How to Instantly Sync Popl Leads and Map Properties to HubSpot

Get Started Now

Table of Contents

How to Instantly Sync Popl Leads and Map Properties to HubSpot

In-person events are goldmines for lead generation, but only if you can act fast. Every minute spent manually uploading CSVs or cleaning data is a minute your competitors are emailing, calling, and closing deals.

With Popl’s native HubSpot integration, those days are over. In just a few clicks, you can sync every lead captured in Popl directly into HubSpot—fully enriched, accurately tagged, and ready to fuel campaigns, workflows, and reports.

Here’s how to do it.


Step 1: Connect Popl to HubSpot

  1. Log into Popl Teams Dashboard – Head to your admin dashboard and select Integrations.

  2. Choose HubSpot – Click Connect and authorize Popl to access your HubSpot account.

  3. Verify Connection – Once connected, you’ll see HubSpot appear under your active integrations.


Step 2: Map Popl Fields to HubSpot Properties

Popl gives you robust access to all HubSpot properties. This means every data point captured at events—names, emails, phone numbers, job titles, custom tags, and AI-enriched fields—can be mapped exactly where you need it in HubSpot.

  1. In Popl, go to Field Mapping under the HubSpot integration settings.

  2. Select a Popl field (for example, Lead Tag).

  3. Map it to the corresponding HubSpot property (Lead Status, Lifecycle Stage, or any custom property).

  4. Repeat this for all fields, ensuring your CRM stays clean and organized.


Step 3: Enable Automatic Lead Sync

  • Toggle Auto-Sync on.

  • Every time you scan a badge, tap a digital business card, or manually add a contact in Popl, the lead will automatically push to HubSpot in real time.

  • Popl’s AI enrichment fills in missing data (verified emails, LinkedIn profiles, job titles, and more) before syncing, giving your sales team complete, actionable profiles.


Step 4: Leverage HubSpot Campaigns, Workflows, and Reports

Because Popl pushes enriched data into mapped HubSpot properties, you can:

  • Instantly add leads to HubSpot workflows for personalized follow-up sequences.

  • Segment leads into smart lists based on Popl tags or event-specific qualifiers.

  • Attribute pipeline and revenue to specific events with HubSpot reporting.

  • Trigger automated lead scoring based on custom Popl fields.


Why This Matters

Manual lead uploads kill speed to lead—and slow follow-up means missed deals. Popl + HubSpot changes that:

  • Real-Time Sync: No more waiting for lead lists.

  • Property-Level Control: Map every Popl field to HubSpot for perfect CRM hygiene.

  • Full Enrichment: Popl’s AI ensures every contact record is complete and CRM-ready.

  • Campaign-Ready Data: Your marketing and sales teams can act instantly with accurate, segmented data.

With this setup, every handshake at an event flows directly into HubSpot—primed for workflows, scoring, and nurturing campaigns. That’s how you turn conversations into conversions, faster than anyone else.


Ready to try it? Connect your Popl account to HubSpot today and make every lead count from the moment you meet them.

What our customers say about Popl

"Popl has transformed our event marketing game. We’re capturing more data than ever before, seamlessly syncing it into HubSpot, and tracking ROI from shows."

"Popl has transformed our event marketing game. We’re capturing more data than ever before, seamlessly syncing it into HubSpot, and tracking ROI from shows."

Kati McCabe

Demand Generation Marketing Manager

See full case study

"We started using Popl recently to help us connect and engage and the team loves it. Thank you Popl for helping us reach as many people as we can to help achieve our mission of helping every human at their weakest most vulnerable moments."

"We started using Popl recently to help us connect and engage and the team loves it. Thank you Popl for helping us reach as many people as we can to help achieve our mission of helping every human at their weakest most vulnerable moments."

Jose Mejia

President & COO

See full case study

"As one of the leaders always says, "form follows function." We try our hardest to operate in ways that make the most sense for what we are trying to accomplish—and, of course, how to work smarter rather than harder with tools like Popl."

"As one of the leaders always says, "form follows function." We try our hardest to operate in ways that make the most sense for what we are trying to accomplish—and, of course, how to work smarter rather than harder with tools like Popl."

Alyssa Garrie

Marketing Manager

See full case study

"We booked $1.2M in qualified pipeline in April 2025 using Popl. With Popl you have the power & impact of an entire booth completely within your phone; without the costs and headache of setup + takedown."

"We booked $1.2M in qualified pipeline in April 2025 using Popl. With Popl you have the power & impact of an entire booth completely within your phone; without the costs and headache of setup + takedown."

Spencer Gospe

Senior Business Development

See full case study

"Popl has helped us streamline our post event nurture strategy significantly. This has truly made it easier for our sales team members to reach their revenue goals."

"Popl has helped us streamline our post event nurture strategy significantly. This has truly made it easier for our sales team members to reach their revenue goals."

Public Company, Blinded Study

Events Support Specialist

See full case study