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Popl vs Event Badge Scanners: An In-depth Comparison
Imagine the buzz of a bustling conference floor, where industry professionals are mingling, ideas are sparking, and every handshake holds the potential for a new business opportunity. In these high...

The In-Person Marketing Blueprint: Win More Leads Offline
Popl’s AI-powered platform transforms trade shows and events into measurable ROI -combining digital business cards, universal badge scanning, and offline lead capture to turn every handshake into a...

Why Companies Are Doing In-Person Marketing All Wrong (and How Pipeline Suffers)
B2B teams lose pipeline at events due to poor lead capture. Popl’s AI-powered platform fixes that capturing qualified leads with context, syncing instantly to CRMs, and driving real revenue.

The Modern In-Person Marketing (IPM) Tech Stack: 5 Tools That Power Revenue Growth
In-person marketing is evolving fast - modern teams now use integrated tech stacks to turn real-time conversations into a qualified revenue pipeline. Discover five essential tools powering this tra...

Revenue Leakage - The Silent Killer of Event Marketing ROI
Revenue leakage is a hidden threat in event marketing, caused by missed connections, broken lead workflows, and delayed follow-up. Learn how these silent gaps impact pipeline growth and how a struc...

What Is IPM (In-Person Marketing) Strategy?
Discover how modern in-person marketing (IPM) is transforming event strategy for today’s B2B revenue teams. Learn how Popl enables real-time lead capture, CRM integration, and actionable insights f...

Why Popl Launched a Podcast for In-Person Marketing Professionals
Discover the Popl Podcast - bite-sized episodes with real lead generation strategies from field marketers, event pros, and sales leaders to boost in-person marketing, event lead capture, and event ...

How to be a Realtor | Career Guide
Explore how to become a successful realtor with step-by-step licensing guidance, essential career strategies, and tools like Popl to grow your brand, capture leads, and scale your real estate busin...

Better Business Leadership through Collaboration, Communication, and Calm
Learn how modern business leaders are driving results through collaboration, communication, and calm. Discover actionable strategies for in-person marketing success, including AI-powered lead captu...