Captured leads can flow into campaigns with custom field mappings, helping exhibitors transition smoothly from the event floor to follow-up. Where Popl differentiates is in adding AI enrichment before sync, automatically filling in missing contact and company details. This enables sales reps to pre-qualify, prioritize, and personalize outreach quickly. 
  
  
  
  

iCapture Pricing

iCapture pricing starts at $8,000 per year. Pricing can increase depending on the number of events users attend each year, as well as the level of integration and support they require. Organizations may see less value in this pricing model because not all events offer the same pipeline and ROI potential; for example, you would pay the same price for a small event with fewer leads as a large conference with many. 

Compare this to Popl, which offers usage-based pricing: companies pay only per team member and badge scan. This model directly ties price to value, supporting greater ROI.

Verdict on iCapture Event Lead Capture

iCapture offers exhibitors a reliable way to digitize lead collection at trade shows. Its customizable forms, offline capture, and CRM integrations help standardize booth workflows and make post-event follow-up easier. For organizations that primarily exhibit at large expos, these features can reduce errors and save time compared with paper forms or rented scanners.

That said, iCapture’s value is centered on digitization rather than advanced automation. It does not provide AI enrichment, universal scanning, or deep analytics, which makes it less flexible for mid-market and enterprise teams that attend a variety of event types. Popl, by contrast, combines enrichment, analytics, and universal scanning into one platform, giving teams at larger organizations more visibility into ROI and a faster path from the event floor to qualified pipeline.

Support is another key consideration. iCapture's support team is in India, which means they aren't available to help East Coast teams until noon. Teams are more likely to get support when they need it most from Popl's US-based team.

Mobly is a lead capture app for events, offering badge scans, CRM syncs, and basic enrichment for SMB teams.

Mobly is a mobile-first lead-capture solution designed for trade shows, conferences, and activations. It enables teams to scan conference badges, capture business cards, enter leads manually, or upload CSVs. Then Mobly pushes that data into connected CRMs or marketing automation platforms. 

The enrichment process combines AI with human review, which is intended to ensure accuracy but also introduces delays. Some customers report that enrichment can take hours or even multiple days. Teams working weekend events see no enrichment until staff return on Monday. 

The platform is straightforward to adopt and works offline, so data isn’t lost when Wi-Fi is unreliable. Teams can also tag leads with event or campaign data and map them into CRM workflows. However, Mobly’s reliance on human validation makes follow-up speed inconsistent compared to platforms like Popl, which use a proprietary AI enrichment algorithm to deliver complete, enriched leads in real time, often within seconds of scanning a badge on the conference floor. This difference can be critical for organizations that rely on fast follow-up to drive ROI.

Best for SMB and Mid-Market Marketing and Sales Teams

Best for: SMB or mid-market marketing and sales teams that need to capture leads at events.

Primary Use cases: Event lead capture, contact enrichment, and CRM sync.

Key Mobly Features

Mobly provides SMB and mid-market teams with a straightforward set of tools for capturing and syncing event leads. Its app supports multiple capture formats, integrates with major CRMs, and includes enrichment.

However, compared with enterprise-focused platforms, Mobly does not include some capabilities that many organizations now expect, such as digital business cards, single sign-on (SSO) with Okta or Azure, or real-time, advanced company-level enrichment. 

These differences may not matter for smaller programs, but can limit adoption for larger organizations that prioritize making a modern first impression, enterprise security, and firmographic data.

Event Lead Capture

• Mobly supports badge scanning, business card capture, manual entry, and CSV uploads. This provides teams with flexible options to collect contacts without the need for hardware rental. While Mobly’s event lead capture covers the basics, some reviewers describe the workflow as “manual at times” when managing multiple events.
  
  

Lead Enrichment

• Mobly enriches captured data using a mix of AI and human validation. This approach can improve accuracy but often slows turnaround, with some users noting that enriched records may take hours or even days to finalize. Event teams attending conferences, trade shows, and roadshows on the weekends have to wait until Monday for humans to verify their data.
  
