All Blogs - In person gtm
Popl vs Event Badge Scanners: An In-depth Comparison
Imagine the buzz of a bustling conference floor, where industry professionals are mingling, ideas are sparking, and every handshake holds the potential for a new business opportunity. In these high...
Popl & HubSpot Event ROI Dashboard Setup Guide
Integrate Popl with HubSpot to build an Event ROI Dashboard that attributes leads, pipeline, and revenue to in-person events for accurate, data-driven ROI reporting.
What's the Difference Between IPM (In-Person Marketing) and Event Marketing?
In the fast-evolving world of go-to-market strategies, two terms often get thrown around interchangeably: In-Person Marketing (IPM) and event marketing. But here’s the truth—while they may overlap,...