Trade show badge scanner that works
at every event

Yes. Popl works at any trade show, conference, or event. You can use the universal trade show badge scanner app anywhere without an API integration. That means you don’t have to rent a booth or scanner hardware just to capture leads at trade shows. Save money on sponsorships and give your team time back by eliminating the need to constantly learn new exhibitor badge scanners. 
Bring Popl as your trade show badge scanner to conferences and networking events. Capture leads by scanning printed badges, QR codes, and paper or digital business cards. Every lead is automatically enriched and synced to your CRM. Reps can follow up right away with automated emails. You also get attribution data to compare results across team members and events.

Popl’s trade show badge scanner is about 10x faster than manual entry. With Popl, it takes about 30 seconds to scan a trade show badge, enrich the contact, sync it to your CRM, and trigger a personalized follow-up email. That gives your team more time to build rapport and book meetings with leads. 

Manual entry is much slower. Just typing in badge details takes 3 to 5 minutes per lead. That time only covers basic data entry. If you also need to run enrichment, clean up fields, de-duplicate contacts, and import spreadsheets of leads into your CRM, the process can add hours after the show. Those extra steps often pile up at the end of the day, delaying follow-ups. 

That time difference is even more pronounced with higher lead volumes. If your team collects 100 leads, Popl takes about 50 minutes of total scan time. Manual entry takes 5 to 8 hours, before you count enrichment and spreadsheet work.

Popl’s trade show badge scanner uses OCR trained on thousands of real event badge layouts. It can capture printed badge text and read common formats like QR codes and barcodes. It can also pull in details from quick handwritten notes when they are legible. The scanner is designed for real show-floor conditions, so it can handle angled scans, glare and shadows, low light, and badges with worn or smudged text.

Accuracy is 95% on clear badges and 85% on damaged ones. When a badge is hard to read, contextual AI helps interpret partial fields, so you still capture usable lead details.

If scanning is not practical, you can type a lead’s name and company instead. Enrichment can then fill in key contact details, such as a verified work email address, phone number, LinkedIn profile, and company firmographics. This protects your trade show ROI when badges or lighting make scanning difficult.

Popl’s trade show badge scanning app’s pricing is usage-based, so your cost scales with the outcome you care about: the number of leads captured. Instead of paying per event or per user, Popl ties pricing to badge-scan leads. This makes spending easier to justify across small meetups and large conferences. You can run unlimited events. Any leads captured outside of badge scans are included at no additional cost.

This model is often more predictable than event-based pricing, where you pay the same fee whether an event produces 20 leads or 2,000. It also avoids the downsides of user-based pricing, where costs rise when staffing changes. Seats can become a constant admin task. This happens when reps and contractors rotate in and out.

Event and field marketers say renting trade show lead scanners drains their budget across a busy event calendar. Others mention paying extra fees to access their data and sync it into their CRM. Many end up doing the math on annual event volume and realize Popl is more cost-effective than renting scanners for every show. They also like that they can use Popl beyond the booth, which helps them capture leads at smaller events without adding new rental costs.

View the pricing page for an overview of Popl’s plans.

Yes. The enrichment engine delivers company information automatically after a scan with the trade show badge scanner. Company firmographics include company name, company size, industry, annual revenue, last funding round, tech stack, NAICS codes, HQ locations, LinkedIn, business email, and phone number.

Enrichment runs in a clear sequence. The lead is captured from a badge scan or a list upload. Data is then fetched from 20+ providers using a waterfall process. AI agents handle focused tasks during this step, such as locating missing firmographics. Contact details are then validated to ensure good deliverability. 

This workflow returns enriched records in seconds with 90%+ match rates. Human enrichment and validation typically take hours and often yield match rates closer to 65% due to research limitations and inconsistent data.

Yes. The trade show badge scanner works even when the venue Wi-Fi is spotty or your team has limited service. Reps can keep scanning badges and saving lead details as they go, without needing a constant connection.

The trade show badge scanner app stores scans locally on the device while you are offline, so leads are not lost on a busy show floor. Once your phone reconnects, those saved leads sync automatically. Enrichment can then run, and the leads can be pushed to your CRM without manual re-entry. This keeps your workflow moving during the event and helps ensure every scan is delivered to your systems after service returns.

Popl’s trade show badge scanning app integrates natively with widely used CRMs, including Salesforce, HubSpot, and Microsoft Dynamics 365. It also supports other CRMs, such as Pipedrive and Zoho. 

On the marketing automation side, there are native integrations with Marketo and Pardot, so event contacts can flow into your nurture and scoring workflows without manual spreadsheet cleanups or imports. 

For setup, Popl supports unlimited custom field mappings, so you can control where each data point lands. Depending on the system, it can sync across multiple record types and related activity, including objects like leads, contacts, accounts, campaigns, notes, and activities. It also includes deduplication and auto-tagging to keep event leads organized. For visibility and troubleshooting, sync logs are available for Salesforce, HubSpot, and Outlook when using the latest versions of those integrations.

Popl’s list enrichment is designed to be highly accurate. It delivers an industry-leading 90%+ match rate, compared to the industry standard of 65%. That means most leads become outreach-ready with key details filled within seconds. 

Popl uses an AI-driven waterfall process to reach that coverage. Its enrichment engine checks 20+ premium data partners for verified contact and company data. If one source can’t return what’s needed, the lead flows to the next. Popl also uses specialized AI agents for real-time discovery and intelligent email prediction to fill gaps that traditional databases miss. 

Before anything is returned, Popl runs data validation. This includes a proprietary letter-matching algorithm and an email verification system to improve accuracy and deliverability. The result? Each lead profile is enriched with the contact’s business email, phone number, job title, and LinkedIn profile. Company firmographics are also added, including company size, industry, annual revenue, last funding round, tech stack, NAICS codes, and HQ location.