  

CRM Integrations

Mobly connects with major CRMs and marketing automation platforms, such as Salesforce and HubSpot. It supports event tagging and campaign mapping, giving teams a straightforward way to move data into their systems of record. 

While the integrations themselves cover core needs, Mobly does not support single sign-on (SSO) or SAML, features that many enterprises require for security and compliance. This limitation doesn’t affect the data sync but can prevent larger organizations from adopting the platform if their IT policies mandate centralized identity management.

Mobly Pricing

Mobly operates on an annual subscription model, with costs determined by the number of events an organization attends. Exact pricing tiers are not published. Interested teams can contact Mobly for details. This event-based structure can work well for companies with predictable schedules, though it may be less flexible for those whose event sizes and formats vary widely. 

By contrast, Popl uses a usage-based model that scales more naturally with lead volume, ensuring smaller activations and large conferences aren’t billed in the same way. This difference can be important for teams that want pricing to reflect the true impact of each event.

Verdict on Mobly Event Lead Capture

Mobly offers a step up from paper forms and rented scanners, giving smaller teams a practical way to collect and organize event leads without heavy infrastructure. Its simplicity and mobile-first design make it approachable, especially for organizations that only attend a handful of events each year.

That said, enrichment speed is where Mobly often falls short for larger programs. Because the platform depends on human review, enriched records can arrive long after the event has ended, limiting timely follow-up and slowing pipeline creation. By contrast, Popl’s proprietary AI enrichment delivers complete lead profiles within seconds, helping sales teams send personalized outreach while interest is still high.

For SMBs that value ease of use over speed, Mobly could be a good fit. However, mid-market and enterprise teams that prioritize event pipeline and ROI may prefer Popl’s robust, real-time enrichments and advanced analytics.

Built for event organizers, Zuddl combines registration, engagement, and lead capture in one platform. 

Zuddl is an all-in-one event operations and engagement platform aimed primarily at event marketers and conference organizers. It supports virtual, hybrid, and in-person events with tools for registration, streaming, attendee engagement, onsite operations, event lead capture, and analytics. 

Exhibitors and teams can scan and enrich badges or paper business cards with Zuddl’s Universal Lead Capture scanner. However, the tool enriches only email and a few basic contact details. It does not provide deeper firmographic data, such as company information, job level, or lead location. This narrower scope of enrichment means sales teams often receive incomplete profiles, requiring additional research before they can follow up. 

Zuddl’s strengths lie in its modular architecture and deep event focus: It is built to manage full event lifecycles rather than just lead capture. It is most often positioned for event organizers who need a unified stack, so adding the lead capture capability is a natural extension of the platform. 

Best for Conference and Event Organizers

Best for: Organizers of conferences, trade shows, and hybrid events who need a comprehensive event management platform with lead capture.

Primary Use cases:  Event registration, hosting, engagement, lead capture, and analytics.

Key Zuddl Features

Zuddl’s event lead capture capabilities center on three core functions: badge and business card scanning for exhibitors, AI-powered enrichment to fill in missing contact details, and CRM integrations that connect event data to sales and marketing systems. Together, these tools streamline how leads are collected and managed, though their depth and ease of use vary compared to specialized lead capture platforms.

Badge and Business Card Scanning

• The Universal Lead Capture app lets exhibitors scan QR badges or photograph business cards, with offline functionality to ensure data isn’t lost when Wi-Fi is spotty. While reliable for basic capture, several reviewers note that workflows can feel manual when handling large volumes of leads across multiple events.
  
  
  

AI-Driven Enrichment

• Zuddl runs scans through a waterfall of third-party providers to append missing fields, such as email or phone. Enrichment generally completes within a minute, but users report occasional delays. The data returned is limited to contact basics rather than richer firmographic details, such as company, role, or location. This narrower scope can force sales teams to perform additional manual enrichment before they can prioritize and follow up with leads.
  
