In-Person GTM: How to Make Every Connection Count

This article was written by Colin Hannan, co-founder of Proven Partners, a marketing agency specializing in luxury real estate. A few years ago, I was standing under a tented canopy on a cliffside ...

7 AI Lead Capture Tools That Dominate Event ROI in 2025

The B2B events landscape is experiencing unprecedented transformation. The global corporate events market was valued $325 billion in 2023 and is expected to grow to nearly $600 billion by 2029—...

Metal Business Cards: The Complete Guide

Learn how to make a bold statement with metal business cards, durable, customizable, and tech-integrated tools that elevate your brand, enhance networking, and leave an unforgettable impression in ...

These BDRs Booked $4.4M in Qualified Outbound Meetings Last Quarter

Here’s how they did it (and how your team can too) At a Glance $4.4M in qualified pipeline in Q2 6,000+ leads captured across 5 events 100s of meetings booked on the spot 38+ hours saved v...

Trade Show Lead Capture Systems Comparison 2025 Popl Wins

The Trade Show Industry Landscape: Record Growth Amid Evolving Challenges The global trade show industry is experiencing unprecedented momentum. UFI's Global Exhibition Barometer forecasts the ...

4 Ways Business Professionals Can Better Prepare For Conferences

4 Ways Business Professionals Can Better Prepare For Conferences Conferences offer tremendous potential for business professionals to accelerate their careers and generate valuable business connect...

How to Instantly Sync Popl Leads and Map Properties to HubSpot

In-person events are goldmines for lead generation, but only if you can act fast. Every minute spent manually uploading CSVs or cleaning data is a minute your competitors are emailing, calling, and...

Unlocking Event ROI: How Popl Transforms Salesforce Into an In-Person Lead Generation Machine

Salesforce is a leading CRM platform, empowering sales and marketing teams to manage customer relationships and drive revenue. However, when it comes to capturing and activating leads from real-wor...

How Popl Supercharges HubSpot for Capturing Leads from In-Person Channels

When it comes to digital marketing, HubSpot is the gold standard for automating campaigns, nurturing leads, and managing pipelines. But what about your in-person channels—those critical moments at ...

2025 Guide to the Biggest U.S. Trade Shows and Conferences

The largest trade shows in the United States are the epicenter of industry innovation, networking, and business development. From the groundbreaking technology at CES to the heavy machinery at The ...

What Is In-Person GTM?

And Why It’s the Missing Link in Your Revenue Strategy If your go-to-market motion only runs on cold emails, LinkedIn DMs, and digital ads, you’re leaving pipeline on the table. In a world dominate...

How this company added $4.4m in qualified pipeline with one outbound channel (10-Step playbook inside)

Executive Summary At a Glance $4.4M in qualified pipeline in Q2 6,000+ leads captured across 5 events 200x ROI on event spend 38+ hours saved vs. manual data entry 15-second badge scan-to...

Why Digital Business Cards Win Follow-Up Calls Every Time

For sales teams, the real work begins after the event ends. In-person connections are invaluable, but they only translate to revenue if you can follow up effectively. Too often, promising conversat...

Top Digital Business Card Platforms for Sales and Marketing Teams

In today's fast-paced business environment, making a memorable first impression and efficiently capturing lead information is more critical than ever. Traditional paper business cards are becoming ...

Human Connection: The Key to Sales Success with AI

In an era where AI is reshaping industries, the fundamentals of sales remain rooted in a timeless principle: human connection. For field sales teams, the ability to build trust and rapport is what ...

How to Win Internal Support for IPM (In-Person Marketing)

In-person marketing is one of the most powerful channels for business growth. Face-to-face events are a strategic cornerstone for building authentic relationships, showcasing products, and driving ...

Why Conference Badge QR Codes Are a Scam (And How to Break Free)

If you’ve ever stood on a trade show floor waving a rented scanner at an attendee's badge, you've participated in a system that's fundamentally broken. Those conference badge QR codes aren't a magi...

RFP Template for Evaluating IPM Solutions

Choosing the right In-Person Marketing (IPM) platform is critical for maximizing the ROI of your events, trade shows, and field marketing efforts. In today's competitive landscape, face-to-face int...

How to Choose the Best In-Person Marketing Platform

In-person marketing is back and more valuable than ever. The global events industry is a massive opportunity, yet too many teams still rely on outdated tools like paper business cards and manual sp...

Apple's New iOS26 Just Killed Cold Calling (And Why It's Time to Invest in In-Person Channels)

The landscape of sales and marketing is undergoing a seismic shift. With Apple's introduction of iOS26 and its advanced call screening features, traditional outreach methods like cold calling are ...