About the customer
Plasmidsaurus is the sequencing infrastructure for modern biology. Founded by scientists, for scientists, it was built around a simple idea: fast sequencing changes how research gets done. With global drop-off locations and labs, round-the-clock operations, purpose-built automation, and integrated analysis tools, Plasmidsaurus delivers results researchers can trust and act on. From routine validation to complex DNA sequencing projects, scientists rely on Plasmidsaurus to keep discovery moving.
Industry
Biotech, Research
Recent Event
ASM Microbe 2026
Plasmidsaurus was looking for a more consistent, scalable way to capture leads across conferences. Instead of relying on each event’s separate lead capture system, learning a new process every time, and re-integrating data back into their systems, the team needed one repeatable workflow they could use across every event.
With Popl, Plasmidsaurus gained a centralized hub for event lead capture, giving their team a consistent format for scanning badges, organizing leads, and syncing data into HubSpot. Lead qualifiers helped the team categorize leads by interest and tailor follow-up more effectively, contributing to 2-3x higher email open rates.
Now after scanning 11,000+ badges across 43 events in one year, Popl has become Plasmidsaurus’ source of truth for event lead capture.
From gene sequencing to lead sequencing
Popl's impact by the numbers:
- 11,250+ leads collected in just one year.
- 2-3x increase in open rates from follow up emails because of Popl qualifers.
- 5 events with 1K+ leads each, placing Plasmidsaurus among Popl’s highest-volume event teams.
- 40+ different badge scanner apps replaced with just the Popl platform.
- 12 seconds – average time from badge scan to HubSpot contact created.
- 43 event campaigns successfully completed.
- HubSpot native integration allowed for Streamlined automatic follow-up emails
"Popl has been a great tool for our team! It is very effective to be able to have a consistent format for the teams to conduct lead capture and a hub to house it all.
Having the lead qualifiers has also been a very productive way for us to categorize our leads, generating a 2-3x open rate for emails since we are able to tailor it specifically to their interests."
"Popl has been a great tool for our team! It is very effective to be able to have a consistent format for the teams to conduct lead capture and a hub to house it all.
Having the lead qualifiers has also been a very productive way for us to categorize our leads, generating a 2-3x open rate for emails since we are able to tailor it specifically to their interests."
Mai-Anh Nguyen
Senior Events & Merch Manager
