What is Lead Scoring: A Comprehensive Guide to Understanding and Implementing

In the world of marketing, lead scoring stands out as a critical strategy for prioritizing and managing potential customers. By assigning values to leads based on their behavior and characteristics...

Lead Capture Forms: The Ultimate Guide to Boost Your Conversions Today

In today's competitive digital landscape, capturing and converting leads is paramount to the success of any business. Lead capture forms are an essential tool in this process, acting as the gateway...

Ultimate Guide to Creating an Effective Lead Generation Funnel

In the competitive landscape of digital marketing, businesses must continuously innovate to capture and convert potential customers. One of the most effective strategies to achieve this is through ...

Is Traditional Badge Scanning Dead? Embrace the Future with Popl Trade Show App

Over the years, lead capture methods at trade shows have evolved significantly. From handwritten notes and paper business cards to traditional badge scanners, businesses have continuously sought wa...

Lead Generation Tools to Take Your Business to the Next Level: The Ultimate Guide

Companies are continually seeking innovative strategies and tools to capture, nurture, and convert leads into loyal customers. Digital business cards and integrated lead generation tools have emerg...

Collecting Leads at Trade Shows: Boost Your Business with Successful Networking Strategies

Trade shows provide a unique opportunity for businesses to connect with potential leads, showcase their products or services, and build valuable relationships.  However, the success of lead generat...

Top 5 Trade Show Apps & How to Choose the Right One for Your Business

Trade show apps have become indispensable tools for event organizers and participants alike, offering functionalities that streamline event management, facilitate networking, and provide real-time ...

Popl and ZoomInfo: Primary vs Secondary Data Lead Capture

Two powerful tools, Popl and ZoomInfo, offer distinct yet complementary approaches to capturing and enriching lead data. Popl excels in primary data lead capture, enabling businesses to collect rea...

Using Popl & Apollo for Lead Capture: Main Differences

Understanding the difference between primary and secondary data is essential, as primary data tends to be more up-to-date and accurate. Tools like Popl and Apollo offer unique capabilities to captu...

5 Body Language Tips for More Workplace Confidence

Project confidence and authority in every professional interaction. Learn expert-backed body language techniques and discover how Popl’s digital business cards can elevate your in-person networking...

Top 5 Email Mistakes to Avoid at Work

Yes, even with all the modern communication options, email still a staple in the workplace. Here are some simple tips on things to avoid in your professional emails.

How to be a Sales Rep | Career Guide

Discover how to succeed as a modern sales rep with essential skills, tools, and strategies. Learn how Popl enhances in-person lead capture, CRM integration, and sales performance at every event.

Best Ways Business Leaders Can Make Better Decisions

Discover the best strategies for business leaders to improve decision-making in 2025, including data-driven frameworks, diverse input, and tools like Popl to enhance clarity, collaboration, and in-...

Best Free QR Code Generator for Your Business

Create dynamic, branded QR codes with Popl’s free QR code generator. Capture leads, sync to your CRM, and enhance your in-person marketing with tools built for real-time engagement and business gro...