  

CRM Integrations

• Native integrations are available for Salesforce and HubSpot with event and engagement data syncing in real-time. For other CRMs, Zuddl relies on Zapier or custom builds. While this covers most core needs, some customers highlight that setup can be more complex compared to “one-click” sync solutions offered by dedicated lead capture platforms.
  
  
  
  

Zuddl Pricing

Zuddl does not publish pricing for event lead capture as a standalone offer. Instead, lead capture is offered as a paid add-on to broader event plans.

Its conference plan starts at $12,000/year, while field events and webinar plans begin around $10,000/year. Because Zuddl’s pricing is tied to entire events (registrations, production, modules, support), teams seeking only a lead-capture solution may find the base cost more than needed unless they adopt more of Zuddl’s full suite.

Verdict on Zuddl Event Lead Capture

Zuddl is a full-featured event platform first and foremost. For organizations that want to manage registration, streaming, engagement, analytics, and onsite operations under one roof, Zuddl’s lead capture module fits naturally. Its modular design and event-centric infrastructure make it a compelling option for teams organizing a lot of events. 

However, when viewed purely through the lens of “event lead capture and enrichment,” Zuddl has trade-offs. The enrichment scope is narrower than other platforms because it's less oriented toward company-level firmographic data. For example, Popl offers complete contact and company profiles (even HQ locations) in seconds after scanning a badge or uploading a list. 

Ultimately, Zuddl is best for event organizers who need a comprehensive event lifecycle management platform. Mid-market and enterprise teams focused primarily on flexible lead capture, full-coverage enrichment, and fast follow-ups may prefer Popl.

Romify offers badge and card scanning, qualification flows, CRM sync, and basic reporting for SMB event marketing teams. 

Romify is an event lead capture platform designed to help SMB event marketing teams collect, qualify, and route leads at trade shows and live events. The platform emphasizes simplicity with features for scanning badges or business cards, applying qualification flows during capture, and syncing data to CRM systems like Salesforce.

Its strengths lie in its modern interface, offline functionality, and workflow automation tools that let users qualify and route contacts immediately after scanning. Romify also includes reporting dashboards for visibility into event ROI and team performance.

However, Romify is still a very young company. Public information shows fewer than 10 employees on LinkedIn, only two reviews on the App Store, and limited evidence of third-party adoption. While it covers basic capture and routing well, its small footprint and lack of published enterprise certifications (e.g., SOC 2, SSO/SAML documentation) may be concerns for mid-market and enterprise teams looking for proven scalability.

Best for SMB Event marketing Teams

Best for: Event marketing teams who don’t require enterprise-level security or scale.

Primary Use cases: Event lead capture, qualification workflows, CRM routing.

Key RomifyFeatures

Romify’s platform is designed to streamline how event teams capture and manage leads. Its core functionality spans three areas: lead capture, qualification through customizable flows, and integrations with major CRMs. These are supported by basic analytics that give teams visibility into event performance.

Lead Capture and Enrichment

• Romify’s mobile app allows users to scan QR badges or photograph business cards, with offline support to ensure leads aren’t lost when Wi-Fi is spotty. The platform captures contact details reliably, but enrichment is limited to basic fields like name, email, and phone, without extending into deeper company-level data such as employee count, revenue, or industry.
  
  

Qualification and Flows

• One of Romify’s differentiators is its use of “Flows,” which allow teams to apply qualification logic during capture. Users can add notes, tag contacts, and assign next steps immediately, reducing the delay between scan and follow-up.
  
  

CRM Integrations

• Romify integrates natively with Salesforce and HubSpot, allowing contacts to sync into these CRMs after capture. Users can review and edit information before export, and basic field mapping and duplicate checks are supported. For other systems, Romify relies on Zapier, API connections, or custom builds, which can add setup complexity compared to more plug-and-play solutions.
  
  
  

Romify Pricing

Romify does not publish pricing on its website. Instead, interested customers are directed to request a demo for a quote. A third-party review notes that pricing can be complex and token-based, with figures mentioned in the $3,000-plus range, though official confirmation is not available.

This lack of transparency may create friction for smaller teams trying to budget.

