Popl HubSpot Integration | Sync Event Leads in Seconds

Every lead. Every activity. Synced to HubSpot.

Capture leads at every event and
sync them instantly to HubSpot

Every lead. Every activity. Synced to HubSpot.

Capture leads at every event and sync them instantly to HubSpot

Popl’s native HubSpot integration & pre-built reporting templates help you sync every in-person lead interaction directly into HubSpot so you can track ROI across events and across your team.

Turn event leads into measurable pipeline. Capture leads, enrich contact data, and book meetings on the spot, so your team can focus on selling, not admin. Setup is effortless with custom field mappings.

Popl’s native HubSpot integration & pre-built reporting templates help you sync every in-person lead interaction directly into HubSpot so you can track ROI across events and across your team.

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90% of Fortune 500s trust Popl for event lead capture

Instant speed to (HubSpot) lead

Popl's universal badge scanner streamlines event lead capture across your team and automatically syncs all lead information and activity straight to HubSpot.

Scan badges and sync directly to Hubspot

Self-serve HubSpot Integration

Popl's native HubSpot integration maintains data quality through smart matching, adaptable sync rules, and configurable field mappings.
Integrated campaign tracking connects each face-to-face interaction directly to pipeline and revenue within HubSpot.

Popl's native HubSpot integration maintains data quality through smart matching, adaptable sync rules, and configurable field mappings.  Integrated campaign tracking connects each face-to-face interaction directly to pipeline and revenue within HubSpot.

Custom property MAPPING

Sync to multiple HubSpot objects

Our native HubSpot integration gives you full control over field mappings across multiple CRM object types. Whether you’re working with Contacts, Companies, Deals, or custom objects, Popl aligns seamlessly with your existing HubSpot data model—ensuring clean data capture, accurate attribution, and streamlined workflows across your revenue team.

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Badge showing Popl is a HubSpot Certified App

HUBSPOT APP PARTNER

Popl is HubSpot certified

Popl is the only event lead capture platform with a HubSpot Certified Integration, having passed a rigorous multi-month review and validation process. With over 2,000 customer reviews and a 4+ star rating, our market-leading native integration is trusted to deliver reliable field mappings, clean data capture, and seamless workflows across your HubSpot environment.

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EVENT ATTRIBUTION

Track event ROI with HubSpot reports

Attribute in-person events directly to pipeline and closed-won revenue in HubSpot. Track every in-person interaction to measure leads, meetings, pipeline influence, and true ROI with confidence and accuracy.

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full sync log visibility

HubSpot sync logs

Get full visibility into every HubSpot sync. Detailed sync logs show exactly what occurred with each record — whether it was created, updated, matched, or failed — along with clear error explanations and logging insights. No more relying on support to investigate issues. Just complete transparency, faster troubleshooting, and total control over your data flow.

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AVOID DUPLICATES AND SYNC ERRORS

Built in de-duplication

Popl leverages de-duplication logic to intelligently match incoming leads to existing Contacts and Companies before creating new records — preventing duplicates at the source and keeping your CRM clean, accurate, and ready for revenue teams.

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HubSpot case studies

Jason Stallings

Director of Marketing

How Safeware added $6M in qualified pipeline with Popl event lead capture

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Josh Schwartz

VP of Marketing & Demand Generation

How Element451 generated $750K using Popl lead list enrichment

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Spencer Gospe

Senior Business Development

How we generated $4.4M in 3 months using our own platform

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Alyssa Garrie

Marketing Manager

How EisnerAmper created $400K+ in new business with digital business cards

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Sarah Sathre

Events Marketing Manager

How Ivo AI achieved their best event ROI ever with Popl

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Jose Mejia

President & COO

How RapidSOS collected 1,500+ qualified leads scanned via the Popl badge scanner

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trusted by fortune 500 companies

Enterprise-grade integration security

Your data is secure with Popl. Our platform is SOC 2 Type II- and GDPR-compliant, fortified with encryption at rest and in transit, and backed by continuous security monitoring. Robust access controls and seamless SSO integration protect your users. We never sell or share your information.

SOC 2 Type 2 Compliant

Within compliance since 2023

HubSpot Certified

Official HubSpot Platform partner

OAuth 2.0 Connected App Setup

Quick authentication setup with least privileged permissions

Single Sign-On (SSO)

Secure sign-in that your team recognizes

Make your next event your best event

CONTACT OUR SALES TEAM

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90%of Fortune 500s
2M+happy users worldwide
150+countries with users

G2 Lead Capture Best Estimated ROI Badge

G2 Lead Retrieval Easiest Setup Badge Spring 2025

G2 Lead Capture High Performer Enterprise Badge Spring 2025

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Frequently Asked Questions

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How do I connect Popl to HubSpot?

Connecting Popl’s native integration to HubSpot is quick and only takes a few minutes. All Popl integrations are fully self-serve and do not require any assistance from our support team.

As long as you have admin permissions to , you can connect the integration, configure your field mappings, define your sync logic, and more — all directly from the Popl dashboard.

How does syncing leads from Popl to HubSpot work? Is it instant?

Yes. Popl syncs new leads to HubSpot instantly. When a lead is scanned with Popl’s universal badge scanner, the contact is enriched and then sent to HubSpot using your configured field mappings. The integration pushes leads into HubSpot within seconds, where your assignment and routing rules are applied automatically.

How long does it take to sync Popl leads to HubSpot?

Popl syncs leads to HubSpot in seconds, enabling reps to follow up while still on the show floor. Once synced, HubSpot automatically applies your assignment rules and routing logic to ensure each lead is sent to the right owner.

How do custom fields and mappings work with HubSpot?

Popl supports unlimited custom field mappings: any field collected in Popl (contact data, qualifier responses, tags, etc.) can be mapped into corresponding HubSpot fields you have set up. This lets you route, report, and attribute leads in HubSpot according to your exact workflows.

Can I connect Popl to both HubSpot and another CRM like Salesforce?

Yes. Popl allows multiple CRM connections, like Salesforce, Microsoft Dynamics, Outlook, HubSpot, and more. Each platform can be connected from your Popl dashboard and used simultaneously.

Can Popl help me track event ROI inside of HubSpot?

Yes. Popl enables teams to capture, enrich, and sync leads to HubSpot. When leads are properly tagged and attributed (by event, rep, region), teams can track associated pipeline and revenue back to those in-person events in HubSpot.

Natively connect Popl to HubSpot

The #1 event lead capture app for HubSpot