The International Baking Industry Expo (IBIE) is the premier global event for the baking, snack, and grain-based food sectors. It unites baking professionals, suppliers, and artisan experts from across the world. Attendees discover the latest advancements in technology, ingredients, equipment, and packaging solutions. This event represents a critical forum for uncovering market trends and identifying businesses ready for innovation.

IBIE attracts a diverse group of highly qualified professionals, including a significant number of purchasing decision-makers and influencers. Attendees include procurement directors, food and beverage managers, hospitality managers, foodservice executives, bakery owners, and product developers. They represent companies actively seeking new equipment, ingredients, and strategic partnerships. Reaching these key individuals pre-event allows for targeted engagement.

IBIE offers unmatched opportunities to engage with the baking and food industry's most influential buyers and innovators. Sales teams gain insights into evolving consumer preferences, supply chain complexities, and new food and beverage trends. The event is a hub for showcasing new solutions. Positioning your offering effectively requires understanding who attends and what their objectives are. Accessing the attendee list streamlines your pre-show strategy, ensuring you connect with the right prospects.

Maximizing your IBIE return requires strategic preparation and effective lead management. Identify key prospects before the event using an enriched attendee list. This enables targeted outreach and pre-scheduled meetings. At the event, leverage universal lead capture tools for efficient data collection, whether from badges, business cards, or QR codes. Real-time contact and company data enrichment ensure immediate qualification. Follow-up automation then converts these interactions into tangible sales pipeline, driving revenue beyond the show floor.