Verdict on Romify Event Lead Capture

Romify is a promising entrant into the lead capture space. Its badge and card scanning, qualification flows, and Salesforce integration make it a practical option for smaller teams. For organizations just beginning to formalize their event lead workflows, Romify provides a clean, easy-to-use system.

That said, Romify is still in its early stages. Its small team, limited customer base, lack of public compliance certifications, and narrower enrichment capabilities make it less suited for larger enterprises. Mid-market and enterprise sales teams that require full-coverage enrichment, advanced security, and proven scalability may find more value in Popl, which enriches both lead and company data (employee count, revenue, industry, HQ location, and more ) and has a far broader base of customers and reviews.

A HubSpot-native event management platform, Event•Hapily offers AI-powered lead capture, registration, check-in, and CRM attribution.

Event•Hapily is an event management platform built exclusively for HubSpot, with tools for registration, AI-powered lead capture, check-in, communications, attribution, and ROI reporting.

The platform is designed for marketing and revenue teams that run in-person, hybrid, and virtual events and want them fully managed inside HubSpot. By leveraging HubSpot custom objects, it centralizes event registration, sessions, attendees, sponsors, and post-event attribution, eliminating the need for external integrations.

Its strengths include HubSpot-native integration, AI event lead capture, customizable registration flows, QR-based check-in, and CRM attribution dashboards tied directly to revenue. However, Event•Hapily requires a HubSpot Enterprise subscription, its entry cost is higher than many alternatives, and some customers report a steep learning curve, occasional integration issues (e.g., Zoom), and limited customization of event record layouts.

Best for Enterprise Event Teams Using HubSpot Enterprise

Best for:  Large marketing and sales teams who want one platform to manage events through their HubSpot Enterprise subscription.

Primary Use cases: Trade show and conference lead capture, attendee registration and check-in, multi-channel event communications, and CRM attribution.

Key Event•Hapily Features

Event•Hapily’s core functionality centers on AI-powered lead capture, registration, check-in, event management, CRM attribution, and reporting. These features give HubSpot Enterprise users a way to manage events and connect them to revenue, but the platform’s reliance on HubSpot’s ecosystem and some reporting limitations mean its appeal is narrower than more flexible alternatives.

AI Lead Capture

• Event•Hapily’s AI-powered lead capture app turns badge scans into enriched HubSpot contacts and enables instant follow-ups. It is built for trade shows and conferences and integrates directly with HubSpot. However, Event•Hapily’s AI lead capture app is only available as an add-on and requires a HubSpot Enterprise plan. This high cost of entry could be a barrier for SMB and mid-market companies.
  
  

Event Management

• Event•Hapily offers customizable registration forms, HubSpot CMS event pages, and automated capacity management. On-site attendees can check in via QR codes with real-time status updates. The platform also supports full event workflows, speaker notifications, and automated communications.
  
  

Attribution and Reporting

• Event•Hapily ties events directly to HubSpot contacts, deals, and pipeline, enabling ROI dashboards and attribution tracking for trade shows and conferences. Reporting is dependent on HubSpot’s default cards, which can limit customization and require workarounds for advanced analytics.
  
  
  
  

Event•Hapily Pricing

Event•Hapily pricing starts at $7,499 a year. Pricing scales by usage and support level, following an annual subscription model.

The AI lead capture tool is not included in the base plan and must be purchased as an add-on. Event•Hapily also requires a HubSpot Enterprise subscription because it relies on Custom Objects. This results in a significantly higher total cost compared to standalone platforms that include lead capture.

Verdict on Event•Hapily Event Lead Capture

Event•Hapily is a strong choice for HubSpot-centric teams who want end-to-end event management with AI-powered lead capture and direct CRM attribution. Its ability to unify registration, onsite check-in, communications, and attribution in HubSpot makes it an appealing solution for companies already invested in the ecosystem.

However, the platform’s reliance on HubSpot Enterprise, high starting price, and add-on fees for AI lead capture make it less accessible for smaller teams. Its technical complexity, integration quirks, and reporting limitations further narrow its appeal.